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題名:運動賽會觀眾贊同與贊助品牌配適對贊助者偏好之研究
書刊名:臺灣體育運動管理學報
作者:張景弘徐世同 引用關係高俊雄 引用關係
作者(外文):Chang, Ching-hungShu, Shih-tungKao, Chin-hsung
出版日期:2012
卷期:12:1
頁次:頁1-24
主題關鍵詞:運動賽會知覺配適贊助Event enjoymentEvent-sponsor fitSport sponsorship
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:300
  • 點閱點閱:58
期刊論文
1.李元恕、賴心怡(20070600)。企業贊助對消費者品牌態度之影響。行銷評論,4(2),187-219。new window  延伸查詢new window
2.Clore, Gerald L.、Huntsinger, Jeffrey R.(2007)。How Emotions Inform Judgment and Regulate Thought。Trends in Cognitive Sciences,11(9),393-399。  new window
3.Yi, Y.(1993)。Contextual Priming Effects in Print Advertisements: The Moderating Role of Prior Knowledge。Journal of Advertising,22(1),1-10。  new window
4.Gwinner, K.、Bennett, G.(2008)。The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context。Journal of Sport Management,22(4),410-426。  new window
5.Lichtenstein, D. R.、Drumwright, M. E.、Braig B. M.(2004)。The effect of corporate social responsibility on consumer donations to corporate-supported nonprofits。Journal of Marketing,68(4),16-32。  new window
6.Donahay, B.、Rosenberger, P. J.(2007)。Using brand personality to measure the effectiveness of image transfer in formula one racing。Marketing Bulletin,18(1),1-15。  new window
7.Roy, D. P.、Cornwell, T. Bettina(2003)。Brand equity's influence on responses to event sponsorships。Journal of Product & Brand Management,12(6),377-393。  new window
8.Rifon, N.、Choi, S.、Trimble, C.、Li, H.(2004)。Congruence effects in sponsorship: the mediating role of sponsor credibility and consumer attributions of sponsor motive。Journal of Advertising,33(1),30-42。  new window
9.Johar, Gita Venkataramani、Pham, Michel Tuan(1999)。Relatedness, Prominence, and Constructive Sponsor Identification。Journal of Marketing Research,36(3),299-312。  new window
10.Hair, J. E.、Ringle, C. M.、Sarstedt, M.(2011)。PLS-SEM: A silver bullet。Journal of Marketing Theory and Practice,19(2),139-151。  new window
11.Onkvisit, Sak、Shaw, John(1987)。Self-concept and image congruence: some research and managerial implications。Journal of Consumer Marketing,4(1),13-23。  new window
12.Gwinner, Kevin P.(1997)。A model of image creation and image transfer in event sponsorship。International Marketing Review,14(3),145-158。  new window
13.Heitsmith, G.(1994)。Event Promotions: Get Them by Their Hearts and Minds。Promo: The International Magazine for Promotion Marketing,31-32。  new window
14.McDonald, C.(1991)。Sponsorship and the Image of the Sponsor。European Journal of Marketing,25(11),31-38。  new window
15.Roy, D. P.、Cornwell, T. B.(2004)。The effects of consumer knowledge on responses to event sponsorships。Psychology and Marketing,21(3),185-207。  new window
16.Matsuoka, H.、Chelladurai, P.、Harada, M.(2003)。Direct and interaction effects of team identification and satisfaction on intention to attend games。Sport Marketing Quarterly,12(4),244-253。  new window
17.Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
18.Crimmins, J.、Horn, M.(1996)。Sponsorship: From Management Ego Trip to Marketing Success。Journal of Advertising Research,36(4),11-21。  new window
19.McCracken, Grant(1989)。Who is the celebrity endorser? Cultural foundations of the endorsement process。Journal of Consumer Research,16(3),310-321。  new window
20.Forgas, Joseph P.、Bower, Gordon H.(1987)。Mood effects on person-perception judgments。Journal of Personality and Social Psychology,53(1),53-60。  new window
21.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
22.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
23.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
24.Hair, Joe F. Jr.、Sarstedt, Marko、Ringle, Christian M.、Mena, Jeannette A.(2012)。An assessment of the use of partial least squares structural equation modeling in marketing research。Journal of the Academy of Marketing Science,40(3),414-433。  new window
