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題名：景觀知覺與景觀偏好對餐廳消費者行為意圖之影響
書刊名：戶外遊憩研究
作者：陳婷芳／陳惠美／陸洛 引用關係
作者(外文)：Chen, Ting-fang／Chen, Hui-mei／Lu, Luo
出版日期：2012
卷期：25:2
頁次：頁1-24
主題關鍵詞：知覺自然度；知覺恢復性；景觀偏好；消費者行為意圖；Naturalness；Restoration；Landscape preference；Consumer behavioral intention
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(14) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:14
  • 共同引用共同引用:42
  • 點閱點閱:81
本研究主要探討餐廳戶外景觀特徵如何引發消費者知覺與偏好，以及景觀知覺與偏好如何影響消費意圖之機制。研究方法以視覺模擬的方式進行，將餐廳常見景觀特徵分為4種近景庭園、3種中景圍籬以及6種遠景，並且據此搭配組合成72張景觀試驗圖片，請受測者針對每張圖片分別評估景觀之知覺自然度、知覺恢復性、景觀偏好以及消費意願與停留時間之消費意圖。研究結果顯示餐廳的遠景顯著影響人們對於景觀自然度、景觀恢復性與景觀偏好的感受，而且受訪者對於遠景為湖泊最偏好，都市景觀最不被偏好；中景與近景對景觀知覺與偏好則沒有影響。此外，餐廳景觀的知覺自然度透過知覺恢復性影響景觀偏好，再影響消費意圖；知覺恢復性也能直接影響消費行為意圖。
The main purpose of this research was to explore the influences of outdoor landscape of restaurant on consumers' perception, preference and behavioral intention. The visual simulation was adopted. There were 72 simulated landscape pictures with 4 types of foregrounds, 3 types of middle grounds, and 6 types of backgrounds. The respondents were asked to view the 72 photos and to assess their perceived naturalness, perceived restoration, landscape preference, as well as behavioral intentions respectively. The result showed that the background scenery of restaurant landscape was crucial for affecting respondents' perceived naturalness, perceived restoration and landscape preference. Respondents' perceived naturalness, perceived restoration and landscape preference were highest in lake scenery; however they were lowest in city scenery. Respondents' perception and preference were not affected by middle ground and foreground. Besides, respondents' landscape perception of naturalness affected their landscape preference through restoration, and further affected their consumption intention. The restoration also directly affected consumption intention.
期刊論文
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15.Nordh, H.、Hartig, T.、Hagerhall, C. M.、Fry, G.(2009)。Components of small urban parks that predict the possibility for restoration。Urban Forestry & Urban Greening，8(4)，225-235。  new window
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18.Purcell, A. T.、Lamb, R. J.、Peron, E. Mainardi、Falchero, S.(1995)。Preference or preferences for landscape。Journal of Environmental Psychology，14(3)，57-63。  new window
19.Purcell, T.、Peron, E.、Berto, R.(2001)。Why do Preferences Differ Between Scene Types?。Environment and Behavior，33(1)，93-106。  new window
20.Ulrich, R. S.(1981)。Natural versus urban scenes: Some psycho physiological effects。Environment and Behavior，13(5)，523-556。  new window
21.Van den Berg, A. E.、Koole, S. L.、Van der Wulp, N. Y.(2003)。Environmental preference and restoration: (how) are they related?。Journal of Environmental Psychology，23(2)，135-146。  new window
22.Jang, Soo Cheong Shawn、Namkung, Young(2009)。Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian-Russell model to restaurants。Journal of Business Research，62(4)，451-460。  new window
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25.Laumann, K.、Gärling, T.、Stormark, K. M.(2001)。Rating scale measures of restorative components of environments。Journal of Environmental Psychology，21(1)，31-44。  new window
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27.陳惠美、林晏州(1997)。景觀知覺與景觀品質關係之研究。造園學報，4(1)，1-16。new window  延伸查詢new window
28.臺灣角川(200703)。Kadokawa Media Taiwa。Taipei Walker，119。  new window
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30.Clay, G. R.、Smidt, R. K.(2004)。Assessing the validity and reliability of descriptor variables used in scenic highway analysis。Landscape and Urban Planning，66(4)，239-255。  new window
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32.Hardy, J.、Behe, B. K.、Barton, S. S.、Page, T. J.、Schutzki, R. E.、Muzii, K.、Fernandez, R. T.、Haque, M. T.、Brooker, J.、Hall, C. R.、Hinson, R.、Knight, P.、McNiel, R.、Rowe, D. B.、Safley, C.(2000)。Consumers preferences for plant size, type of plant material and design sophistication in residential landscaping。Journal of Environmental Horticulture，18(4)，224-230。  new window
33.Jacobs, R.、Kozlowski, S. W. J.(1985)。A closer look at halo error in preference ratings。Academy of Management Journal，28(1)，201-212。  new window
34.Junker, B.、Buchecker, M.(2008)。Aesthetic preferences versus ecological objectives in river restoration。Landscape and Urban Planning，85(3/4)，141-154。  new window
35.Kaplan, S.(1995)。The restoration benefits of nature: toward and integrative framework。Journal of Environmental Psychology，15(3)，169-182。  new window
36.Korpela, K. M.、Ylén, M.(2007)。Perceived health is associated with visiting natural favorite places in the vicinity。Health & Place，13(1)，138-151。  new window
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38.Sevenant, M.、Antrop, M.(2009)。Cognitive attributes and aesthetic preferences in assessment and differentiation of landscape。Journal of Environmental Management，90(9)，2889-2899。  new window
39.Simoni , T.(2003)。Preference and perceived naturalness in visual perception of naturalistic landscapes。University of Ljubljana，82(2)，369-387。  new window
40.Todorova, A.、Asakawa, S.、Aikoh, T.(2004)。Preferences for and attitudes towards street flowers and trees in Sapporo, Japan。Landscape and Urban Planning，69(4)，403-416。  new window
41.Van den Berg, A. E.、Koole, S. L.(2006)。New wilderness in the Netherlands: An investigation of visual preferences for nature development landscapes。Landscape and Urban Planning，78(4)，362-372。  new window
研究報告
1.Litton, R. B. Jr.(1968)。Forest landscape description and inventories: a basis for land planning and design。Pacific Southwest Forest and Range Experiment Station, Forest Service, U.S. Dept. of Agriculture。  new window
學位論文
1.鄭翊偉(2007)。台中市景觀餐廳風格之景觀偏好與消費意圖關係之研究(碩士論文)。逢甲大學。  延伸查詢new window
圖書
1.Reynolds, Fred D.、Wells, William D.(1977)。Consumer behavior。McGraw-Hill Book Company。  new window
2.花草遊戲編輯部(2009)。花草遊戲NO.46--居家變花園輕鬆。台北：麥浩斯。  延伸查詢new window
3.楊桃文化(2009)。150家時尚茶館景觀餐廳。台北：楊桃文化。  延伸查詢new window
4.鐘文萍、吳秀雲(2005)。走進秘密庭園。台北：宏碩文化。  延伸查詢new window
5.Schiffman, L. G.、Kanuk, L. L.(2007)。Consumer behavior。New Jersey：PrenticeHall。  new window
其他
1.臺北大眾捷運股份有限公司(2011)。旅運量，http://www.trtc.com.tw/ct.asp xItem=1058535&CtNode=24549&mp=122031， 2011/12/16。  new window
 
 
 
 
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