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題名：贈品促銷中價格訊息的內在評估機制之實證研究
書刊名：中山管理評論
作者：曾忠蕙 引用關係
作者(外文)：Tseng, Chung-hui
出版日期：2012
卷期：20:3
頁次：頁945-986
主題關鍵詞：贈品促銷；內在參考深度；適應水準理論；同化對比理論；範圍理論；Gift promotion；Internal reference depth；Adaptation-level theory；Assimilation and contrast theory；Range theory
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:51
期刊論文
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4.Mazumdar, T.、Papatla, P.(2000)。An Investigation of Reference Price Segments。Journal of Marketing Research，37(2)，246-258。  new window
5.Varadarajan, P. R.(1985)。Joint Sales Promotion: An Emerging Marketing Tool。Business Horizons，28(5)，43-49。  new window
6.Simonson, Itamar、Carmon, Ziv、O'Curry, Suzanne(1994)。Experimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice。Marketing Science，13(1)，23-40。  new window
7.D'Astous, Alain、Jacob, Isabelle(2002)。Understanding Consumer Reactions to Premium-Based Promotional Offers。European Journal of Marketing，36(11/12)，1270-1287。  new window
8.D'Astous, Alain、Landreville, Valerie(2003)。An Experimental Investigation of Factors Affecting Consumers,Perceptions of Sales Promotions。European Journal of Marketing，37(11/12)，1746-1761。  new window
9.Darke, Peter R.、Chung, M. Y.(2005)。Effects of Pricing and Promotion on Consumer Perceptions: It Depends on How You Frame It。Journal of Retailing，81(1)，35-47。  new window
10.DelVecchio, Devon(2005)。Deal-Prone Consumers,Response to Promotion: The Effects of Relative and Absolute Promotion Value。Psychology and Marketing，22(5)，373-391。  new window
11.Greenleaf, Eric A.(1995)。The Impact of Reference Price Effects on the Profitability of Price Promotions。Marketing Science，14(1)，82-104。  new window
12.Janiszewski, Chris、Donald R. Lichtenstein(1999)。Range Theory Account of Price Perception。Journal of Consumer Research，25(4)，353-368。  new window
13.Kalwani, Manohar U.、Yim, Chi Kin(1992)。Consumer Price and Promotion Expectations: An Experimental Study。Journal of Marketing Research，29(1)，90-100。  new window
14.Schmalensee, R.(1984)。Gaussian Demand and Commodity Bundling。The Journal of Business，57(1)，211-230。  new window
15.Mariola, P. V.、Elena, D. B.(2005)。Sales promotions effects on consumer based brand equity。International Journal of Market Research，47(2)，179-205。  new window
16.Adams, William James、Yellen, Janet L.(1976)。Commodity Bundling and the Burden of Monopoly。The Quarterly Journal of Economics，90(3)，475-498。  new window
17.Yadav, Manjit S.(1994)。How buyers evaluate product bundles: A model of anchoring and adjustment。Journal of Consumer Research，21(2)，342-353。  new window
18.Rao, Akshay R.、Sieben, Wanda A.(1992)。The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined。Journal of Consumer Research，19(2)，256-270。  new window
19.Monroe, Kent B.(1973)。Buyers' Subjective Perceptions of Price。Journal of Marketing Research，10(1)，70-80。  new window
20.Biswas, Abhijit(1992)。The Moderating Role of Brand Familiarity in Reference Price Perception。Journal of Business Research，25(3)，251-262。  new window
21.Lichtenstein, Donald R.、Netemeyer, Richard G.、Burton, Scot(1990)。Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-transaction Utility Theory Perspective。Journal of Marketing，54(3)，54-67。  new window
22.Kalyanaram, Gurumurthy、Winer, Russell S.(1995)。Empirical Generalizations from Reference Price Research。Marketing Science，14(3)，161-169。  new window
23.Marshall, Roger、Leng, Seow Bee(2002)。Price Threshold and Discount Saturation Point in Singapore。The Journal of Product and Brand Management，11(3)，147-159。  new window
