| 期刊論文| 1. | Coase, R. H.(1937)。The Problem of Social Cost。Journal of Law and Economics，3，1-44。   | | 2. | Edelman, Benjamin、Ostrovsky, Michael、Schwarz, Michael(2007)。Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords。The American Economic Review，97(1)，242-259。 | | 3. | Coase, Ronald H.(1937)。The Nature of the Firm。Economica，4(16)，386-405。 | | 4. | Katz, Michael L.、Shapiro, Carl(1985)。Network Externalities, Competition, and Compatibility。The American Economic Review，75(3)，424-440。 | | 5. | Hoffman, Elizabeth、Spitzer, M. L.(1986)。Experimental tests of the Coase theorem with large bargaining groups。Journal of Legal Studies，15(1)，149-171。 | | 6. | Aivazian, A. Varouj、Callen, L. Jeffrey(1981)。The Coase Theorem and the Empty Core。Journal of Law and Economics，24(1)。 | | 7. | Bernholz, Peter(1991)。Property rights, contracts, cyclical social preferences, and the Coase theorem: a synthesis。European Journal of Political Economy，13。 | | 8. | Bernholz, Peter(1999)。The generalized Coase Theorem and separable individual preferences: an extension。European Journal of Political Economy，15。 | | 9. | Varian, R. Hal(2007)。Tosition Auction。International Journal of Industrial Organization，25。 | 會議論文| 1. | Athey, Susan、Nekipelov, Denis(2010)。A Structural Model of Sponsored Search Advertising Auctions。 | | 2. | Gomes, R. D.、Sweeney, K. S.(2009)。Bayes-Nash equilibria of the generalized second price auction。 | | 3. | Renato, Paes Leme、Tardos, Eva(2010)。Pure and Bayes-Nash Price of Anarchy for Generalized Second Price Auction。 | 學位論文| 1. | 吳勉(2010)。口碑行銷與網路社群經營模式分析—以BIKEID為例(碩士論文)。淡江大學。 延伸查詢 | | 2. | 劉俊宏(2006)。公平交易法對獨占事業濫用市場地位行為之規範－以掠奪性定價為例。國立成功大學。 延伸查詢 | 圖書| 1. | Barua, Anitesh、Pinnell, Jon、Shutter, Jay、Whinston, B. Andrew(1999)。Measuring the Internet Economy。 | 其他| 1. | Milgrom, Paul(2005)。Complex Auction and Matching, Markets。 | |