臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：社群媒體與軍事公共關係
書刊名：復興崗學報
作者：胡光夏 引用關係／陳竹梅 引用關係
作者(外文)：Hu, Guang-shiash／Chen, Chu-mei
出版日期：2012
卷期：102
頁次：頁65-89
主題關鍵詞：社群媒體；軍事公共關係；社交網絡網站；公關模式；Social media；Military public relations；Social networking sites；Public relations model
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:90
  • 點閱點閱:98
社群媒體是21世紀才逐漸普及的一種新興媒體。電腦與傳播通訊科技的大幅突破，是帶動社群媒體蔚為社會風潮的主要驅動力之一。2011年社群媒體在北非和中東地區所帶動的阿拉伯之春的民主浪潮，受到世人的囑目。而種種跡象均顯示，社群媒體已在當今社會中扮演著重要的傳播與溝通角色。本研究採用文獻分析法，以公共關係理論作為分析的架構，從軍事公共關係的角度來檢視社群媒體的定義、類型、發展與運用等。本研究關切的研究問題包括：社群媒體的定義與發展為何？社群媒體可以區分為那些主要的類型？從公共關係的角度而言，社群媒體其有那些的特色與功能？軍事公關應如何來運用社群媒體，其應注意的事項有那些？本研究計分為五個單元：依序是前言；社群媒體的定義、發展與類型；社群媒體其有的特性與功能；社群媒體在軍事公共關係方面的運用與審思；結論。
Social media are new and popular media in the 21st century. The evolutions of computer and communication technology are one of the driving forces to the popular of social media. The democracy waves of North Africa and Middle East Areas were facilitated by social media and had global spot light in 2011. In fact, social media have become an important role in daily live communication.Based on theory of public relations, this research uses the documentary research method to analyze the definition, types, evolution and uses of social media in military public relations. The study questions include: what are the definition and evolution of social media? How many types are the social media? What kinds of characteristics and functions of social media in terms of public relations perspective? How to use social media in military public relations and what should be aware of to use social media?This paper is divided into five parts, including the introduction, the definition, evolution and types of social media, the characteristics and functions of social media, the uses of social media in military public relations, and conclusion.
期刊論文
1.Kent, M. L.(2008)。Critical Analysis of Blogging in Public Relations。Public Relations Review，34，32-40。  new window
2.Porter, L. V.、Sweetser, K. D.、Chung, D.(2009)。The blogosphere and public relations: Investigating practitioners’ roles and blog use。Journal of Communication Management，13(3)，250-267。  new window
3.Smith, B. G.(2010)。Socially distributing public relations: Twitter, Haiti, and interactivity in social media。Public Relations Review，36(4)，329-335。  new window
4.Lasica, J. D.(2003)。Blogs and Journalism Need Each Other。Nieman Reports，57(3)，70-74。  new window
5.Stafford, L.、Canary, D. J.(1991)。Maintenance Strategies and Romantic Relationship Type, Gender and Relational Characteristics。Journal of Social and Personal Relationships，8(2)，217-242。  new window
6.Maynard, M.、Tian, Y.(2004)。Between global and glocal: content analysis of the Chinese Web Sites of the 100 top global brands。Public Relations Review，30(3)，285-291。  new window
7.Drury, G.(2008)。Social media: Should marketers engage and how can it be done effectively?。Journal of Direct, Data & Digital Marketing Practice，9(3)，274-277。  new window
8.Kaplan, A. M.、Haenlein, M.(2010)。Users of the world, unite: The challenge and opportunities of social media。Business Horizons，53(1)，59-68。  new window
9.Ritchey, James、Casey, Shawna、Broom, Glen M.(1997)。Toward a Concept and Theory of Organization-public Relationships。Journal of Public Relations Research，9(2)，83-98。  new window
10.Ledingham, J. A.、Bruning, S. D.(1998)。Relationship Management in Public Relations: Dimensions of an Organization-public Relationship。Public Relations Review，24(1)，55-65。  new window
11.Kent, M. L.、Taylor, M.、White, W. J.(2003)。The relationship between web site design and organizational responsiveness to stakeholders。Public Relations Review，29(1)，63-77。  new window
12.Kent, Michael L.、Taylor, Maureen(1998)。Building dialogic relationships through the world wide web。Public Relations Review，24(3)，321-334。  new window
13.Mangold, W. Glynn、Faulds, David J.(2009)。Social media: The new hybrid element of the promotion mix。Business Horizons，52(4)，357-365。  new window
14.Xiang, Z.、Gretzel, U.(2010)。Role of social media in online travel information search。Tourism management，31(2)，179-188。  new window
圖書
1.科特勒、陳就學、塞提亞宛、顔和正(2011)。行銷3.0。臺北市：天下雜誌。  延伸查詢new window
2.胡光夏(2007)。媒體與戰爭：「媒介化」、「公關化」、「視覺化」戰爭新聞的產製與再現。五南圖書出版有限公司。  延伸查詢new window
3.張依依(2007)。公共關係理論的演進與變遷。臺北：五南書局。  延伸查詢new window
4.Fievet, Cyril、施瑞瑄(2006)。誰沒部落格！。臺北市：商周。  延伸查詢new window
5.張在山(1999)。公共關係學。台北市：五南。  延伸查詢new window
6.Hon, L. C.、Grunig, J. E.(1999)。Guidelines for measuring relationships in public relations。Gainesville, FL：The Institute for Public Relations, University of Florida。  new window
7.Grunig, J. E.、Hunt, T.(1984)。Managing Public Relations。New York, NY：CBS College Publishing：Holt, Rinehart & Winston。  new window
8.孫秀蕙(1997)。公共關係：理論、策略與研究實例。臺北：正中書局。new window  延伸查詢new window
其他
1.朱怡靜(2009)。Social Media的致命吸引力是什麼？。  延伸查詢new window
