:::

詳目顯示

回上一頁
題名:部落格類型與社會臨場感對消費者之影響
書刊名:電子商務研究
作者:彭國芳 引用關係賴建榮 引用關係陳孟慧
作者(外文):Peng, Kuo-fangLai, Chien-jungChen, Meng-hui
出版日期:2011
卷期:9:4
頁次:頁459-482
主題關鍵詞:部落格行銷部落格類型社會臨場感實驗室實驗法Blog marketingBlog typeSocial presenceLab experiment
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:23
  • 點閱點閱:261
期刊論文
1.Cyr, D.、Hassanein, K.、Head, M. M.、Ivanov, A.(2007)。The Role of Social Presence in Establishing Loyalty in e-Service Environments。Interacting with Computers,19(1),43-56。  new window
2.李小梅、黃世儒(20100600)。部落格行銷中的信任形成因素。電子商務學報,12(2),201-220。new window  延伸查詢new window
3.Gotlieb, J. B.、Sarel, D.(1992)。The Influence of Type of Advertisement, Price, and Source Credibility on Perceived Quality。Journal of the Academy of Marketing Science,20(3),253-260。  new window
4.Lee, M.、Youn, S.(2009)。Electronic word of mouth (eWOM): How eWOM platforms influence consumer product judgment。International Journal of Advertising,28(3),473-499。  new window
5.Jain, S. P.、Posavac, S. S.(2001)。Prepurchase Attribute Verifiability, Source Credibility, and Persuasion。Journal of Consumer Psychology,11(3),169-180。  new window
6.Hassanein, Khaled、Head, Milena(2007)。Manipulating Perceived Social Presence Through the Web Interface and Its Impact on Attitude Towards Online Shopping。International Journal of Human-Computer Studies,65(8),689-708。  new window
7.Shen, Chung-Chi、Chiou, Jyh-Shen(2009)。The Effect of Community Identification on Attitude and Intention toward a Blogging Community。Internet Research,19(4),393-407。  new window
8.駱少康、鄭銘偉(20100100)。線上代理人對廣告效果之影響:以臨場感角度討論。管理評論,29(1),35-49+99-102。new window  延伸查詢new window
9.洪新原、孫敏育、洪萬富(20020100)。統計分析技術在國內資訊管理研究的使用調查--主要期刊論文之內容分析。資訊管理學報,8(2),1-22。new window  延伸查詢new window
10.Norris, Claire E.、Colman, Andrew M.(1992)。Context Effects on Recall and Recognition of Magazine Advertisements。Journal of Advertising,21(3),37-46。  new window
11.Gefen, D.、Straub, D. W.(2003)。Managing user trust in B2C e-services。e-Service Journal,2(2),7-24。  new window
12.Vakratsas, Demetrios、Ambler, Tim(1999)。How Advertising Works: What Do We Really Know?。Journal of Marketing,63(1),26-43。  new window
13.Gefen, David S.、Straub, Detmar W.(2004)。Consumer trust in B2C e-commerce and the importance of social presence: Experiments in e-products and e-services。Omega: The International Journal of Management Science,32(6),407-424。  new window
14.Nardi, Bonnie. A.、Schiano, Diane J.、Gumbrecht, Michelle、Swartz, Luke(2004)。Why we blog。Communications of the ACM,47(12),41-46。  new window
15.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
16.Ribbink, Dina、van Riel, Allard C. R.、Liljander, Veronica、Streukens, Sandra(2004)。Comfort Your Online Customer: Quality, Trust and Loyalty on the Internet。Managing Service Quality: An International Journal,14(6),446-456。  new window
17.Hassanein, K.、Head, M.(2005)。The impact of infusing social presence in the Web interface: An investigation across product types。International Journal of Electronic Commerce,10(2),31-55。  new window
18.Oliver, Richard L.、DeSarbo, Wayne S.(1988)。Response Determinants in Satisfaction Judgments。Journal of Consumer Research,14(4),495-507。  new window
19.Bart, Yakov、Shankar, Venkatesh、Sultan, Fareena、Urban, Glen L.(2005)。Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study。Journal of Marketing,69(4),133-152。  new window
20.Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research,23(2),130-143。  new window
21.張漢宜(2007)。企業必讀 六大部落格行銷術。天下雜誌,370,176-178。  延伸查詢new window
22.陳亭羽、田季芳(2008)。網路廣告效果衡量指標之探討。管理與系統,15(2),177-208。new window  延伸查詢new window
23.王曉玟(2007)。網路行銷 M型大戰開打。天下雜誌,387,134-139。  延伸查詢new window
24.吳永佳(2010)。我與鏡頭的「美味關係」。Cheers,115,154-155。  延伸查詢new window
25.史書華(2008)。用部落格口碑贏業績。Cheers,89,116-119。  延伸查詢new window
26.顏信輝、鄭程鴻(2001)。我國企業使用網際網路報導財務資訊之研究。當代會計,2(2),147-168。new window  延伸查詢new window