24.Ofir, C.(2004)。Reexamining Latitude of Price Acceptability and Price Thresholds: Predicting Basic Consumer Reaction to Price。Journal of Consumer Research，30(4)，612-621。  new window
25.Winer, R. S.(1986)。A Reference Price Model of Brand Choice for Frequently Purchased Products。Journal of Consumer Research，13(2)，250-256。  new window
26.Biswas, Abhijit、Blair, Edward A.(1991)。Contextual Effects of Reference Prices in Retail Advertisements。Journal of Marketing，55(3)，1-12。  new window
27.Crites, S. L. Jr.、Fabrigar, L. R.、Petty, R. E.(1994)。Measuring the affective and cognitive properties of attitudes: Conceptual and methodological issues。Personality and Social Psychology Bulletin，20(6)，619-634。  new window
28.Liefeld, J.、Heslop, L. A.(198503)。Reference Prices and Deception in Newspaper Advertising。Journal of Consumer Research，11(4)，868-876。  new window
29.Grewal, D.、Monroe, K. B.、Krishnan, R.(1998)。The effects of price-comparisons advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions。Journal of Marketing，62(2)，46-59。  new window
30.Campbell, Margaret C.、Keller, Kevin Lane(2003)。Brand Familiarity and Advertising Repetition Effects。Journal of Consumer Research，30(2)，292-304。  new window
31.Herr, Paul M.(1989)。Priming Price: Prior Knowledge and Context Effects。Journal of Consumer Research，16(1)，67-75。  new window
32.Alba, Joseph W.、Hutchinson, John Wesley(1987)。Dimensions of Consumer Expertise。Journal of Consumer Research，13(4)，411-454。  new window
33.Xia, L.、Monroe, K. B.(2009)。The Influence of Pre-purchase Goals on Consumers' Perceptions of Price Promotions。International Journal of Retail & Distribution Management，37(8)，680-694。  new window
34.Gaski, John F.、Nevin, John(1985)。The differential effects of exercised and unexercised power sources in marketing channel。Journal of Marketing Research，22(2)，130-142。  new window
35.Kalyanaram, G.、Little, J. D. C.(1994)。An empirical analysis of latitude of price acceptance in consumer package goods。Journal of Consumer Research，21(3)，408-418。  new window
36.Mazumdar, Tridib、Raj, S. P.、Sinha, Indrajit(2005)。Reference Price Research: Review and Propositions。Journal of Marketing，69(4)，84-102。  new window
37.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science，4(3)，199-214。  new window
38.Della Bitta, Albert J.、Monroe, Kent B.、McGinnis, John M.(1981)。Consumer perceptions of comparative price advertisements。Journal of Marketing Research，18(4)，416-427。  new window
39.Ailawadi, K. L.、Beauchamp, J. P.、Donthu, N.、Gauri, D. K.、Shankar, V.(2009)。Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research。Journal of Retailing，85(1)，42-55。  new window
40.Alvarez, B. A.、Casielles, R. V.(2008)。Effects of Price Decisions on Product Categories and Brands。Asia Pacific Journal of Marketing and Logistics，20(1)，23-43。  new window
41.Biswas, A.、Pullig, C.、Krishnan, B. C.、Burton, S.(1999)。Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands’ Prices and Semantic Cues。Journal of Public Policy and Marketing，18(1)，52-65。  new window
42.DelVecchio, D.、Craig, A. W.(2008)。Mode Matters: An Exemplar-Prototype Hybrid (EPH) Model of Reference Price Formation。Journal of Product and Brand Management，17(4)，272-279。  new window
43.DelVecchio, D.、Henard, D. H.、Freling, T. H.(2006)。The Effect of Sales Promotion on Post-Promotion Brand Choice: A Meta Analysis。Journal of Retailing，82(3)，203-213。  new window
44.DelVecchio, D.、Krishnan, H. S.、Smith, D. C.(2007)。Cents or Percent? The Effects o Promotion Framing on Price Expectations and Choice。Journal of Marketing，71(3)，158-170。  new window
