On-line Shopping Loyalty and Its Antecedents__臺灣人文及社會科學引文索引資料庫

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題名：	On-line Shopping Loyalty and Its Antecedents
書刊名：	International Journal of Information Systems for Logistics and Management
作者：	Hsu, Chi-i／Lin, Bing-yi／Chang,Kuo-chung
出版日期：	2009
卷期：	5:1
頁次：	頁11-20
主題關鍵詞：	On-line shopping loyalty；Partial least square
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:1 點閱:28

ABSTRACT This paper intends to explore the factors that affect the on-line shopping loyalty. These factors include product information, advertisement information, customer service, security, price, and recommendation. The results indicate that product information, customer service and recommendations have influence over loyalty. Recommendations from others affect the purchase behaviors of consumers, including friends’ recommendations to shop on-line, product recommendations from friends on the Internet, reference to on-line shopping experiences of relatives. Product information refers to information of new products, especially rich product information that services the needs of consumers for information. Customer service refers to product quality issue, comprehensive and rapid after-sale services. All these factors help to establish the loyalty of on-line consumers. As loyal customers contribute to revenues with a higher average value of transactions, the key to sustainable development of on-line retailers is to understand the factors that affect customer loyalty and accordingly convert ordinary consumers into loyal customers.

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