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題名：社會企業之協同作業對服務創新之影響
書刊名：創業管理研究
作者：楊銘賢 引用關係／吳濟聰 引用關係／蘇哲仁 引用關係／高慈薏
作者(外文)：Yang, Ming-hsien／Wu, Ben Ji-tsung／Su, Che-jen／Kao, Tzu-yi
出版日期：2012
卷期：7:1
頁次：頁27-54
主題關鍵詞：社會企業；服務主導邏輯；服務創新；Social enterprise；Service dominant logic；Service innovation
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:30
  • 點閱點閱:77
本研究以社會企業為研究對象，從服務主導邏輯觀點探討企業如何將消費者視為 協同作業的合作夥伴，發展有效的協同作業關係，並進一步探討協同作業對社會企業 在服務創新上的影響。本研究採用質化研究之個案研究方法，對上述的研究問題進行 實證性研究，研究結果發現，社會企業與消費者之間的配合、合作夥伴對任務/角色知 覺以及情感承諾與共享願景會影響協同作業的成效。其次，消費者在協同作業中具有 協助進行環境偵查功能、社會實踐、訊息散播、技術資源訊息提供幾項功能，透過這 些角色功能發揮，正向影響社會企業服務創新，而影響包括新的消費市場接觸、服務 修正、彈性的應變力、消費者接觸創新以及問題解決的技術創新。而社會企業在顧客 參與協同創造的管理機制上，應著重建立和消費者保持主動且頻繁的雙向溝通機制、 建立與顧客的信任感以及鼓勵建設性的參與。整合上述本研究認為協同作業對社會企 業的服務創新具有正面影響，可以作為社會企業經營模式之思考。
This study explores how social enterprises view their customers as collaborative partners to develop an effective collaborative relationship, and to explore its effects on service innovation based on service dominant logic. This study presents a theoretical framework based on the review of related literature and uses the case study method targeted at a social enterprise in Taiwan. The findings indicate that the compatibility between the social enterprises and customers, task/role perception, and emotional commitment will affect the effectiveness of collaboration. Second, customers can provide functions of assisting environmental investigation, brainstorming, social practices, information dissemination, and offering technology resources in the process of collaboration. The study results also suggest that the impact of collaboration on services innovation of social enterprises includes access to new consumer markets, services adjustments, flexible ability, customers contact innovation and technological innovation. Moreover, social enterprises should focus on establishing and maintaining active and two-way communication mechanism to establish trust with customers and to encourage their constructive participation.
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圖書論文
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