| 期刊論文1. | Oliver, Richard L.、Rust, Roland T.、Varki, Sajeev(1997)。Customer Delight: Foundations, Findings, and Managerial Insight。Journal of Retailing,73(3),311-336。 | 2. | Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research,2(3),244-249。 | 3. | Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management,15(1-3),53-67。 | 4. | Bowen, John T.、Chen, Shiang‐Lih(2001)。The Relationship between Customer Loyalty and Customer Satisfaction。International Journal of Contemporary Hospitality Management,13(5),213-217。 | 5. | Breur, Tom.(2006)。The important of focus for generating customer value。Journal of Financial Services Marketing,11(1),64-71。 | 學位論文1. | 呂俊民(1995)。我國一般銀行顧客滿意來源之研究:以高雄市為例(碩士論文)。國立中山大學。 延伸查詢 | 圖書1. | 段兆麟(2006)。休閒農業--體驗的觀點。臺北:偉華書局有限公司。 延伸查詢 | 2. | Drucker, Peter F.(1990)。Managing the Non-profit Organization: Principles and Practices。New York:Harper Collins Publishers。 | 3. | Kotler, Philip(1996)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。 | 4. | Patterson and Spreng(1997)。Performance Through Customer-Satisfaction。New York。 | 其他1. | 行政院農業委員會(2005)。設置農業經營體驗型休閒農場範例手冊,台北。 延伸查詢 | |