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題名：探討影響消費者發起團購行為之因素研究：以UTAUT模式為基礎
書刊名：亞太經濟管理評論
作者：李曉青 引用關係／李仁耀 引用關係／陳襄君
出版日期：2012
卷期：15:2
頁次：頁39-54
主題關鍵詞：線上團購；整合科技接受與使用模式；產品涉入；知覺風險；Online group-buying；Unified theory of acceptance and use of technology；Product involvement；Perceived risk
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:25
本研究以整合科技接受與使用模式為理論基礎，並結合產品涉入與知覺風險作為本研究架構。其目的乃為探討影響消費者發起團購意圖的關鍵因素，以及在性別、年齡、經驗及產品涉入的干擾下對消費者發起團購意圖的知覺風險、績效期望、努力期望、社群影響、有利條件的影響。以網路進行資料搜集，共取得398份有效問卷，經分析結果發現，行為意圖會受社群影響、有利條件的影響，而年齡會顯著干擾績效期望對行為意圖之影響；經驗會顯著干擾知覺風險、努力期望對行為意圖的影響；產品涉入則會顯著干擾知覺風險、社群影響及有利條件對行為意圖的影響。
This research is based on the Unified Theory of Acceptance and Use of Technology, and integrates product involvement and perceived risk into our research framework. The purpose of this research is to examine determinants that influence consumers to initiate group-buying, and further test the moderating roles of gender, age, experience, and product involvement on the effects of perceived risk, performance expectancy, effort expectancy, social influence, and facilitating conditions on consumers' initiation intention of online group-buying. Through collecting data online, we obtain 398 useful questionnaires and the results show that the initiation intention of online group-buying is influenced by social influence and facilitating conditions. Also, age moderates the effect of performance expectancy on initiation intention; experience moderates the effects of perceived risk and effort expectancy on initiation intention; and finally, product involvement moderates the effects of perceived risk, social influence, and facilitating conditions on initiation intention.
期刊論文
1.Zaichkowsky, J. L.(1994)。The Personal Involvement Inventory: Reduction, Revsision, and Application to Advertising。Journal of Advertising，23(4)，59-70。  new window
2.Zaichkowsky, J. L.(1985)。Measuring the Involvement Construct。Journal of Consumer Research，12(3)，341-352。  new window
3.Engel, J. F.、Blackwell, R. D.(1982)。Business Transformation in the Internet。European Management Journal，17(5)，466-476。  new window
4.Thompson, D.、Hammond, P. S.、Nicholas, K. S.、Fedak, M. A.(1991)。Movements, Diving and Foraging Behavior of Grey Seals。Journal of Zoology，224，223-232。  new window
5.Rha, J. Y.、Widdows, R.(2002)。The Internet and the Consumer: Countervailing Power Revisited。Prometheus，20(2)，107-118。  new window
6.Kauffman, R. J.、Wang, B.(2001)。New buyers' arrival under dynamic pricing market microstructure: The case of group-buying discounts on the internet。Journal of Management Information Systems，18(2)，157-188。  new window
7.Peter, J. P.、Tarpey, L.(1975)。A comparative analysis of three consumer strategies。Journal of Consumer Research，2(1)，29-37。  new window
8.Taylor, James W.(1974)。The Role of Risk in Consumer Behavior。Journal of Marketing，38(2)，54-60。  new window
9.Jarvenpaa, S. L.、Todd, P. A.(1996)。Consumer Reactions to Electronic Shopping on the World Wide Web。International Journal of Electronic Commerce，1(2)，59-88。  new window
10.Roselius, Ted(1971)。Consumer Rankings of Risk Reduction Methods。Journal of Marketing，35(1)，56-61。  new window
11.Kaiser, Henry F.、Rice, John(1974)。Little Jiffy, Mark IV。Educational and Psychological Measurement，34(1)，111-117。  new window
12.Featherman, Mauricio S.、Pavlou, Paul A.(2003)。Predicting e-services adoption: A perceived risk facets perspective。International Journal of Human-Computer Studies，59(4)，451-474。  new window
13.Taylor, Shirley、Todd, Peter A.(1995)。Understanding information technology usage: A test of competing models。Information Systems Research，6(2)，144-176。  new window
14.Venkatesh, Viswanath、Morris, Michael G.、Davis, Gordon B.、Davis, Fred D.(2003)。User Acceptance of Information Technology: Toward a Unified View。Management Information Systems Quarterly，27(3)，425-478。  new window
15.Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1989)。User acceptance of computer technology: A comparison of two theoretical models。Management Science，35(8)，982-1003。  new window
16.Bloch, P. H.(1981)。An Exploration into the Scaling of Consumers' Involvement with a Product Class。Advances in Consumer Research，6，61-65。  new window
會議論文
1.Jacoby, J.、Kaplan, L.(1976)。Components of Perceived Risk。  new window
學位論文
1.莊隆泰(2000)。群體採購中間商系統之研究(碩士論文)。國立中山大學。  延伸查詢new window
2.楊惠琴(2006)。網路合購知覺風險與合購意向影響因素之研究。東吳大學。  延伸查詢new window
圖書
1.Fishbein, M.、Ajzen, I.(1975)。Beliefs, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Boston, MA：Addison-Wesley。  new window
2.Kuhl, J.、Beckmann, J.(1985)。Action-control: From Cognition to Behavior。Action-control: From Cognition to Behavior。Germany：Springer-Verlag Berlin Heidelberg。  new window
3.Sherif, M.、Cantril, H.(1947)。The Psychology of Ego-Involvement: Social Attitudes and Identifications。New York：John Wiley and Sons。  new window
4.Rogers, Everett M.(1983)。Diffusion of Innovation。New York：Free Press。  new window
5.Herbert, T. T.(1976)。Dimension of Organizational Behavior。New York：Collier Macmillian。  new window
6.Bandura, Albert(1986)。Social Foundations of Thought and Action: A Social Cognitive Theory。Prentice-Hall, Inc.。  new window
圖書論文
1.Bauer, R. A.(1960)。Consumer Behavior as Risk-taking。Dynamic Marketing for a Changing World。Chicago。  new window
 
 
 
 
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