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題名:網路購物目標情境與人際虛擬經驗對社會臨場感與信任度的影響
書刊名:商略學報
作者:耿慶瑞 引用關係丁慧瑩廖紀瑄
作者(外文):Keng, Ching-juiTing, Hui-yingLiao, Chi-hsuan
出版日期:2012
卷期:4:1
頁次:頁1-26
主題關鍵詞:角色代言人電子口碑社會臨場感信任度Avatare-WOMSocial presenceTrust
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(3) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:41
  • 點閱點閱:128
期刊論文
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2.Moon, Youngme(2000)。Intimate exchanges: Using computers to elicit self-disclosure from consumers。The Journal of Consumer Research,26(4),323-339。  new window
3.Henning-Thurau, T、Gwinner, K、PGremler, D. D(2004)。Consumer-Opiniorr Platforms: What Motivates Consumers to Articulate Themselves On The Internet。Journal of Interactive Marketing,18(1),38-52。  new window
4.李小梅、黃世儒(20100600)。部落格行銷中的信任形成因素。電子商務學報,12(2),201-220。new window  延伸查詢new window
5.Griffith, D. A.、Chen, Q.(2004)。The Influence of Virtual Direct Experience (VDE) on On-Line Advertising Message Effectiveness。Journal of Advertising,33(1),55-68。  new window
6.Nass, C.、Steuer, J.(1993)。Voices, Boxes and Sources of Messages Computers and Social Actors。Human Communication Research,19(4),504-527。  new window
7.Kuan, Huei-Huang、Bock, Gee-Woo(2007)。Trust transference in brick and click retailers: An investigation of the before-online-visit phase。Information and Management,44(2),175-187。  new window
8.Jin, S. A.、Bolebruch, J.(2009)。Avatar-based Advertising in Second Life: the Role of Presence and Attractiveness of Virtual Spokespersons。Journal of Interactive Advertising,10(1),51-60。  new window
9.Keeling, K.、McGoldrick, P.、Beatty, S.(2010)。Avatars as Salespeople: Communication Style, Trust, and Intentions。Journal of Business Research,63(8),793-800。  new window
10.Connolly, T.、Jessup, L. M.、Valacich, J. S.(1990)。Effects of anonymity and evaluative tone on idea generation in computer-mediated groups。Management Science,36(6),689-703。  new window
11.Oliver, C.(1995)。Privacy, Anonymity and Accountability。Computers and Security,14(6),489-490。  new window
12.Hassanein, Khaled、Head, Milena(2007)。Manipulating Perceived Social Presence Through the Web Interface and Its Impact on Attitude Towards Online Shopping。International Journal of Human-Computer Studies,65(8),689-708。  new window
13.蔡佳靜、吳奇玲(20110300)。以配適假說探討代言人與贊助事件一致性以及贊助商與贊助事件一致性之廣告效果--企業贊助公益活動為例。商略學報,3(1),53-65。new window  延伸查詢new window
14.Cui, N.、Wang, T.、Xu, S.(2010)。The influence of Social Presence on consumers' perceptions of the interactivity of web sites。Journal of Interactive Advertising,11(1),36-49。  new window
15.Dietz, J.(2011)。Brand avatar: Translating virtual world branding into real world Success。Journal of Product & Brand Management,20(2),166-167。  new window
16.Galanxhi, H.、Nah, F. F.(2007)。Deception in cyberspace: A comparison of text-only vs. avatar-supported medium。International Journal of Human-computer Studies,65(9),770-783。  new window
17.Garretson, Judith A.、Niedrich, Ronald W.(2004)。Spokes-characters: Creating character trust and positive brand attitudes。Journal of Advertising,33(2),25-36。  new window
18.McGoldrick, P. J.、Keeling, K. A.、Beatty, S. F.(2008)。A typology of roles for avatars in online retailing。Journal of Marketing Management,24(3/4),433-461。  new window
19.Pentina, I.、Taylor, D. G.(2010)。Exploring source effects for online sales outcomes: the role of avatar-buyer similarity。Journal of Customer Behaviour,9(2),135-150。  new window
20.Walker, D.、Dubitsky, T. M.(1994)。Why liking matters。Journal of Advertising Research,34(3),9-18。  new window
21.Weinel, M.、Bannert, M.、Zumbach, J.、Hoppe, H. U.、Malzahn, N.(2011)。A closer look on social presence as a causing factor in computer-mediated collaboration。Computers in Human Behavior,27(1),513-521。  new window
22.Richins, M. L.、Root-Shaffer, T.(1988)。The role of involvement and opinion leadership in consumer word-of-mouth: An implicit model made explicit。Advances in Consumer Research,15(1),32-36。  new window
23.Goldsmith, R. E.、Lafferty, B. A.、Newell, S. J.(2000)。The impact of corporate credibility and celebrity credibility of consumer reactions to advertisements and brands。Journal of Advertising,29(3),43-54。  new window
