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題名：推力及拉力動機、知覺價值、滿意度及忠誠度之研究--以外國觀光客旅遊臺灣為例
書刊名：觀光旅遊研究學刊
作者：宋永坤 引用關係／宋源烽
作者(外文)：Sung, Yung-kun／Sung, Yuan-feng
出版日期：2011
卷期：6:2
頁次：頁21-40
主題關鍵詞：推拉旅遊動機；知覺價值；滿意度；忠誠度；Push and pull motivations；Perceived value；Satisfaction；Loyalty
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(7) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:0
  • 點閱點閱:226
有鑑於政府推廣觀光拔尖領航計劃，目前政府正在把台灣成為亞洲主要旅遊目的地，以吸引外國遊客（入境旅客），本研究的目的是 (1)明瞭外國觀光客旅遊台灣的推拉動機及知覺價值，(2)分析推拉旅遊動機、知覺價值、滿意度及忠誠度之間的關係。研究結果顯示五項推力因素,六項拉力因素及五項知覺價值因素；同時知覺價值較推拉動機更能影響其滿意度及忠誠度；另拉力動機影響知覺價值。研究結果與建議的實務運作亦提出討論。
Due to the policy of “Project Vanguard for Excellent in Tourism”, the government currently is turning Taiwan into a major Asia tourist destination which to attract foreign tourists (inbound travelers). The purposes of this research are to address the two points. (1) Understanding the push and pull motivations and perceived value of foreign tourists. (2) Analyising the relationships among push and pull motivations, perceivied value, satisfaction, and loyalty. The result shows that five push dimensions, six pull dimensions and five value dimentions are found. Moreover, perceived value has impacts on both satisfaction and loyalty than push and pull motivations do. Pull motivation has an impact on perceived value. Consequently, the implications of the above findings and suggestions are discussed.
期刊論文
1.Kim, Samul Seongseop、Lee, Choong Ki、Klenosky, David B.(2003)。The influence of push and pull factors at Korean national parks。Tourism Management，24(2)，169-180。  new window
2.Fornell, C.、Wernerfelt, B.(1988)。A model for customer complaint management。Marketing Science，7(3)，271-298。  new window
3.Chi, Christina Geng-Qing、Qu, Hailin(2008)。Examining the Structural Relationships of Destination Image, Tourist Satisfaction and Destination Loyalty: An Integrated Approach。Tourism Management，29(4)，624-636。  new window
4.Alegre, J.、Juaneda, C.(2006)。Destination loyalty: consumers' economic behavior。Annals of Tourism Research，33(3)，684-706。  new window
5.Beerli, A.、Martin, J. D.(2004)。Tourists' characteristics and the perceived image of tourist destinations: a quantitative analysis--a case study of Lanzarote, Spain。Tourism Management，25(5)，623-636。  new window
6.Um, S.、Chon, K.、Ro, Y. H.(2006)。Antecedents of revisit intention。Annals of Tourism Research，33(4)，1141-1158。  new window
7.Petrick, J. F.(2004)。The roles of quality, value, and satisfaction in predicting cruise passengers' behavioral intentions。Journal of Travel Research，42(4)，397-407。  new window
8.Oliver, R. L.(1999)。Whence consumer loyalty?。Journal of Marketing，63，33-44。  new window
9.Bigné, J. Enrique、Sánchez, M. Isabel、Sánchez, Javier(2001)。Tourism image, evaluation variables and after-purchase behavior: inter-relationship。Tourism Management，22(6)，607-616。  new window
10.Chen, Ching-Fu、Tsai, Dung-Chun(2007)。How Destination Image and Evaluative Factors Affect Behavioral Intentions?。Tourism Management，28(4)，1115-1122。  new window
11.Kozak, Metin(2001)。Repeaters' Behavior at two Distinct Destinations。Annals of Tourism Research，28(3)，784-807。  new window
12.Crompton, John L.(1979)。Motivations for Pleasure Vacation。Annals of Tourism Research，6(4)，408-424。  new window
13.Petrick, J. F.、Backman, S. J.(2002)。An Examination of Golf Travelers' Satisfaction, Perceived Value, Loyalty, and Intentions to revisit。Tourism Analysis，6(3/4)，223-237。  new window
14.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
15.Jang, SooCheong、Wu, Chi-Mei Emily(2006)。Seniors' Travel Motivation and the Influential Factors: An Examination of Taiwanese Seniors。Tourism Management，27(2)，306-316。  new window
16.Spreng, Richard A.、Mackenzie, Scott B.、Olshavsky, Richard W.(1996)。A Reexamination of the Determinants of Consumer Satisfaction。Journal of Marketing，60(3)，15-32。  new window
17.Yuksel, Atila、Bilim, Yasin、Yuksel, Fisun(2010)。Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty。Tourism Management，31(2)，274-284。  new window
18.Chen, C. F.(2008)。Investigating Structural Relationships between Service Quality, Perceived Value, Satisfaction, and Behavioral Intentions for Air Passengers: Evidence from Taiwan。Transportation Research Part A: Policy and Practice，42(4)，709-717。  new window
19.Hanqin, Zhang Qiu、Lam, Terry(1999)。An analysis of Mainland Chinese visitors' motivations to visit Hong Kong。Tourism Management，20(5)，587-594。  new window
20.Yoon, Yooshik、Uysal, Muzaffer(2005)。An Examination of the Effects of Motivation and Satisfaction on Destination Loyalty: a structural model。Tourism Management，26(1)，45-56。  new window
21.Dann, Graham M. S.(1977)。Anomie, Ego-Enhancement & Tourism。Annals of Tourism Research，4(4)，184-194。  new window
22.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
23.Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing，58(3)，53-66。  new window
24.Del Bosque, Ignacio Rodríguez、Martín, Héctor San(2008)。Tourist satisfaction: A cognitive-affective model。Annals of Tourism Research，35(2)，551-573。  new window
25.Wang, X.、Zhang, J.、Gu, C. L.、Zhen, F.(2009)。Examining antecedents and consequences of tourist satisfaction: A structural modeling approach。Tsinghua Science and Technology，14(3)，397-406。  new window
圖書
1.Byrne, B. M.(2010)。Structural equation modeling with AMOS: basic concepts, applications, and programming。New York, NY：Psychology Press：Taylor & Francis：Routledge。  new window
2.Jacoby, Jacob、Chestnut, Robert W.(1978)。Brand Loyalty: Measurement and Management。John Wiley & Sons, Inc.。  new window
3.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey：Prentice Hall。  new window
4.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
其他
1.交通部觀光局(2005)。2005年台灣觀光客倍增計劃，台北。  延伸查詢new window
2.行政院(2009)。2009年觀光拔尖計劃，台北。  延伸查詢new window
圖書論文
1.Rust, R. T.、Oliver, R. L.(1994)。Service quality: Insights and managerial implications from the frontier。Service Quality: New Directions in Theory and Practice。Thousand Oaks, California：Sage Publications。  new window
 
 
 
 
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