Peter F. Drucker, the modern management master, noted that "Innovate or Perish”. This verse has become the current enterprises' bible. Innovation is the only way for enterprises of surviving, growing, profiting and continuous running. Some early studies have used Innovation Dynamics from macro viewpoint to analyze enterprises’ innovative process. Nonetheless, the present study, from micro viewpoint, use the dynamic model for human behavior and decision-making proposed by Po-Lung Yu to investigate the detail interactive process between brains and mind as developing new products. The result shows that this dynamic model is logical and can be used as a tool to help enterprises thinking during the innovative process.