| 期刊論文1. | Plas, J. M.、Lewis, S. E.(1996)。Environmental Factors and Sense of Community in a Planned Town。American Journal of Community Psychology,24(1),109-143。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | VaZquez, R.、del RiO, A. B.、Iglesias, V.(2002)。Consumer-based brand equity: Development and validation of a measurement instrument。Journal of Marketing Management,18(1/2),27-48。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | McMillan, D. W.(1996)。Sense of community。Journal of Community Psychology,24(4),315-325。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Wulf, K. D.、Schillewaert, N.、Muylle, S.、Rangarajan, D.(2006)。The role of pleasure in web site success。Information and Management,43(4),434-450。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Cameron, James E.(2004)。A three factor model of social identity。Self and Identity,3(3),239-262。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Kim, Woo Gon、Lee, Chang、Hiemstra, Stephen J.(2004)。Effects of an online virtual community on customer loyalty and travel product purchases。Tourism Management,25(3),343-355。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Moon, J. W.、Kim, Y. G.(2001)。Extending the TAM for a World-Wide-Web Context。Information and Management,38(4),217-230。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Rosenbaum, M. S.、Ostrom, A. L.、Kuntze, R.(2005)。Loyalty programs and a sense of community。Journal of Services Marketing,19(4),222-233。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Burroughs, S. M.、Eby, L. T.(1998)。Psychological Sense of Community at Work: A Measurement System and Explanatory Framework。Journal of Community Psychology,26(6),509-532。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Obst, Patricia、Zinkiewicz, Lucy、Smith, Sandy G.(2002)。Sense of Community in Science Fiction Fandom, Part 1: Understanding Sense of Community in An International Community of Interest。Journal of Community Psychology,30(1),87-103。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Preece, Jenny(1999)。Empathic communities: Balancing emotional and factual communication。Interacting with Computers,12(1),63-77。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Aaker, D. A.(1991)。The Value of Brand Equity。Journal of Business Strategy,13(4),27-32。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Van Winkle, John R.、Welsh, Gary R.(1993)。Origin, Development, and Current Status of Fiduciary Duties in Close Corporations: Has Indiana Adopted a Strict Good Faith Standard。Ind. L. Rev.,26,1216。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Starbuck, W. H.、Webster, J.(1991)。When is play productive?。Accounting, Management and Information Technologies,1(1),71-90。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Beninger, J. R.(1987)。Personalization of mass media and the growth of pseudo-community。Communication Research,14,352-371。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Bagozzi, Richard P.、Dholakia, Utpal M.(2006)。Antecedents and purchase consequences of customer participation in small group brand communities。International Journal of Research in Marketing,23(1),45-61。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Rothaermel, Frank T.、Sugiyama, Stephen(2001)。Virtual Internet Communities and Commercial Success: Individual and Community-Level Theory Grounded in the Atypical Case of Timezone.com。Journal of Management,27(3),297-312。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Igbaria, M.、Schiffman, S. J.、Wieckowski, T. J.(1994)。The respective roles of perceived usefulness and perceived fun in the acceptance of microcomputer technology。Behaviour & Information Technology,13(6),349-361。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Bentler, P. M.、Bonett, D. G.(1980)。Significance test and goodness of fit in the analysis of covariance structures。Psychological Bulletin,88(3),588-606。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Berger, I. E.、Mitchell, A. A.(1989)。The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship。Journal of Consumer Research,16(3),269-279。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Kanter, Rosabeth Moss(1968)。Commitment and social organization: A study of commitment mechanisms in utopian communities。American Sociological Review,33(4),499-517。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Farquhar, P. H.(1990)。Managing Brand Equity。Journal of Advertising Research,30(4),7-12。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | Igbaria, Magid、Parasuraman, Saroj、Baroudi, Jack J.(1996)。A Motivational Model of Microcomputer Usage。Journal of Management Information Systems,13(1),127-143。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 24. | Hu, L.-T.、Bentler, P. M.、Kano, Y.(1992)。Can Test Statistics in Covariance Structure Analysis Be Trusted?。Psychological Bulletin,112(2),351-362。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 25. | Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 26. | McAlexander, James H.、Schouten, John W.、Koenig, Harold F.(2002)。Building Brand Community。Journal of Marketing,66(1),38-54。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 27. | Muñiz, Albert M. Jr.、O'Guinn, Thomas C.(2001)。Brand Community。Journal of Consumer Research,27(4),412-432。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 28. | Algesheimer, René、Dholakia, Utpal M.、Herrmann, Andreas(2005)。The Social Influence of Brand Community: Evidence from European Car Clubs。Journal of Marketing,69(3),19-34。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 29. | Novak, Thomas P.、Hoffman, Donna L.、Yung, Yiu-Fai(2000)。Measuring the Customer Experience in Online Environments: A Structural Modeling Approach。