45.Dreze, X.、Bell, D. R.(2003)。Creating Win-Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals。Marketing Science，22(1)，16-39。  new window
46.Gomez, M. I.、Rao, V. R.(2009)。Market Power and Trade Promotions in US Supermarkets。British Food Journal，111(8)，866-877。  new window
47.Hu, H-H. S.、Parsa, H. G.、Khan, M.(2006)。Effectiveness of Price Discount Levels and Formats in Service Industries。Journal of Service Research，6(2)，67-85。  new window
48.Lichtenstein, D. R.、Bearden, W. O.(1989)。Contextual Influences on Merchant-Supplied Reference Prices。Journal of Consumer Research，16(1)，55-66。  new window
49.Lii, Y.、Lee, M.、Lin, M. J.、Lin, H. T.(2009)。A Study of Reference-Price Formation in Value Judgment。International Journal of Commerce and Management，19(4)，278-292。  new window
50.Moon, S.、Voss, G.(2009)。How Do Price Range Shoppers Differ from Reference Price Point Shoppers?。Journal of Business Research，62(1)，31-38。  new window
51.Niedrich, R. W.、Weathers, D.、Hill, R. C.、Bell, D. R.(2009)。Specifying Price Judgments with Range-Frequency Theory in Models of Brand Choice。Journal of Marketing Research，46(5)，693-702。  new window
52.Niedrich, R.、Sharma, W. S.、Wedell, D. H.(2001)。Referecne Price and Price Perceptions: A Comparison of Alternative Models。Journal of Consumer Research，28(3)，339-354。  new window
53.Palazon, M.、Delgado-Ballester, E.(2009)。Effectiveness of Price Discounts and Premium Promotions。Psychology and Marketing，26(12)，1108-1129。  new window
54.Raghubir, Priya、Celly, Kirti S.(2011)。Promoting Promotions: Does Showcasing Free Gifts Backfire?。Journal of Business Research，64(1)，55-58。  new window
55.Raghubir, P.(2004)。Free Gift with Purchase: Promoting or Discounting the Brand。Journal of Consumer Psychology，14(1/2)，181-186。  new window
56.Raghubir, P.(2005)。Framing a Price Bundle: The Case of 'Buy/Get' Offers。Journal of Product and Brand Management，14(2)，123-128。  new window
57.Sewall, M. A.、Godstein, M. H.(1979)。The Comparative Price Advertising Controversy: Consumer Perceptions of Catalog Showroom Reference Prices。Journal of Marketing Research，43(3)，85-92。  new window
58.Shirai, M.、Bettman, J. R.(2005)。Consumer Expectations Concerning Timing and Depth of the Next Deal。Psychology and Marketing，22(6)，457-472。  new window
研究報告
1.DelVecchio, D.、Krishnan, H. S.、Smith, D. C.(2004)。Cents or Percent? Promotion Framing and Consumer’s Price Expectations。  new window
圖書
1.Helson, Harry(1964)。Adaptation-Level Theory: An Experimental and Systematic Approach to Behavior。New York：Harper and Row。  new window
2.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ：Prentice-Hall。  new window
3.Monroe, Kent B.(1990)。Pricing : Marketing Profitable Decisions。McGraw-Hill Publishing Company。  new window
4.Sherif, M.、Hovland, C. I.(1961)。Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change。Oxford。  new window
5.Green, P. E.(1978)。Analyzing Multivariate Data。Taipei, TW。  new window
6.Lawrie, G.、Metcalfe, D.、Takahashi, S.、Overby, C. S.、Kinikin, E.(2004)。Grading Trade Promotion Solutions。Cambridge, MA。  new window
7.Wilier, R. S.(1988)。Behavioral Perspective on Pricing: Buyers, Subjective Perceptions of Price Revisited。Issues in Pricing: Theory and Research [First Edition] \\ Devinney, T. M. (ed.)。Lexington, MA。  new window
圖書論文
1.Volkmann, John(1951)。Scales of Judgment and Their Implications for Social Psychology。Social Psychology at the Crossroads。New York：Harper。  new window
2.Monroe, K. B.、Petroshius, S. M.(1981)。Buyers' perceptions of price:an update of the evidence。Perspectives in consumer behavior。Glenview, IL：Scott, Foresman & Company。  new window
 
 
 
 
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