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題名:廣告主對關鍵字廣告科技接受度之研究
書刊名:企業管理學報
作者:顏永森李昇仰
作者(外文):Yen, Yung-shenLee, Sheng-yang
出版日期:2012
卷期:94
頁次:頁69-92
主題關鍵詞:廣告主關鍵字廣告科技接受模型結構方程模型AdvertiserKeyword advertisingTechnology acceptance modelStructural equation modeling
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:34
期刊論文
1.Wixom,H. B.、Todd, A. P.(2005)。A Theoretical Integration of Satisfaction and Technology Acceptance。Information System Research,16(1),85-102。  new window
2.Mathieson, K.、Peacock, E.、Chin, W. W.(2001)。Extending the technology acceptance model: The influence of perceived user resources。ACM SIGMIS Database: the DATABASE for Advances in Information Systems,32(3),86-112。  new window
3.Maddox, L. M.、Wen, G.(2005)。Effects of URLs in traditional media advertising in China。Intemational Marketing Review,22(6),673-692。  new window
4.Bentler, P. M.、Bonett, D. G.(1980)。Significance test and goodness of fit in the analysis of covariance structures。Psychological Bulletin,88(3),588-606。  new window
5.Compeau, Deborah R.、Higgins, Christopher A.(1995)。Application of social cognitive theory to training for computer skills。Information Systems Research,6(2),118-143。  new window
6.Gentry, Lance、Calantone, Roger(2002)。A Comparison of Three Models to Explain Shop-bot Use on the Web。Psychology & Marketing,19(11),945-956。  new window
7.Bhattacherjee, A.(2000)。Acceptance of e-commerce services: the case of electronic brokerages。IEEE Transactions on Systems, Man, and Cybernetics, Part A: Systems and Humans,30(4),411-420。  new window
8.Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes,50(2),179-211。  new window
9.Aggelidis, Vassilios P.、Chatzoglou, Prodromos D.(2009)。Using a modified technology acceptance model in hospitals。International Journal of Medical Informatics,78(2),115-126。  new window
10.Chen, C. D.、Fan, Y. W.、Farn, C. K.(2006)。Predicting electronic toll collection service adoption: An integration of the technology acceptance model and the theory of planned behavior。Transportation Research Part C-Emerging Technologies,15(5),300-311。  new window
11.Taylor, Shirley、Todd, Peter A.(1995)。Understanding information technology usage: A test of competing models。Information Systems Research,6(2),144-176。  new window
12.Compeau, Deborah R.、Higgins, Christopher A.、Huff, S.(1999)。Social cognitive theory and individual reactions to computing technology: A longitudinal study。MIS Quarterly,23(2),145-158。  new window
13.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
14.Venkatesh, Viswanath、Morris, Michael G.、Davis, Gordon B.、Davis, Fred D.(2003)。User Acceptance of Information Technology: Toward a Unified View。Management Information Systems Quarterly,27(3),425-478。  new window
15.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
16.Roberts, Mary Lou、Wortzel, Lawrence H.(1979)。New Life-Style Determinants of Women's Food Shopping Behavior。Journal of Marketing,43(3),28-39。  new window
17.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
18.McKnight, D. Harrison、Chervany, Norman L.(2001)。What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology。International Journal of Electronic Commerce,6(2),35-59。  new window
19.Tsang, Melody M.、Ho, Shu-Chun、Liang, Ting-Peng(2004)。Consumer Attitudes Toward Mobile Advertising: An Empirical Study。International Journal of Electronic Commerce,8(3),65-78。  new window
20.Tung, F. C.、Chang, S. C.、Chou, C. M.(2008)。An Extension of Trust and TAM Model with IDT in the Adoption of the Electronic Logistics Information System in HIS in the Medical Industry。International Journal of Medical Informatics,77(5),324-335。  new window
21.Doll, William J.、Xia, Weidong、Torkzadeh, Gholamreza(1994)。A confirmatory factor analysis of the end-user computing satisfaction instrument。Management Information Systems Quarterly,18(4),453-461。  new window
22.Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1989)。User acceptance of computer technology: A comparison of two theoretical models。Management Science,35(8),982-1003。  new window
23.Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly,13(3),319-340。  new window
24.Chang, I. C.、Li, Y. G.、Hung, W. F.、Hwang, H. G.(2005)。An empirical study on the impact of quality antecedents on tax payers' acceptance of Internet tax-filing systems。Government Information Quarterly,22(3),389-410。  new window
25.Lu, J.、Liu, C. S.、Yao, J. E.(2003)。Technology acceptance model for wireless。Internet Electronic Networking Applications and Policy,13(3),206-222。  new window
26.Ozdemir, S.(2009)。Exploring the adoption of a service innovation: A study of Internet banking adopters and non-adopters。Journal of Financial Services Marketing,13(4),284-299。  new window
27.Scott, J. E.(2008)。Technology acceptance and ERP documentation usability。Communications of the ACM,51(11),121-124。  new window
28.黎佩芬、吳家慶(2010)。廣告主對搜尋引擎最佳化取向之硏究。廣告學研究,33,71-104。new window  延伸查詢new window
29.Wang, Y. S.、Wang, Y.、Lin, Y. M.、Tang, T. I.(2003)。Determinants of user acceptance ox internet banking: An empirical study。International Journal of Service Industry Management,14(5),501-519。  new window
會議論文
1.江義平、江岱衛(2007)。台灣的網路使用者資訊搜尋行為之研究。台北市。  延伸查詢new window
學位論文
1.黃盟祺(2008)。搜尋產品類型、認知需求與知覺風險對關鍵字廣告效果之影響(碩士論文)。輔仁大學。  延伸查詢new window
2.李翠玲(2008)。網路關鍵字廣告之廣告效果分析(碩士論文)。世新大學。  延伸查詢new window
3.沈正宙(2009)。中小型企業經營社區寬頻網路之策略發展與商機(碩士論文)。國立臺灣大學。  延伸查詢new window
4.盧政毅(2006)。影響網路關鍵字廣告效果之因素探討。國立成功大學。  延伸查詢new window
5.林曉真(2007)。關鍵字廣告之廣告效果初探。國立交通大學。  延伸查詢new window
圖書
1.劉毅志(1992)。廣告學。台北市:國立空中大學。  延伸查詢new window
2.Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。  new window
3.Marshall, P.、Todd, B.(2007)。Ultimate Guide to Google Adwords。New York:McGraw-Hill Company。  new window
4.Nunnally, Jum C.(1978)。Psychometric methods。McGraw-Hill Book Company。  new window
5.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。  new window
其他
1.Frank, A.(2008)。Parsing ‘Search and Display Convergence' at Yahoo, Google, and Microsoft。  new window
2.Yahoo關鍵字廣告(2012)。產業成功案例。  延伸查詢new window
 
 
 
 
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