近20年來，隨著經濟成長，國民所得提高，加上周休二日實施，使得國內旅遊盛行帶動汽車旅館成長。由於投資金額相對於一般旅館比較低，加上休閒風行與特殊經營目標客層，投資報酬利潤高。但由於風俗民情的不同以及經營型態的改變，汽車旅館多有負面的形象存在。在外有負面印象，卻又不斷有新的經營者投入市場下，為何業者願意投資汽車旅館產業呢？本研究的動機即在探討汽車旅館業者其經營汽車旅館的動機與問題點。本研究採問卷調查法，以高雄市汽車旅館為對象。調查統計結果，發現汽車旅館業者投資經營汽車旅館主要動機與其事業經營企圖有關，如轉投資、創業、服務社會、使用率高、興趣等有關，反之投資金額比較低，風險比較小是次要的。可以發現汽車旅館的經營問題，由於社會形象造成員工流動率高、員工進用不易；此外標的物特性，造成自有資金需求度高，同時易受經濟不景氣影響且因人力精簡及強調私密性，易成歹徒犯罪場所。

Nearly 20 years, with economic growth, national income increase, plus two days off a week, make domestic tourism drive motel growth that prevailed. Due to the low investment amount compared to the General Hotel, together with leisure and special operations targets, and high return on investment profits, Motel has increased in amount. But because of different customs and operating patterns changed, motels have a negative image. Even though has a negative impression, but there are always new operators generated in the market. Why companies are willing to invest in motel industry? This dissertation discuss the operation motivation and issue for motel. This study used survey approach, targeted at the Kaohsiung City motel. Survey results is, finding the main motivations for motel investment and management related to his business attempt, entrepreneurship, such as go to serve the community, high ratio of room rented, interest, and other relevant, whereas lower investment amount, small risk is secondary importance. We can find the issue on motel management were that , high rates of employee turnover causing by motel image and characteristic of the properties causing high own capital requirements, meanwhile vulnerable to the economic depression and the streamlining of human resources and emphasis on privacy, motel is easy to be gangster crime-prone sites.