25.邱皓政(2011)。當PLS遇上SEM:議題與對話。αβγ量化研究學刊,3(1),20-53。  延伸查詢new window
26.Grubb, Edward L.、Grathwohl, Harrison L.(1967)。Consumer Self-Concept, Symbolism, and Market Behavior: A Theoretical Approach。Journal of Marketing,31(4),22-27。  new window
27.Sirgy, Mack Joseph(1982)。Self-concept in consumer behavior: A critical review。Journal of Consumer Research,9(3),287-300。  new window
28.Gwinner, Kevin P.、Eaton, John(1999)。Building Brand Image Through Event Sponsorship: The Role of Image Transfer。Journal of Advertising,28(4),47-57。  new window
29.Koo, G. Y.、Quarterman, J.、Flynn, L.(2006)。Effect of Perceived Sport Event and Sponsor Image Fit on Consumers' Cognition, Affect, and Behavioral Intentions。Sport Marketing Quarterly,15(2),80-90。  new window
30.Speed, Richard、Thompson, Peter(2000)。Determinants of Sports Sponsorship Response。Journal of the Academy of Marketing Science,28(2),226-238。  new window
31.Bergami, Massimo、Bagozzi, Richard P.(2000)。Self-categorization, Affective Commitment, and Group Self-esteem as Distinct Aspects of Social Identity in an Organization。British Journal of Social Psychology,39(4),555-577。  new window
32.巫喜瑞、梁榮達、謝學儀(2008)。觀眾個人態度與對球隊、贊助關係之認知因素對運動贊助效益之影響:運動涉入之干擾效果。戶外遊憩研究,21(4),1-26。new window  延伸查詢new window
33.Marketing News(2008)。2008 Marketing fact book。Marketing News,42(12),16-26。  new window
34.Campbell, R.、Aiken, D.、Kent, A.(2004)。Beyond BIRGing and CORFing: Continuing the exploration of fan behavior。Sport Marketing Quarterly,13(3),152-158。  new window
35.Cornwell, T.、Humphreys, M.、Maguire, A.、Weeks, C.、Tellegen, C.(2006)。Sponsorship-linked marketing: The role of articulation in memory。Journal of Consumer Research,33(3),312-321。  new window
36.Alexandris, K.、Douka, S.、Bakaloumi, S.、Tsasousi, E.(2008)。The influence of spectators' attitudes on sponsorship awareness: A study in three different leisure events。Managing Leisure,13(1),1-12。  new window
37.Ferrand, A.、Pages, M.(1996)。Image sponsoring: A methodology to match event and sponsor。Journal of Sports Management,10(3),278-291。  new window
38.Gwinner, K. P.、Larson, B. V.、Swanson, S. R.(2009)。Image transfer in corporate event sponsorship: Assessing the impact of team identification and event-sponsor fit。International Journal of Management & Marketing Research,2(1),1-15。  new window
39.McGuire, W.(1960)。Cognitive consistency and attitude change。Journal of Abnormal and Social Psychology,60(3),345-353。  new window
40.Sirgy, M.、Lee, D.、Johar, J.、Tidwell, J.(2008)。Effect of self-congruity with sponsorship on brand loyalty。Journal of Business Research,61(10),1091-1097。  new window
41.Stone, M.(1974)。Cross-validatory choice and assessment of statistical predictions。Journal of the Royal Statistical Society,36(2),111-147。  new window
42.Lacey, R.、Close, A.、Finney, R.(2009)。The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness。Journal of Business Research,63(11),1222-1228。  new window
43.Lee, H.、Cho, C.(2009)。The matching effect of brand and sporting event personality: sponsorship implications。Journal of Sport Management,23(1),41-64。  new window
圖書
1.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。  new window
2.Nunnally, Jum C.、Bernstein, Ira H.(1994)。Psychological theory。MacGraw-Hill。  new window
3.鄭昭明(1993)。認知心理學:理論與實踐。桂冠圖書股份有限公司。new window  延伸查詢new window
4.Solomon, M.、Dann, S.、Russell-Bennett, R.(2009)。Consumer behaviour: buying, having, being。Frenchs Forest, N.S.W.。  new window
其他
1.高雄世界運動會官方網站(2009)。眾企業提供三千七百多萬贊助金齊心齊力相挺世運會,http://www.worldgames2009.tw/wg2009/cht/content.php?a_id=616, 20091124。  延伸查詢new window
2.(2009)。台北聽奧經驗傳承研習營。  延伸查詢new window
3.IEG Glossary,Lexicon(2011)。International events group web site,http://, 20091120。  new window
 
 
 
 
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