Because of the insufficient understanding of Industrial Safety, coupled with the industry's lack of emphasis and the government's lack of active propaganda, the number of foot injury cases is increasing every year in our whole industrial occupational accident statistics, and causes considerable social costs. Therefore the best solution and the future development trend are to promote the concept of using safety shoes. In addition, Taiwanese shoe industry was once the world-famous OEM kingdom, so facing the flight of industry and world competition, it is urgent to seek a niche to break through the current situation. As to the current situation of the domestic safety shoes, the prices of imported brands are high but the prices of domestic brands are low; there is a very large gap between them, and the underlying factors are worthy of further exploration. The domestic safety shoe market has been a lack of related research about brand identity image. The above is the motive of this study.For above topics, through data collection and analysis, this study chose the imported brands in the domestic safety shoe market, red wing shoes, timberland, cat, and the domestic brand, Parmashta, etc., and according to their concepts of brand identity symbols and the principles of their visual elements and imagery arising, compared and analyzed the composition of their visual images, then got the following results: (1) safety shoes have been evolving from practical functions into fashion styles (2) the promotion of the concept of foot safety will drive the market demands of Taiwan and other emerging countries (3) The composition of visual images of the brand identities of the three imported safety shoes brands can specifically convey their each brand culture.(4) The importance of the application of brand strategy for the establishment of Taiwanese private brand images can grasp the opportunities of emerging markets and progress internationally. Hopefully, these results could be offered to relevant areas of production and study for reference.