資料載入處理中...
臺灣人文及社會科學引文索引資料庫系統
:::
網站導覽
國圖首頁
聯絡我們
操作說明
English
行動版
(3.147.140.18)
登入
字型:
**字體大小變更功能,需開啟瀏覽器的JAVASCRIPT,如您的瀏覽器不支援,
IE6請利用鍵盤按住ALT鍵 + V → X → (G)最大(L)較大(M)中(S)較小(A)小,來選擇適合您的文字大小,
如為IE7以上、Firefoxy或Chrome瀏覽器則可利用鍵盤 Ctrl + (+)放大 (-)縮小來改變字型大小。
來源文獻查詢
引文查詢
瀏覽查詢
作者權威檔
引用/點閱統計
我的研究室
資料庫說明
相關網站
來源文獻查詢
/
簡易查詢
/
查詢結果列表
/
詳目列表
:::
詳目顯示
第 1 筆 / 總合 1 筆
/1
頁
來源文獻資料
摘要
外文摘要
引文資料
題名:
產品相對稀缺之吸引力--以自我認同相關產品與消費者獨特性需求為干擾變數
書刊名:
行銷評論
作者:
任維廉
/
郭禹瑄
/
呂明頴
/
胡友維
作者(外文):
Jen, William
/
Kuo, Yu-hsuan
/
Lu, Lancaster Mingying
/
Hu, Daniel
出版日期:
2012
卷期:
9:1
頁次:
頁43-60
主題關鍵詞:
產品相對稀缺
;
自我認同相關產品
;
消費者獨特性需求
;
產品吸引力
;
Product relative scarcity
;
Self-identity-relevant products
;
Consumer's need for uniqueness
;
Product attractiveness
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(0) 博士論文(
1
) 專書(0) 專書論文(0)
排除自我引用:0
共同引用:0
點閱:41
通常我們到賣場購物時,架上的產品往往不是完全補滿的,總會有或多或少的空缺。一般來說,相較於產品在供應充足的情況下,若產品相對稀缺是因為賣得很好造成的,對消費者的吸引力較大。然而,卻不是每一種產品都是相對稀缺較高,對消費者的吸引力就較大。本研究認為產品相對稀缺對消費者的吸引力,會受到產品是自我認同高相關或低相關產品,以及消費者獨特性需求的高低所影響。對於自我認同低相關產品,當相對稀缺較高時,會增加產品對消費者的吸引力;然而,對於自我認同高相關產品,當相對稀缺較高時,卻不會增加產品對消費者的吸引力,這是因為當產品相對稀缺較高時,雖會增加產品對低獨特性需求者的吸引力,但卻會降低產品對高獨特性需求者的吸引力。為了驗證本研究推導出來的三個假設,本研究先對相關構念發展量表問卷,再使用情境設計,設計了四種購物情境。在對270位受測者施測問卷後,結果發現實證結果支持本研究的假設推論。因此,對於自我認同高相關產品,應針對獨特性需求程度不同的消費者採用不同的行銷方式。最後,本研究根據研究結果,提出管理意涵以及對後續研究之建議。
以文找文
When we go shopping in a marketplace, the shelves of products may not often fully supplemented. There are always some empties in some product exhibition. If a product is relatively scarce because of its ”hot sell”, it may relatively attract customers than those which are fully supplied. However, it is not always true that more scare a product is, the more attractive it may be to customers. This study hypothesized that the relative scarcity of products attracting to consumers will be affected by self-identity-relevant products and consumers' unique need. That is for less self-identity-relevant products, when relative scarcity is high, it may increase their attractiveness. However, for more self-identity-relevant products, there is no significant difference in the attractiveness regardless the degree of their relative scarcity. Because for more self-identity-relevant products, the product relative scarcity is high will increase their attractiveness to customers who have lowly unique need, but will decrease their attractiveness to customers who have highly unique need. In order to verify the hypotheses of this study, this study constructs a relevant scale questionnaire by using scenario design to design four shopping contexts. In total, 270 questionnaires were distributed to participants. The results support the hypothesis. It concludes that for more self-identity-relevant products, it is important to meet the unique needs of different consumers with different ways of marketing is important. Based on the study results, we discuss the managerial implication and suggestions for further research.
以文找文
期刊論文
1.
Van Herpen, E.、Pieters, R.、Zeelenberg, M.(2005)。How Product Scarcity Impacts on Choice: Snob and Bandwagon Effects。Advances in Consumer Research,32,623-624。
2.
Snyder, Charles R.、Fromkin, Howard L.(1977)。Abnormality as a Positive Characteristic: the Development and Validation of a Scale Measuring Need for Uniqueness。Journal of Abnormal Psychology,86(5),518-527。
3.
Snyder, C. R.(1992)。Product scarcity by need for uniqueness interaction: A consumer catch-22 carousel。Basic and Applied Social Psychology,13(1),9-24。
4.
Ruvio, A.、Shoham, A.、Brenčič, M. M.(2008)。Consumers' need for uniqueness: Short-form scale development and cross-cultural validation。International Marketing Review,25(1),33-53。
5.