2.吳克、郭聿升(2009)。How Do Businesses Develop Relationship Marketing strategy on Social Media- An Exploratory Study in Taiwan。  new window
3.胡光夏(2009)。新聞部落格對於新聞媒體組織與新聞工作者的影響。  延伸查詢new window
4.張佑生(2011)。時代百大人物證嚴上榜。  延伸查詢new window
5.楊雅婷(2007)。Social Media行銷小兵，立大功。  延伸查詢new window
6.蔡娟如(2011)。獨家搶發新聞、推友瘋狂發文、全球唯一直播大新聞搶頭香推出紀錄。  延伸查詢new window
7.Allan, S.(2006)。Online News: Journalism and the Internet。  new window
8.Barlow, A.(2007)。The Rise of Blogsphere. Westport。  new window
9.Blood, R.(2000)。Weblogs: A History and Perspectives。  new window
10.Bush, M.(2010)。How Social Media is Helping the Public-relations Sector not Just Survive。  new window
11.Callison, C.(2003)。Media Relations and the Internet: How Fortune 500 Company Websites Assist Journalists in News Gathering。  new window
12.Chadwick, A.(2001)。The Electronic Age of Government in the Internet Age, Information。  new window
13.Christ, P.(2005)。Internet Technologies and Trends Transforming Public Relations。  new window
14.Coman, C. and Paun, M.(2010)。The Image of the Public Institutions and New Technologies。  new window
15.Curtin, P. A. and Gaither, T. K.(2003)。International Agenda Building in Cyberspace: A Study of Middle East Government English-Language Websites。  new window
16.Dainton, M.(2000)。Maintenance Behaviors, Expectations For Maintenance, and Satisfaction: Linking Comparison Levels to Relational Maintenance Strategies。  new window
17.Domingo, D. and Heinonen, A.(2008)。Weblogs and Journalism: A Typology to Explore the Blurring Boundaries。  new window
18.Ehling, W. P., White, J. and Grunig, J. E.(1992)。Public Relations and marketing Practices。  new window
19.Gallagher, D. F.(2002)。A Rift Among Bloggers。  new window
20.Gillin, P.(2007)。The New Influencers: A Marketer’s Guide to the New Social Media。  new window
21.Grunig, J. E. and Grunig, L. A.(1992)。Models of Public Relations and Communication。  new window
22.Grunig, J. E. and Hunag, Y. H.(2000)。From Organizational Effectiveness to Relationship Indicators: Antecedents of Relationships, Public Relations Strategies, and Relationship Outcomes。  new window
23.Gurau, C.(2008)。Integrated Online Marketing Communication: Implementation and Management。  new window
24.Haven, B.(2008)。All Media is Social。  new window
25.Jo, S.(2006)。Measurement of Organization-Public Relationships: Validation of Measurement Using a Manufacturer-Retailer Relationship。  new window
26.Kang, S., Norton, M. E.(2004)。Nonprofit Organizations’ Use of the World Wide Web: Are They Sufficiently Fulfilling Organizational Goals?。  new window
27.Kelleher, T. and Miller, B. M.(2006)。Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes。  new window
28.Marken, A.(2005)。To Blog or Not to Blog. That is the Question?。  new window
29.McNair, B.(2006)。Cultural Chaos: Journalism。  new window
30.Nguyen, A.(2006)。Journalism in the Wake of Participatory Publishing。  new window
31.Park, H. and Reber, B. H.(2008)。Relationship Building and the Use of Web Sites: How Fortune 500 Corporations Use Their We Sites to Build Relationships。  new window
32.Perlmutter, D.(2008)。Blog wars。  new window
33.Phillips, S.(2007)。A Brief History of Facebook。  new window
34.Porter, L. V., Sweetser, K., Chung, D. and Kim, E.(2007)。Blog Power: Examining the Effects of Practitioner Blog Use on Power in Public Relations。  new window
35.Rettberg, J. W.(2009)。Freshly Generated for You, and Barack Obama: How Social Media Represent Your Life。  new window
36.Russo, N. L.(2010)。The Impact of Social Media on Service Quality。  new window
37.Schutltz, P., Utz, S. and Goritz, A.(2011)。Is the Medium Message? Perceptions of and Reactions to Crisis Communication via Twitter, Blogs and Traditional Media。  new window
38.Steyn, P., Salehi-Sangari, E., Pitt, L., Parent, M. and Berthon, P.(2010)。The Social Media Release as a Public Relations Tool: Intentions to Use Among B2B Bloggers。  new window
39.Taylor, M. and Kent, M. L.(2004)。Congressional Web Sites and Their Potential for Public Dialogue。  new window
40.Vocus White Paper(2011)。Optimizing Your Public Relations With Social Media。  new window
41.Vollmer, C. and Precourt, G.(2008)。Always On: Advertising, Marketing, and Media in An Era of Consumer Control。  new window
42.Vorvoreanu, M.(2009)。Perceptions of Corporations on Facebook: An Analysis of Facebook Social Norms。  new window
43.Weisgerber, C.(2009)。Teaching PR 2.0 Through the Use of Blogs and Wikis。  new window
44.Yang, S. U. and Lim, J. S.(2009)。The Effects of Blog-Mediated Public Relations (BMPR) on Relational Trust。  new window
圖書論文
1.Bradshaw, P.(2008)。Investigative journalism and blogs。Investigative journalism。Abingdon, UK：Routledge。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：599（臺灣：588，外國：11） ／ 本年度總使用人次：1931025 ／ 訪客人次（自102年09月）：67739007
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上