Marketing Science,19(1),22-42。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 30. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 31. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 32. | McMillan, David W.、Chavis, David M.(1986)。Sense of Community: A Definition and Theory。Journal of Community Psychology,14(1),6-23。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 33. | Selnes, Fred(1993)。An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing,27(9),19-35。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 34. | Blanchard, Anita L.、Markus, M. Lynne(2004)。The experienced "sense" of a virtual community: characteristics and processes。ACM SIGMIS Database: the DATABASE for Advances in Information Systems,35(1),64-79。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 35. | Koh, Joon、Kim, Young-Gul(2003)。Sense of Virtual Community: A Conceptual Framework and Empirical Validation。International Journal of Electronic Commerce,8(2),75-93。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 36. | Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1992)。Extrinsic and Intrinsic Motivation to Use Computers in the Workplace。Journal of Applied Social Psychology,22(14),1111-1132。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 37. | Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 38. | McDonald, Roderick P.、Ho, Moon-Ho Ringo(2002)。Principles and practice in reporting structural equation analyses。Psychological Methods,7(1),64-82。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 39. | Mulaik, Stanley A.、James, Larry R.、van Alstine, Judith、Bennett, Nathan、Lind, Sherri、Stilwell, C. Dean(1989)。Evaluation of Goodness-of-Fit Indices for Structural Equation Models。Psychological Bulletin,105(3),430-445。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 40. | Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly,13(3),319-340。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 41. | Brodsky, A.E.(1996)。Resilient single mothers in risky neighborhoods: Negative psychological sense of community。Journal of Community Psychology,24(4),347-363。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 42. | Sonn, C.C.、Fisher, A.T.(1996)。Psychological sense of community in a politically constructed group。Journal of Community Psychology,24(4),417-430。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 43. | Preece, J.(1998)。Empathic communities: reaching out across the Web。Interactions,5(2),32-43。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 44. | Grimm, P.E.(2005)。Ab components' impact on brand preference。Journal of Business Research,58(4),508-517。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 45. | Best, S.J.、Krueger, B.、Hubbard, C.、Smith, A.(2001)。An assessment of the generalizability of Internet surveys。Social Science Computer Review,19(2),131-145。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 46. | Wang, X.、Kockelman, K.M.(2007)。Specification and estimation of a spatially and temporally autocorrelated seemingly unrelated regression model: application to crash rates in China。Transportation,34(3),281-300。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 研究報告1. | (1988)。Defining, Measuring and Managing Brand Equity: A Conference Summary。Cambridge, MA:Marketing Science Institute。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Kim, A. J.(2000)。Community Building on the Web: Secret Strategies for Successful Online Communities。Berkeley, CA:Peachpit Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Hawkins, Del I.、Best, Roger J.、Coney, Kenneth, A.(1992)。Consumer Behavior Implications for Marketing Strategy。Richard D. Irwin。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Hagel III, John、Armstrong, Arthur G.、朱道凱(199804)。網路商機:如何經營虛擬社群?。臺北:麥田:臉譜。 延伸查詢![new window](/gs32/images/newin.png) | 4. | Figallo, Cliff(1998)。Hosting Web Communities: Building Relationships, Increasing Customer Loyalty, and Maintaining a Competitive Edge。New York, NY:John Wiley & Sons, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Bentler, Peter M.(1995)。EQS: Structural equations program manual。Multivariate Software, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Howard, John A.(1994)。Buyer Behavior in Marketing Strategy。Prentice-Hall Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Stoll, C.(1996)。Silicon snake oil: Second thoughts on the information highway。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Furnham, A.(2005)。The psychology of behaviour at work: The individual in the organization。Psychology Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Brown, J.S.、Duguid, P.(2002)。The social life of information。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 其他1. | Sheth, J.N.,Mittal, B.,Newman, B.I.(1999)。Customer Behaviour: Consumer Behavior and Beyond。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | 創市際市場硏究顧問公司(2010)。IX Survey是什麼?。 延伸查詢![new window](/gs32/images/newin.png) | 圖書論文1. | Martin, G. S.、Brown, T. J.(1990)。In Search of Brand Equity: The Conceptualization and Measurement of the Brand Impression Construct。Marketing Theory and Applications。Chicago, Illinois:American Marketing Association。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Lastovicka, J. L.、Gardner, D. M.(1978)。Components of Involvement。Attitude Research Plays for High Stakes。Chicago, IL:American Marketing Association。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Lastovicka, John L.、Gardner, David M.(1979)。Components of Involvement。Attitude Research Plays for High Stakes。Chicago:American Marketing Association。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |
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