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題名:運動健身俱樂部消費者對服務品質的滿意度與抱怨行為的關係之研究
書刊名:臺大體育學報
作者:黃英哲 引用關係陳志一 引用關係王澤惠林謙如 引用關係盧居福
作者(外文):Huang, Ying-cheChen, Chih-yiWang, Che-huiLin, Chien-juLu, Chu-fu
出版日期:2010
卷期:19
頁次:頁1-16
主題關鍵詞:服務品質期望程度知覺滿意度抱怨行為Customer service qualityExpectancyPerception satisfactionComplaint behavior
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:9
  • 點閱點閱:25
本研究旨在瞭解臺北市參與健身俱樂部之消費者對服務品質的滿意度、抱怨行為傾向的差異及二者的相關情形。本研究以分層隨機取樣抽取臺北市「活力工場」三間健身會館會員共625人為研究對象。所蒐集的資料經項目分析、因素分析、相關分析、單因子變異數分析及廻歸分析後,獲得下列結果:一、消費者在各個服務品質因素的滿意度差異情形:不同會館之消費者在會員利益、企業形象、服務態度及環境設備四個因素上,其滿意度皆達顯著差異。不同性別之消費者在企業形象及服務態度二個因素上,其滿意度達顯著差異。不同年齡組之消費者在會員利益及服務態度二個因素上,其滿意度達顯著差異。不同教育程度之消費者在企業形象及服務態度二個因素上,其滿意度達顯著差異。不同平均月收入之消費者在會員利益、企業形象及環境設備三個因素上,其滿意度達顯著差異。二、消費者在抱怨行為傾向的差異情形:不同會館之消費者在積極申訴在消極忍受二個因素上,其抱怨行為達顯著差異。但不同性別、年齡、教育程度及平均月收入組別之消費者則在積極申訴及消極忍受二個因素上,其抱怨行為皆未達顯著差異。三、消費者對服務品質的期望程度、知覺滿意度對抱怨行為傾向多元逐步廻歸分析:消費者對環境設備因素的期望程度越高,則其抱怨行為越高;但消費者對會員利益及企業形象二個因素的知覺滿意度越高,則其抱怨行為反而越低。
The study aims at understanding variation and relevance between satisfaction and complaint behaviors towards customer service quality of gym club consumers in Taipei municipality. The study objects are 625 members randomly samples from 3 branches of GYMLUX in Taipei municipality. After collected data are processed by item analysis, factor analysis, relevance analysis, one-way ANOVA, regression analysis, the results are as following: 1. The satisfactory variation of consumers among individual quality factors: There are obvious satisfactory variations on member rights, enterprise image, customer service, and environment and facility factors for members in different branches. There are obvious satisfactory variations on enterprise image and customer service factors for members in different genders. There are obvious satisfactory variations on member rights and customer service factors for members in different ages. There are obvious satisfactory variations on enterprise image and customer service factors for members in different educations. There are obvious satisfactory variations on member rights, enterprise image, and environment and facility factors for members in different average monthly incomes. 2. The variations of customers' complaint behaviors: There are obvious variations in active complaint and passive tolerance factors for customers in different branches, but not in different genders, ages, educations, and average monthly incomes. 3. The relationship between customers' expectancy towards customer service, perception satisfaction and complaint behaviors favors stepwise multiple regression analysis: The higher the customers' expectancy towards environment and facility factor, the more frequent they complain; but the higher the customers' perception satisfaction towards member rights and enterprise images factors, the less frequent they complain.
期刊論文
1.Brown, G. H.(19520609)。Brand Loyalty-Fact or Fiction。Advertising Age,23,53-55。  new window
2.Smith, Ellen Reid(2001)。Seven Steps to Building E-Loyalty。Medical Marketing and Media,36(3),94-102。  new window
3.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。  new window
4.韓大衛、張至滿、吳龍山、黃紹禮、蔡妙梧(20031200)。運動健身俱樂部消費者滿意度與抱怨行為之實證研究。大專體育學刊,5(2)人文社會篇,133-141。new window  延伸查詢new window
5.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。  new window
圖書
1.Oliver, Richard L.(1997)。Satisfaction: A Behavior Perspective on the Consumer。New York:McGraw-Hill。  new window
2.吳明隆(2000)。SPSS統計應用實務。臺北:松崗電腦圖書資料股份有限公司。  延伸查詢new window
3.Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。  new window
4.Muller, J. A.(1991)。Studying satisfaction: Modifying models, elicting expectations, posing problem, and making meaningful measurements。conceptualization of consumer satisfaction and dissatisfaction \\ H. Kieth Hunt。Cambridge, Mass。  new window
 
 
 
 
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