期刊論文1. | 李元恕、賴心怡(20070600)。企業贊助對消費者品牌態度之影響。行銷評論,4(2),187-219。 延伸查詢 |
2. | Clore, Gerald L.、Huntsinger, Jeffrey R.(2007)。How Emotions Inform Judgment and Regulate Thought。Trends in Cognitive Sciences,11(9),393-399。 |
3. | Yi, Y.(1993)。Contextual Priming Effects in Print Advertisements: The Moderating Role of Prior Knowledge。Journal of Advertising,22(1),1-10。 |
4. | Gwinner, K.、Bennett, G.(2008)。The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context。Journal of Sport Management,22(4),410-426。 |
5. | Lichtenstein, D. R.、Drumwright, M. E.、Braig B. M.(2004)。The effect of corporate social responsibility on consumer donations to corporate-supported nonprofits。Journal of Marketing,68(4),16-32。 |
6. | Donahay, B.、Rosenberger, P. J.(2007)。Using brand personality to measure the effectiveness of image transfer in formula one racing。Marketing Bulletin,18(1),1-15。 |
7. | Roy, D. P.、Cornwell, T. Bettina(2003)。Brand equity's influence on responses to event sponsorships。Journal of Product & Brand Management,12(6),377-393。 |
8. | Rifon, N.、Choi, S.、Trimble, C.、Li, H.(2004)。Congruence effects in sponsorship: the mediating role of sponsor credibility and consumer attributions of sponsor motive。Journal of Advertising,33(1),30-42。 |
9. | Johar, Gita Venkataramani、Pham, Michel Tuan(1999)。Relatedness, Prominence, and Constructive Sponsor Identification。Journal of Marketing Research,36(3),299-312。 |
10. | Hair, J. E.、Ringle, C. M.、Sarstedt, M.(2011)。PLS-SEM: A silver bullet。Journal of Marketing Theory and Practice,19(2),139-151。 |
11. | Onkvisit, Sak、Shaw, John(1987)。Self-concept and image congruence: some research and managerial implications。Journal of Consumer Marketing,4(1),13-23。 |
12. | Gwinner, Kevin P.(1997)。A model of image creation and image transfer in event sponsorship。International Marketing Review,14(3),145-158。 |
13. | Heitsmith, G.(1994)。Event Promotions: Get Them by Their Hearts and Minds。Promo: The International Magazine for Promotion Marketing,31-32。 |
14. | McDonald, C.(1991)。Sponsorship and the Image of the Sponsor。European Journal of Marketing,25(11),31-38。 |
15. | Roy, D. P.、Cornwell, T. B.(2004)。The effects of consumer knowledge on responses to event sponsorships。Psychology and Marketing,21(3),185-207。 |
16. | Matsuoka, H.、Chelladurai, P.、Harada, M.(2003)。Direct and interaction effects of team identification and satisfaction on intention to attend games。Sport Marketing Quarterly,12(4),244-253。 |
17. | Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。 |
18. | Crimmins, J.、Horn, M.(1996)。Sponsorship: From Management Ego Trip to Marketing Success。Journal of Advertising Research,36(4),11-21。 |
19. | McCracken, Grant(1989)。Who is the celebrity endorser? Cultural foundations of the endorsement process。Journal of Consumer Research,16(3),310-321。 |
20. | Forgas, Joseph P.、Bower, Gordon H.(1987)。Mood effects on person-perception judgments。Journal of Personality and Social Psychology,53(1),53-60。 |
21. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 |
22. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。 |
23. | Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。 |
24. | Hair, Joe F. Jr.、Sarstedt, Marko、Ringle, Christian M.、Mena, Jeannette A.(2012)。An assessment of the use of partial least squares structural equation modeling in marketing research。Journal of the Academy of Marketing Science,40(3),414-433。 |
25. | 邱皓政(2011)。當PLS遇上SEM:議題與對話。αβγ量化研究學刊,3(1),20-53。 延伸查詢 |
26. | Grubb, Edward L.、Grathwohl, Harrison L.(1967)。Consumer Self-Concept, Symbolism, and Market Behavior: A Theoretical Approach。Journal of Marketing,31(4),22-27。 |
27. | Sirgy, Mack Joseph(1982)。Self-concept in consumer behavior: A critical review。Journal of Consumer Research,9(3),287-300。 |
28. | Gwinner, Kevin P.、Eaton, John(1999)。Building Brand Image Through Event Sponsorship: The Role of Image Transfer。Journal of Advertising,28(4),47-57。 |
29. | Koo, G. Y.、Quarterman, J.、Flynn, L.(2006)。Effect of Perceived Sport Event and Sponsor Image Fit on Consumers' Cognition, Affect, and Behavioral Intentions。Sport Marketing Quarterly,15(2),80-90。 |
30. | Speed, Richard、Thompson, Peter(2000)。Determinants of Sports Sponsorship Response。Journal of the Academy of Marketing Science,28(2),226-238。 |
31. | Bergami, Massimo、Bagozzi, Richard P.(2000)。Self-categorization, Affective Commitment, and Group Self-esteem as Distinct Aspects of Social Identity in an Organization。British Journal of Social Psychology,39(4),555-577。 |
32. | 巫喜瑞、梁榮達、謝學儀(2008)。觀眾個人態度與對球隊、贊助關係之認知因素對運動贊助效益之影響:運動涉入之干擾效果。戶外遊憩研究,21(4),1-26。 延伸查詢 |
33. | Marketing News(2008)。2008 Marketing fact book。Marketing News,42(12),16-26。 |
34. | Campbell, R.、Aiken, D.、Kent, A.(2004)。Beyond BIRGing and CORFing: Continuing the exploration of fan behavior。Sport Marketing Quarterly,13(3),152-158。 |
35. | Cornwell, T.、Humphreys, M.、Maguire, A.、Weeks, C.、Tellegen, C.(2006)。Sponsorship-linked marketing: The role of articulation in memory。Journal of Consumer Research,33(3),312-321。 |
36. | Alexandris, K.、Douka, S.、Bakaloumi, S.、Tsasousi, E.(2008)。The influence of spectators' attitudes on sponsorship awareness: A study in three different leisure events。Managing Leisure,13(1),1-12。 |
37. | Ferrand, A.、Pages, M.(1996)。Image sponsoring: A methodology to match event and sponsor。Journal of Sports Management,10(3),278-291。 |
38. | Gwinner, K. P.、Larson, B. V.、Swanson, S. R.(2009)。Image transfer in corporate event sponsorship: Assessing the impact of team identification and event-sponsor fit。International Journal of Management & Marketing Research,2(1),1-15。 |
39. | McGuire, W.(1960)。Cognitive consistency and attitude change。Journal of Abnormal and Social Psychology,60(3),345-353。 |
40. | Sirgy, M.、Lee, D.、Johar, J.、Tidwell, J.(2008)。Effect of self-congruity with sponsorship on brand loyalty。Journal of Business Research,61(10),1091-1097。 |
41. | Stone, M.(1974)。Cross-validatory choice and assessment of statistical predictions。Journal of the Royal Statistical Society,36(2),111-147。 |
42. | Lacey, R.、Close, A.、Finney, R.(2009)。The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness。Journal of Business Research,63(11),1222-1228。 |
43. | Lee, H.、Cho, C.(2009)。The matching effect of brand and sporting event personality: sponsorship implications。Journal of Sport Management,23(1),41-64。 |