| 期刊論文1. | DelVecchio, Devon、Krishnan, H. Shanker、Smith, Daniel C.(2007)。Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice。Journal of Marketing,71(3),158-170。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | 周中理、陳正(20070900)。體驗行銷策略、顧客關係管理與行銷績效關係模式研究--臺灣旅館業之驗證。行銷評論,4(3),339-364。 延伸查詢![new window](/gs32/images/newin.png) | 3. | Biong, H.(1993)。Satisfaction and Loyalty to Suppliers within the Grocery Trade。European Journal of Marketing,27(7),21-38。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Im, Subin、Workman, John P. Jr.(2004)。Market Orientation, Creativity, and New Product Performance in High-Technology Firms。Journal of Marketing,68(2),114-132。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Dholakia, R. Roy、Zhao, M.(2010)。Effects of Online Store Attributes on Customer Satisfaction and Repurchase Intentions。International Journal of Retail & Distribution Management,38(7),482-496。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Drengner, J.、Gaus, H.、Jahn, S.(2008)。Experiential Marketing: Advice on the Potential and Pitfalls of a Growing Trend。Strategic Direction,24(10),24-26。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Baldauf, A.、Cravens, D. W.(2002)。The Effect of Moderators on the Salesperson Behavior Performance and Salesperson Outcome Performance and Sales Organization Effectiveness Relationships。European Journal of Marketing,36(11/12),1367-1388。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Villarejo, A. F.、Sánchez-Franco, M. J.(2005)。The impact of marketing communication and price promotion on brand equity。Journal of Brand Management,12(6),431-445。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Jedidi, Kamel、Mela, Carl F.、Gupta, Sunil(1999)。Managing Advertising and Promotion for Long-Run Profitability。Marketing Science,18(1),1-22。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Morgan, N. A.、Clark, B. H.、Gooner, R.(2002)。Marketing productivity, marketing audits, and systems for marketing performance assessment integrating multiple perspectives。Journal of Business Research,55(5),363-375。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | 林陽助、林秀貞、李宜致(20070900)。體驗行銷、顧客滿意度與顧客忠誠度關係之研究--以大臺北地區連鎖咖啡店為例。顧客滿意學刊,3(2),57-94。 延伸查詢![new window](/gs32/images/newin.png) | 12. | Dickson, R. P.、Sawyer, A. G.(1990)。Price Knowledge and Search of Supermarket Shoppers。Journal of Marketing,54(3),42-53。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Holbrook, M. B.(2000)。The Millennial consumer in the text of times: Experience and entertainment。Journal of Macromarketing,20(2),178-192。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Carù, Antonella、Cova, Bernard(2003)。Revisiting Consumption Experience: A More Humble But Complete View of the Concept。Marketing Theory,3(2),267-286。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Beatty, S. E.、Ferrell, M. E.(1998)。Impulse buying: Modeling its precursors。Journal of Retailing,74(2),169-191。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Dholakia, R. R.(1999)。Going Shopping: Key Determinants of Shopping Behaviors and Motivations。International Journal of Retail and Distribution Management,27(4),154-165。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Barwise, Patrick(1993)。Brand Equity: Snark or Boojum?。International Journal of Research in Marketing,10(1),93-104。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Clark, B. H.(2000)。Managerial Perceptions of Marketing Performance: Efficiency, Adaptability, Effectiveness and Satisfaction。Journal of Strategic Marketing,8(1),3-25。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Xia, L.、Monroe, K. B.(2009)。The Influence of Pre-purchase Goals on Consumers' Perceptions of Price Promotions。International Journal of Retail & Distribution Management,37(8),680-694。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Folkes, V.、Wheat, R. D.(1995)。Consumers' price perceptions of promoted products。Journal of Retailing,71(3),317-328。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Hoch, Stephen J.、Loewenstein, George F.(1991)。Time-inconsistent Preferences and Consumer Self-control。Journal of Consumer Research,17(4),492-507。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Prahalad, Coimbatore K.、Ramaswamy, Venkat(2004)。Co-Creation Experiences: The Next Practice in Value Creation。Journal of Interactive Marketing,18(3),5-14。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | Chiou, Jyh-Shen、Droge, Cornelia(2006)。Service Quality, Trust, Specific Asset Investment, and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework。