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題名:Collaborative Destination Branding through Social Network Analysis
書刊名:全民休閒發展學刊
作者:Ho, Chia-hui
出版日期:2011
頁次:頁62-82
主題關鍵詞:Social network analysisDestination positioningDestination branding
原始連結:連回原系統網址new window
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  • 點閱點閱:20
期刊論文
1.Morgan, N.、Pritchard, A.、Piggott, R.(2002)。New Zealand, 100% Pure. The creation of a powerful niche destination brand。Journal of Brand Management,9(4/5),335-354。  new window
2.Buhalis, D. D.(2000)。Marketing the competitive destination of the future。Tourism Management,21(1),97-116。  new window
3.Gnoth, J.(2002)。Leveraging export brands through a tourism destination brand。Brand Management,9(4/5),262-280。  new window
4.Dobni, Dawn、Zinkhan, George M.(1990)。In Search of Brand Image: A Foundation Analysis。Advances in Consumer Research,17(1),110-119。  new window
5.Pavlovich, K.(2003)。The evolution and transformation of a tourism destination network: the Waitomo Caves, New Zealand。Tourism Management,24(2),203-216。  new window
6.Savage, G. T.、Nix, T. W.、Whitehead, C. J.、Blair, J. D.(1991)。Strategies for assessing and managing organizational stakeholders。Academy of Management Executive,5(2),61-75。  new window
7.Rowley, T. J.(1997)。Moving beyond dyadic ties: a network theory of stakeholder influences。Academy of Management Review,22(4),887-910。  new window
8.Cai, Liping A.(2002)。Cooperative branding for rural destinations。Annals of Tourism Research,29(3),720-742。  new window
9.Hunt, John D.(1975)。Image as a factor in tourism development。Journal of Travel Research,13(3),1-7。  new window
10.Blankinson, C.、Kalafatis, S. P.(2001)。The Development of a consumer’s derived generic typology of positioning strategies。Journal of Marketing Theory and Practice,spring,35-53。  new window
11.Aas, C.、Ladkin, A.、Fletcher, J.(2005)。Stakeholder collaboration and heritage management。Annals of Tourism Research,32(1),28-48。  new window
12.Skvoretz, J.、Fararo, T. J.、Agneessens, F.(2004)。Advances in biased net theory: definitions, derivations, and estimations。Social Networks,26(2),113-139。  new window
13.Tasci, A. D. A.、Kozak, M.(2006)。Destination brands vs. destination image--do we know what we mean?。Journal of Vacation Marketing,12(4),299-317。  new window
14.Hardy, C.、Phillips, N.(1998)。Strategies of engagement: Lessons from the critical examination of collaboration and conflict in an inter-organisational domain。Organisation Science,9(2),217-230。  new window
15.Laws, E.、Scott, N.、Parfitt, N.(2002)。Synergies in destination image management: A case study and conceptualisation。The International Journal of Tourism Research,4(1),39-55。  new window
16.Morgan, N.、Pritchard, A.、Piggott, R.(2003)。Destination branding and the role of stakeholders: The case of New Zealand。Journal of Vacation Marketing,9(3),285-299。  new window
17.Prideaux, B.、Cooper, C.(2002)。Marketing and destination growth: A symbiotic relationship or simple coincidence?。Journal of Vacation Marketing,9(1),35-48。  new window
18.Ries, J. B.(1996)。Landscape damage by skiing at the Schauinsland in the Black Forest, Germany。Mountain Research and Development,16,27-40。  new window
會議論文
1.Ritchie, J. B. R.、Ritchie, R. J. B.(1998)。The branding of tourism destination: Past achievements and future trends, in Destination Marketing-Scope and Limitations89-116。  new window
2.Marzano, G.、Scott, N.(2005)。Stakeholder power in destination branding: A methodological discussion。China。203-213。  new window
圖書
1.Travis, D.(2000)。Emotional Branding: How Successful Brands Gain the Irrational Edge。Roseville, CA:Prima Venture。  new window
2.Laws, Eric(1991)。Tourism Marketing: Service and Quality Management Perspectives。Cheltenham:Stanley Thornes。  new window
3.Friedkin, N. E.(1998)。A Structural Theory of Social Influence。Cambridge University Press。  new window
4.Wasserman, Stanley、Faust, Katherine(1994)。Social Network Analysis: Methods and Applications。Cambridge University Press。  new window
5.Gunn, C. A.、Var, T.(2002)。Tourism planning: Basics, concept, cases。New York:Routledge。  new window
6.Keller, Kevin Lane(1998)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。  new window
7.Fabricius, M.(2006)。Destination positioning, branding and image development。Addis-Ababa。  new window
8.Pike, S.(2008)。Destination Marketing, An Integrated marketing communicat approach。Oxford。  new window
9.Lewis, R. C.、Chambers, R. E.(2000)。Marketing leadership in the hospitality industry: Foundations and practices。New York:John Wiley & Sons。  new window
10.de Araujo, L. M.、Bramwell, B(2000)。Stakeholder assessment and collaborative tourism planning: The case of Brazil's Costa Dourada project。Tourism, collaboration, and partnerships: Politics. practice, and sustainability。Buffalo, NY。  new window
11.Verlegh, P.W.J.(2001)。Country-of-origin effect on consumer Product evaluations。Dissertation。  new window
其他
1.Kaplanidou, K.,Vogt, C.(2003)。White Paper: Destination Branding-Concept and Measurement。  new window
2.Newman. L.,Dale, A.(2004)。Network structure, diversity, and proactive resilience building: a response to Tompkins and Adger,http://www.ecologyandsociety.org/vol10/iss1/resp2。  new window
3.Chacko, H. E.(1997)。Positioning a tourism destination to gain a competitive edge,http://wwwhotelonline.com/neo/trends/asiapasificjournal/positiondestination.html, 20060620。  new window
4.Crona, B.,Bodin, O.(2006)。What you know is who you know? Communication patterns among resource users as, a prerequisite for comanagement,http://www.ecologyandsociety.org/vol11/iss2/art7。  new window
 
 
 
 
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