27.洪麗珠、陳月如、吳念潔、陳玫婷、尤珮文、張乃文、鍾雅婷(2008)。廣告效果對購買意願影響之研究--以速食業電視廣告爲例。商業現代化學刊,4(3),187-196。new window  延伸查詢new window
28.白榮吉、林台岳、蕭穎謙、鍾文娟、林佩瑩、莊雅婷、丁琦芩(2010)。影響企業部落格建構與經營因素之多重個案研究–-以台灣服務業為例。創新研發學刊,6(1),128-144。new window  延伸查詢new window
29.Chen, C. C.、Shih, D. H.、Chiang, H. S.、Lin, C. H.(2010)。An Empirical Study of Blog Marketing Based on Trust and Purchase Intention。International Review on Computers and Software,5(1),97-105。  new window
30.McDougall, G.、Fry, J.(1975)。Source and Message Content Credibility in Retail Advertisements。Journal of the Academy of Marketing Science,3(1),60-68。  new window
31.Singh, R. P.、Singh, L. O.(2008)。Blogs: Emerging Knowledge Management Tools for Entrepreneurs to Enhance Marketing Efforts。Journal of Internet Commerce,7(4),470-484。  new window
32.Jeong ,E.H.、Jang ,S.C.(2010)。Restaurant Experiences Triggering Positive Electronic Word-of-Mouth (eWOM) Motivations。International Journal of Hospitality Management。  new window
33.Yang, H.L.、Liu, C.L.(2009)。A New Standard of On-line Customer Service Process: Integrating Language-action into Blogs。Computer Standards & Interfaces,31,227–245。  new window
34.Powell, F.A.(1965)。Source Credibility and Behavioral Compliance as Determinants of Attitude Change。Journal of Personality and Social Psychology,2(5),669-676。  new window
35.Nan, X.(2009)。The Influence of Source Credibility on Attitude Certainty: Exploring the Moderating Effects of Timing of Source Identification and Individual Need for Cognition。Psychology & Marketing,26(4),321-332。  new window
36.Hess, T.、Fuller, M.、Campbell, D.(2009)。Designing Interfaces with Social Presence: Using Vividness and Extraversion to Create Social Recommendation Agents。Journal of the Association for Information Systems,10(12)。  new window
37.Thorson, E.、Chi, A.、Leavitt, C.(1992)。Attention, Memory, Attitude, and Conation - A Test of the Advertising Hierarchy。Advances in Consumer Research,19,366-379。  new window
38.Shin, D.H.、Shin, Y.J.(2011)。Consumers' Trust in Virtual Mall Shopping: The Role of Social Presence and Perceived Security。International Journal of Human-computer Interaction,27(5),450-475。  new window
39.Jiang, Z.、Chan, J.、Tan, B.、Chua, W.S.(2010)。Effects of Interactivity on Website Involvement and Purchase Intention。Journal of the Association for Information Systems,11(1)。  new window
會議論文
1.張銀益、蔡聰源、黃麗珍、李耀南(2009)。BLOG 達人對BLOG 讀者的訊息使用意向之影響關係研究。台北。  延伸查詢new window
2.廖世義、蔡淑娟(2007)。部落格行銷發展模式初探--以旅遊業為例。台北。  延伸查詢new window
3.Chen, J.S.、Ching, R.、Tsai, H.T.、Kuo, Y.J.(2008)。Blog Effects on Brand Attitude and Purchase Intention。  new window
4.Jackson, A.、Yates, J.、Orlikowski, W.(2007)。Corporate Blogging: Building Community through Persistent Digital Talk。  new window
學位論文
1.陳佳慧(2008)。部落格瀏覽者涉入與信任程度對購買意願影響之研究--以休閒旅遊類blog為例(碩士論文)。朝陽科技大學,臺中市。  延伸查詢new window
2.陳信宏(2006)。從Blog使用目的,探索部落格商機(碩士論文)。國立臺灣科技大學。  延伸查詢new window
3.柯昉欣(2009)。部落格內容豐富度對廣告效果影響之實驗室研究--作者類型與部落格態度的調節效果。國立中央大學。  延伸查詢new window
4.林士雅(2008)。你不可不知的Blog!--探討領隊部落格對消費者購買決策認知影響之研究。國立嘉義大學。  延伸查詢new window
圖書
1.Wright, J.(2005)。Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results。McGraw-Hill。  new window
2.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。  new window
3.陳順宇(1998)。多變量分析。臺南市:陳順宇發行 臺北市 : 華泰書局總經銷。  延伸查詢new window
4.Sharma, Subhash(1996)。Applied Multivariate Techniques。John Wiley & Sons, Inc.。  new window
5.邱皓政(2010)。量化研究與統計分析:SPSS(PASW)資料分析範例解析。五南圖書出版股份有限公司。  延伸查詢new window
其他
1.經濟部(2009)。統計處批發、零售及餐飲業動態調查表,http://2k3dmz2.moea.gov.tw/gnweb/News/wFrmNews_Detail.aspx?id=253, 201011。  延伸查詢new window
2.經濟部(2009)。統計處餐飲業營業額及年增率,http://2k3dmz2.moea.gov.tw/gnweb/News/wFrmNews_Detail.aspx?id=253, 201011。  延伸查詢new window
3.吳國卿(2007)。全球掀熱潮 桃太郎最愛玩部落格。  延伸查詢new window
4.Burnes, R.(2009)。Study Shows Small Businesses That Blog Get 55% More Website Visitors,http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx, 201011。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE