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E.、Van Winkle, C. M.(2009)。The role of personal values in determining tourist motivations: an application to the winnipeg fringe theatre festival, a cultural special event。Journal of Hospitality Marketing & Management,18(5),500-511。 | 圖書1. | 許晉彰(2002)。台灣常民文化:鄉土節令與民俗活動。臺南市:華淋。 延伸查詢 | 2. | 黃丁盛(2003)。台灣節慶。台北:木馬文化。 延伸查詢 | 3. | Solomon, M. R.(2009)。Consumer behavior: Buying having & being。NJ:Pearson Prentice。 | 4. | Allen, J.、Harris, R.、McDonnell, I.、O'Toole, W.(2008)。Festival and Special Event Management。John Wiley & Sons。 | 5. | Jöreskog, K. G.、Sörbom, D.(2004)。LISREL 8.7。Lincolnwood, IL:Scientific Software International, Inc.。 | 6. | Schumacker, R. E.、Lomax, R. G.(1996)。A beginner's guide to structural equation modeling。Mahwah, New Jersey:Lawrence Erlbaum Associates, Publishers。 | 7. | Kahle, L. 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