The main purpose of this study is to explore the herb tea culture in Taiwan. After engaging in in-depth interviews with 10 experts familiar with herb tea, and participant observation for data collection and analysis, data are coded and summarized. First, product adaptation, adjustment, and cultivation are constructed from the processes of producing herb tea by "coexisting with herb" and organisms motivation for drinking herb tea in "promotion of reputation." Even though times have changed, resulting in major changes in the production facilities for herb tea, there remain many businesses that follow more traditional and ancient methods, of cooking and extracting the essence of local herb materials in Taiwan. When people drink herb tea, they continue to have the concept of "curing sickness and strengthening health," and that "believers believe, unbelievers do not believe." Then, through changes in consumption contexts and experiences, age-old wisdom has led to the concept of "accompanying me through a cool summer," in which summer is the popular time to drink herb tea, and is primarily affected by the cool medicinal character of herb tea and high temperatures in the summer, leading to the "dispelling fire and heat, while producing saliva to quench thirst" concept. Consumer demand has produced the "transference of drinking location" phenomenon, when the ways for obtaining herb tea has turned from self-production to external purchase, which has in turn motivated commercial operations in herb tea. Currently, there are many places that sell herb tea, the containers have become convenient, and there is an emphasis on design of packaging. Finally, in terms of maintaining interpersonal relationships and feelings, under interpersonal "word of mouth" of marketing and promotional interaction in herb tea, even though this accumulates loyalty for herb tea stores, vendors face regulatory restrictions, as well as challenges with various domestic and foreign drinks, resulting in compressed survival space. Meanwhile, in addition to people who still use religious power to seek medicine for folk treatments, there are people who "share what is good" due to "caring about friends out of benevolence," thus, herb tea formulas continue to be passed on. This, in turn, leads to interpersonal relationships between people and between gods and people, where "reliance on gods" leads to spiritual calm, and continues to pass on Taiwan's herb tea culture.