Our ancestors, while exploring the origin of universe, tried to construe the natural phenomenon as a transition from ”physics to metaphysic” and vice versa. They concluded that the ”multiple, binary and unitary (zero)” spiral structure implied the regularity of nature and also applied to philosophy, esthetics and literature. Such a spiral structure corresponds to the interaction of ”truth, goodness and beauty” in western culture. In other words, the ”unitary (zero)” reflects truth; the function and process the ”binary” corresponds to goodness; and the ”multiple” unfolds the flourishing beauty. This article explores their close relation.