24.駱少康、鄭銘偉(20100100)。線上代理人對廣告效果之影響:以臨場感角度討論。管理評論,29(1),35-49+99-102。new window  延伸查詢new window
25.Burke, Raymond R.(1997)。Do You See What I See? The Future of Virtual Shopping。Journal of the Academy of Marketing Science,25(4),352-360。  new window
26.耿慶瑞、黃思明、洪順慶(20020300)。WWW互動廣告效果之研究。管理學報,19(1),1-39。new window  延伸查詢new window
27.Stafford, M. R.、Stafford, T. F.、Day, E.(2002)。A Contingency Approach : The Effects Of Spokesperson Type And Service Type On Service Advertising Perceptions。Journal of Advertising,31(2),17-34。  new window
28.Friedman, Hershey H.、Friedman, Linda(1979)。Endorser Effectiveness by Product Type。Journal of Advertising Research,19(5),63-71。  new window
29.Zhou, T.(2011)。Understanding Online Community User Participation: A Social Influence Perspective。Internet Research,21(1),67-81。  new window
30.Morris, M.、Ogan, C.(1996)。The Internet as mass medium。Journal of Communication,46(1),39-50。  new window
31.Ohanian, Roobina(199102)。The impact of celebrity spokesperson'€™ perceived image on consumers' intention to purchase。Journal of Advertising Research,31(1),46-54。  new window
32.Suntornpithug, N.、Khamalah, J.(2010)。Machine and person interactivity: The driving forces behind influences on consumers' willingness to purchase online。Journal of Electronic Commerce Research,11(4),299-325。  new window
33.Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The experiential aspects of consumptions: consumer fantasies, feelings and fun。Journal of Consumer Research,9(2),132-140。  new window
34.Song, I.、LaRose, R.、Eastin, M. S.、Lin, C. A.(2004)。Internet gratifications and internet addiction: On the uses and abuses of new media。CyberPsychology & Behavior,7(4),384-394。  new window
35.Wang, L. C.、Baker, J.、Wagner, J. A.、Wakefield, Kirk(2007)。Can a Retail Web Site Be Social?。Journal of Marketing,71(3),143-157。  new window
36.Keng, C.-J.、Lin, H.-Y.(2006)。The Impact of Telepresence Levels on Internet Advertising Effects。Cyberpsychology & Behavior,9(1),82-94。  new window
37.Babin, Barry J.、Darden, William R.、Griffin, Mitch(1994)。Work and/or fun: Measuring hedonic and utilitarian shopping value。Journal of Consumer Research,20(4),644-656。  new window
38.Bellenger, Danny N.、Korgaonkar, Pradeep K.(1980)。Profiling the recreational shopper。Journal of Retailing,56(3),77-92。  new window
39.Chiou, W.-B.、Wan, C.-S.、Lee, H.-Y.(2008)。Virtual experience vs. brochures in the advertisement of scenic spots: How cognitive preferences and order effects influence advertising effects on consumers。Tourism Management,29(1),146-150。  new window
40.Daugherty, Terry、Li, Hairong、Biocca, Frank(2008)。Consumer Learning and the Effects of Virtual Experience Relative to Indirect and Direct Product Experience。Psychology & Marketing,25(7),568-586。  new window
41.Holzwarth, Martin、Janiszewski, Chris、Neumann, Marcus M.(2006)。The Influence of Avatars on Online Consumer Shopping Behavior。Journal of Marketing,70(4),19-36。  new window
42.Smith, Donnavieve、Menon, Satya、Sivakumar, K.(2005)。Online Peer and Editorial Recommendations, Trust and Choice in Virtual Markets。Journal of Interactive Marketing,19(3),15-37。  new window
43.Ferguson, R. J.、Paulin, M.、Bergeron, J.(2010)。Customer sociability and the total service experience: Antecedents of positive word-of-mouth intentions。Journal of Service Management,21(1),25-44。  new window
44.Brady, Michael K.、Cronin, J. Joseph Jr.(2001)。Some New Thoughts on Conceptualizing Perceived Service Quality: a Hierarchical Approach。Journal of Marketing,65(3),34-49。  new window
45.Kim, Dan J.、Ferrin, Donald L.、Rao, H. Raghav(2008)。A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents。Decision Support Systems,44(2),544-564。  new window
46.Strahilevitz, Michal A.、Myers, John G.(1998)。Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell。Journal of Consumer Research,24(4),434-446。  new window
47.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。  new window
48.Kelman, Herbert C.(1961)。Processes of Opinion Change。The Public Opinion Quarterly,25(1),57-78。  new window
49.Nelson, Phillip(1970)。Information and Consumer Behavior。Journal of Political Economy,78(2),311-329。  new window
50.Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising,19(3),39-52。  new window