Journal of the Academy of Marketing Science,34(4),613-627。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 24. | Tansuhaj, Patriya、Randall, Donna、McCullough, Jim(1988)。A services marketing management model: Integrating internal and external marketing functions。The Journal of Services Marketing,2(1),31-38。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 25. | Gaski, John F.(1984)。The Theory of Power and Conflict in Channels of Distribution。Journal of Marketing,48(3),9-29。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 26. | Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 27. | Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 28. | Szymanski, David M.、Henard, David H.(2001)。Customer Satisfaction: A Meta-analysis of the Empirical Evidence。Journal of the Academy of Marketing Science,29(1),16-35。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 29. | Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management,15(1-3),53-67。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 30. | Heskett, James L.、Sasser, W. Earl Jr.、Hart, Christopher W.(1990)。The Profitable Art of Service Recovery。Harvard business review,68(4),148-156。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 31. | Atuahene-Gima, K.(1997)。Adoption of New Products by the Sales Force: The Construct, Research Propositions, and Managerial Implications。Journal of Product Innovation Management,14(1),498-514。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 32. | Chen, G. R.(2010)。The Risk Reduction Role of Advertising in Relation to Price Rigidity。European Journal of Marketing,44(11/12),1839-1855。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 33. | Churchill, C. A. Jr.、Suprenant, C.(1982)。An Investigation into the Determmants of Consumer Satisfaction。Journal of Marketing Research,19(6),491-504。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 34. | Edvardsson, B.、Johnson, M. D.、Gustafsson, A.、Strandvik, T.(2000)。The Effect of Satisfaction and Loyalty on Profits and Growth: Products Versus。Services, Total Quality Management,11(7),918-928。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 35. | Hultink, E. J.、Atuahene-Gima, K.、Lebbink, I.(2000)。Determinants of New Product Selling Performance: An Empirical Examination in the Netherlands。European Journal of Innovation Management,3(1),27-34。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 36. | Keiningham, T. L.、Aksoy, L.、Daly, R. M.、Perrier, K.、Solom, A.(2006)。Reexamining the Link Between Employee Satisfaction and Store Performance in a Retail Environment。International Journal of Service Industry Management,17(1),51-57。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 37. | Kim, H.、Fiore, A. M.、Niehm, L. S.、Jeong, M.(2010)。Psychographic Characteristics Affecting Behavioral Intentions towards Pop-up Retail。International Journal of Retail & Distribution Management,38(2),133-154。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 38. | Reid, D. A.、Pullins, E. B.、Plank, R. E.(2002)。The Impact of Purchase Situation on Salesperson Communication Behaviors in Business Markets。Industrial Marketing Management,31(3),205-213。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 39. | Rook, D. W.、Fisher, R. J.(1995)。Normative Influence on Impulsive Buying Behavior。Journal of Consumer Research,22(4),305-313。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 40. | Soni, A.、Cohen, H.(2004)。Successfully Launching Your Product; Getting It Right。Handbook of Business Strategy,263-268。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 41. | Toncar, M. F.、Alon, I. A.、Misati, E.(2010)。The Importance of Meeting Price Expectations; Linking Price to Service Quality。Journal of Product & Brand Management,19(4),295-305。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Pine, B. J. II、Gilmore, J. H.(1999)。The experience economy: Work is theatre and every business a state。Harvard Business School Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex:Harcourt College Publishers。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Kotler, Philip、Keller, Kevin L.(2009)。Marketing Management。Pearson。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York:Springer-Verlag。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Blackwell, Roger. D.、Miniard, Paul W.、Engel, James F.(2006)。Consumer behavior。Thomson South-Western。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Pride, W. M.、Ferrell, O. C.(2008)。Marketing。Boston, MA。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |
| |