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題名:因人而異的新聞消費行為:整合新聞媒介與新聞品牌的新思維
書刊名:中華傳播學刊
作者:張郁敏 引用關係
作者(外文):Chang, Yuh-miin
出版日期:2012
卷期:21
頁次:頁81-117
主題關鍵詞:人口統計變項同時性非同時性新聞消費行為跨品牌跨媒介DemographicsSimultaneousNonsimultaneousNews consumption behaviorCross-brandCross-media
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:47
  • 點閱點閱:90
本研究目的為提出一個整合新聞媒介與新聞品牌的新聞消費行為分類方式,用以瞭解不同新聞閱聽眾的新聞消費行為。研究發現社會上的優勢族群顯著較常有「非同時性跨媒介跨品牌」新聞消費行為,反之社會上較不受重視的族群則較常有「單一媒介跨品牌」新聞消費行為,且較不同意他們會同時透過電視與網路閱覽新聞。整體而言,本研究發現整合新聞媒介與新聞品牌兩者,才足以觀察新聞消費行為的全貌,且幫助新聞業者擬定更適切的競爭策略。
This study proposes a new typology for news consumption behavior and examines the relationship between demographics and news consumption behavior. The results showed that the socially privileged group tended to have "nonsimultaneous multiple media and multiple brands" news consumption behavior, whereas the socially underprivileged group tended to have "single medium and multiple brands" news consumption behavior. Additionally, the socially underprivileged group were less likely to consume news from both television and the Internet simultaneously. Overall, the new typology, which integrates news media and news brands, is more appropriate for observing current diversified news consumption behavior and enhances the competitivity of professionals.
期刊論文
1.Deuze, M.(2003)。The web and its journalisms: Considering the consequences of different types of newsmedia online。New Media Society,5(2),203-230。  new window
2.Pilotta, J. J.、Schultz, D.(2005)。Simultaneous media experience and synesthesia。Journal of Advertising Research,45(1),19-26。  new window
3.Pilotta, J. J.、Schultz, D. E.、Drenik, G.、Rist, P.(2004)。Simultaneous media usage: A critical consumer orientation to media planning。Journal of Consumer Behaviour,3(3),285-292。  new window
4.Rosen, C.(2008)。The myth of multitasking。The New Atlantis- A Journal of Technology & Society,20,105-110。  new window
5.Kim, D.、Johnson, T. J.(2006)。A victory of the internet over mass media? Examining the effects of online media on political attitudes in South Korea。Asian Journal of Communication,16,1-18。  new window
6.Kayany, J. M.、Yelsma, P.(2000)。Displacement effects of online media in the socio-technical contexts of households。Journal of Broadcasting and Electronic Media,44(2),215-229。  new window
7.Althaus, S. L.、Tewksbury, D.(2000)。Patterns of Internet and traditional news media use in a networked community。Political Communication,17(1),21-45。  new window
8.蕭怡靖(20061200)。臺灣閱報民眾的人口結構及政治態度之變遷--1992至2004年。臺灣民主季刊,3(4),37-70。new window  延伸查詢new window
9.MacInnis, Deborah J.、Moorman, Christine、Jaworski, Bernard J.(1991)。Enhancing and measuring consumers' motivation, opportunity, and ability to process brand information from ads。Journal of Marketing,55(4),32-53。  new window
10.陳炳宏(20100700)。媒體集團化與其內容多元之關聯性研究。新聞學研究,104,1-30。new window  延伸查詢new window
11.蘇建州(2010)。網路使用者之媒體共用偏好與網路關鍵字廣告效果硏究。新聞學硏究,103,1-42。new window  延伸查詢new window
12.De Waal, E.、Schoenbach, K.(2010)。News sites’ position in the mediascape: Uses, evaluations and media displacement effects over time。New Media & Society,12,477-496。  new window
13.Ksiazek, T. B.、Malthouse, E. C.、Webster, J. G.(2010)。News-seekers and avoiders: Exploring patterns of total news consumption across media and the relationship to civic participation。Journal of Broadcasting & Electronic Media,54,551-568。  new window
14.Cameron, G. T.、Schleuder, J.、Thorson, E.(1991)。The role of news teasers in processing TV news and commercials。Communication Research,18,667-684。  new window
15.Dutta-Bergman, M. J.(2004)。Complementarity in consumption of news types across traditional and new media。Journal of Broadcasting & Electronic Media,48,41-60。  new window
16.Eveland, W. P.,Jr.(2003)。A “mix of attributes” approach to the study of media effects and new communication technologies。Journal of Communication,53,395-410。  new window
17.Lee, P. S. N.、Leung, L.(2008)。Assessing the displacement effects of the Internet。Telematics and Informatics,25,145-155。  new window
18.Luck,E.、Moffatt, J.(2009)。IMC: Has anything really changed? A new perspective on an old definition。Journal of Marketing Communications,15,311-325。  new window
19.Mitchelstein, E.、Boczkowski, P. J.(2010)。Online news consumption research: An assessment of past work and an agenda for the future。New Media & Society,12(7),1085-1102。  new window
20.Schmitt, K.、Woolf, K. D.、Anderson, D. R.(2003)。Viewing the viewers: Viewing behaviors by children and adults during television programs and commercials。Journal of Communication,53,265-281。  new window
21.Beaudoin, C. E.(2008)。The Internet’s impact on international knowledge。New Media & Society,10,455-474。  new window
22.Bardhi, F.、Rohm, A. J.、Sultan, F.(2010)。Tuning in and tuning out: Media multitasking among young consumers。Journal of Consumer Behaviour,9,316-332。  new window
23.Nguyen, A.、Western, M.(2006)。The complementary relationship between the Internet and traditional mass media: The case of online news and information。Information Research,11(3)。  new window
會議論文
1.蘇蘅、羅文輝(2008)。有線電視和網際網路對報紙讀者的影響。台灣,台北。  延伸查詢new window
圖書
1.黃振家等、Wimmer, R. D.,、Dominick, J. R.(2002)。《大眾媒體硏究導論》(Mass media research:An introduction (6th ed.))。台北市:湯姆生。  延伸查詢new window
2.Pallant, J.(2005)。SPSS survival manual。New York:Open University Press。  new window
3.彭芸(2004)。匯流時代的電視產業及觀眾。台北:五南。new window  延伸查詢new window
4.吳明隆(2011)。SPSS操作與應用:問卷統計分析實務。臺北市:五南:松崗。  延伸查詢new window
5.邱皓政(2004)。量化研究與統計分析:SPSS中文視窗版資料分析範例解析。臺北:五南圖書有限公司。  延伸查詢new window
其他
1.陳眉衣(2009)。2009年10月創市際媒體多工調查,http://www.insightxplorer.com/specialtopic/2009_10_media.htm。  延伸查詢new window
2.Alperstein, N.(2005)。Living in an age of distraction: Multitasking and simultaneous media use and the implications for advertisers,http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1473864。  new window
3.Journalism.org.(2010)。Audience behavior,http://stateofthemedia.org/2010/online-summary-essay/audience-behavior/, 20110807。  new window
4.Journalism.org.(2010)。A year in the news,http://stateofthemedia.org/2010/online-summary-essay/content-analysis/, 20110807。  new window
5.梁德馨(2010)。2010年台灣無線網路使用調查報告,http://www.twnic.net.tw/download/200307/1007d.pdf, 20110411。  延伸查詢new window
6.American Association for Public Opinion Research.(2011)。Response rates--An overview,http://www.aapor.org/Response_Rates_An_Overview.htm, 20110401。  new window
 
 
 
 
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