51.Gelb, Betsy D.、Sundaram, Suresh(2002)。Adapting to "Word of Mouse"。Business Horizons,45(4),21-25。  new window
52.Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology,88(5),879-903。  new window
53.林彣珊、唐嘉鴻(2010)。網路口碑說服效果之研究。行銷評論,7(2),187-208。new window  延伸查詢new window
54.Applbaum, R.F.、Anatol, K.W.E.(1972)。The Factor Structure of Source Credibility as a Function of Speaking Situation。Communication Monographs,39(3),216-222。  new window
55.Burke, K.、Chidambaram, L.(1999)。How Much Bandwidth is Enough。A Longitudinal Examination of Media Characteristics and Group Outcomes,23(4),557-579。  new window
56.Callcott, M. F.、Phillips, B. J.(1996)。Observations : Elves Make Good Cookies。Journal of Advertising Research,36(5),73-79。  new window
57.DeSarbo, W. S.、Harshman, R. A.(1985)。Celebrity-brand Congruence Analysis。Current Issues and Research in Advertising,1,17-52。  new window
58.Feick, L.、Higie, R. A.(1992)。The Effects of Preference Heterogeneity and Source Characteristics on Ad Processing and Judgments about Endorsers。Journal of Advertising,21(2),9-24。  new window
59.Johnson, D.(2000)。Anonymity and the Internet。The Futurist,34(4),12。  new window
60.Simpson, E. K.、Kahler, R. C.(1981)。A Scale for Source Credibility, Validated in Selling Context。The Journal of Personal Selling and Sales Management,12,17-25。  new window
61.Voorveld, H. A. M.、Neijens, P. C.、Smit, E. G.(2009)。Consumers' Responses to Brand Websites : An Interdisciplinary Review。Internet Research,19(5),535-565。  new window
會議論文
1.Daugherty, T.、Li, H.、Biocca, F.(2001)。Consumer Learning and 3-D Ecommerce: The Effects of Sequential Exposure of a Virtual Experience Relative to Indirect and Direct Product Experience on Product Knowledge, Brand Attitude and Purchase Intention。The Experiential E-commerce conference。East Lansing:M. I. N. D. Lab, Michigan State University。  new window
學位論文
1.田治平(2006)。角色代言人在推敲可能性模式的影響途徑(碩士論文)。國立中央大學。  延伸查詢new window
2.柯建華(2010)。虛擬代言人可信度對廣告效果之影響--以契合度與企業可信度為干擾變數(碩士論文)。國立臺北科技大學。  延伸查詢new window
3.闕克儒(2004)。網路匿名性、企業形象與關係品質對網路口碑影響之研究--以線上遊戲為例(碩士論文)。國立中興大學。  延伸查詢new window
4.陳雅婷(2006)。擬社會人際互動與經驗組合順序對消費者虛擬經驗之社群感影響(碩士論文)。國立臺北科技大學。  延伸查詢new window
5.周萬璿(2007)。原創虛擬代言角色對廣告效果之影響--以品牌評價為干擾變數。東吳大學。  延伸查詢new window
圖書
1.Reeves, B.、Nass, C.(1996)。The Media Equation: How People Treat Computer, Television, and New Media Like Real People and Places。Cambridge:Cambridge University Press。  new window
2.Dotz, W.、Morton, J.(1996)。What a Character! Twentieth-century American Advertising Icons。San Francisco:Chronicle Books。  new window
3.Hansen, F.(1972)。Consumer Choice Behavior: A cognitive Theory。New York:Free Press。  new window
4.Short, John A.、Williams, Ederyn、Christie, Bruce(1976)。The Social Psychology of Telecommunications。John Wiley & Sons。  new window
5.Hovland, Carl Iver、Janis, Irving L.、Kelley, Harold H.(1953)。Communication and Persuasion: Psychological Studies of Obvious Change。Yale University Press。  new window
6.Schiffman, L. G.、Kanuk, L. L.(2004)。Conumser Behavior。New Jersey。  new window
7.Engel, J. F.、Kollat, D. T.、Blackwell, R. D.(1973)。Consumer Behaviour。New York。  new window
8.Biocca, F.、Kim, T.、Levy, M. R.(1995)。The Vision of Virtual Reality。Communication in the Age of Virtual Reality。Hillsdale, NJ。  new window
9.Burgoon, J. K.、Hoobler, G. D.(2002)。Nonverbal Signals。Handbook of Interpersonal Communication。Beverly Hills, CA。  new window
10.Janis, I. L.、Hovland, C. I.(1959)。An Overview of Persuasibility Research。Personality and Persuasibility。New Haven, Connectinut。  new window
11.Katz, E.、Blumler, J. G.、Gurevitch, M.(1974)。Utilizaton of Mass Communicaton by the Individual。Critical Readings: Media and Audiences。Beverly Hills, CA。  new window
12.Yoo, H.(1999)。The Gratifications of the Internet : A Pilot Study。Cyberspace Textuality : Computer Technology and Literary Theory。Bloomington, IN。  new window
圖書論文
1.Biocca, F.、Delaney, B.(1995)。Immersive Virtual Reality Technology。Communication in the Age of Virtual Reality。Hillsdale, NJ:Lawrence Erlbaum and Associates。  new window
2.Rosengren, K. E.(1974)。Uses and gratifications: A paradigm outlined。The uses of mass communications: Current perspectives on gratifications research。Sage。  new window
 
 
 
 
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