Boyd, T. C.、Mason, C. H.(1999)。The Link Between Attractiveness of "Extrabrand" Attributes and the Adoption of Innovations。Journal of the Academy of Marketing Science,27(3),306-319。
6.
Hornsey, Matthew J.、Jetten, Jolanda(2004)。The Individual within the Group: Balancing the Need to Belong with the Need to Be Different。Personality and Social Psychology Review,8(3),248-264。
7.
Berger, J. A.、Heath, C.(2007)。Where consumers diverge from others: Identity signaling and product domains。Journal of Consumer Research,34(2),121-134。
8.
Grubb, Edward L.、Grathwohl, Harrison L.(1967)。Consumer Self-Concept, Symbolism, and Market Behavior: A Theoretical Approach。Journal of Marketing,31(4),22-27。
9.
Tian, Kelly T.、Bearden, W. O.、Hunter, G. L.(2001)。Consumers' need for uniqueness: scale development and validation。Journal of Consumer Research,28(1),50-66。
10.
Belk, Russell W.(1988)。Possessions and the Extended Self。Journal of Consumer Research,15(2),139-168。
11.
Worchel, S., Lee, J.、Adewole, A.(1975)。Effects of Supply and Demand on Ratings of Object Value。Journal of Personality and Social Psychology,32(5),906-914。
12.
Herpen, E.V.、Pieters, R.、Zeelenberg, M.(2009)。When Demand Accelerates Demand: Trailing the Bandwagon。Journal of Consumer Psychology,19(3),302-312。
13.
Inman, J.J.、Peter, A.C.、Raghubir, P.(1997)。Framing the Deal: The Role of Restrictions in Accentuating Deal Value。Journal of Consumer Research,24(1),68-79。
14.
Nail, P.R.(1986)。Toward an Integration of Some Models and Theories of Social Response。Psychological Bulletin,100(2),190-206。
15.
Lynn, M.(1989)。Scarcity Effects on Desirability: Mediated by Expensiveness?。Journal of Economic Psychology,10(2),257-274。
16.
Vignoles, V.L.、Chryssochoou, X.、Breakwell, G.M.(2000)。The Distinctiveness Principle: Identity, Meaning, and the Bounds of Cultural Relativity。Personality and Social Psychology Review,4(4),337-354。
17.
Fromkin, H.L.(1972)。Feelings of Interpersonal Undistinctiveness: An Unpleasant Affective State。Journal of Experimental Research in Personality,6(2),178-185。
18.
Maslach, C.、Stapp, J.、Santee, R.(1985)。Individuation: Conceptual Analysis and Assessment。Journal of Personality and Social Psychology,49(September),729-738。
19.
Burns, David J.、Warren, Homer B.(1995)。Need for Uniqueness: Shopping Mall Preference and Choice Activity。International Journal of Retail and Distribution Management,23(12),4-12。
20.
Chang, H.C.、Lai, S.H.、Chang, Y.M.(2007)。A Measurement Scale for Evaluating the Attractiveness of a Passenger Car Form Aimed at Young Consumers。International Journal of Industrial Ergonomics,37(1),21-30。
21.
Butler, S. F.(2006)。Development and Validation of an Opioid Attractiveness Scale: a Novel Measure of the Attractiveness of Opioid Products to Potential Abusers。Harm Reduction Journal,3(5)。
學位論文
1.
Voder, M.R.(1967)。The Effect of Unavailability and Communication Restriction upon the Evaluation of A Prospective Experience。Ohio State University。
圖書
1.
Jenkins, Richard(1996)。Social identity。Routledge。
2.
Snyder, C. R.、Fromkin, H. L.(1980)。Uniqueness: The Human Pursuit of Difference。New York, NY:Plenum Press。
3.
Stanforth, N.(1995)。Fashion Innovators, Sensation Seeking, and Clothing Individualists。Perceptual and Motor Skills。
4.
Kron, J.(1983)。Home-Psych: The Social Psychology of Home and Decoration。New York。
5.
Fromkin, H.L.(1973)。The Psychology of Uniqueness: Avoidance of Similarity and Seeking of Differences。West Lafayette, IN。
圖書論文
1.
Asch, Solomon E.(1951)。Effects of Group Pressure Upon the Modification and Distortion of Judgments。Groups, leadership and men; research in human relations。Carnegie Press。
推文
當script無法執行時可按︰
推文
推薦
當script無法執行時可按︰
推薦
引用網址
當script無法執行時可按︰
引用網址
引用嵌入語法
當script無法執行時可按︰
引用嵌入語法
轉寄
當script無法執行時可按︰
轉寄
top
:::
相關期刊
相關論文
相關專書
相關著作
熱門點閱
無相關期刊論文
1.
臺灣中高齡群體休閒活動行為及經營管理策略之研究
1.
臺灣中高齡群體休閒活動行為及經營管理策略之研究
2.
臺灣中高齡群體休閒活動行為及經營管理策略之研究
無相關著作
1.
獨特性需求、限量策略之消費者知覺價值與購買意願關係之研究--以中式白酒產品為例
QR Code