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題名：自然語言處理在口碑研究的應用
書刊名：中華傳播學刊
作者：陳怡廷／欒錦榮 引用關係
作者(外文)：Chen, Yi-ting／Luan, Chin-jung
出版日期：2012
卷期：22
頁次：頁259-289
主題關鍵詞：中文斷詞；文字探勘；自然語言處理；詞語共現網絡；網路口碑；Chinese knowledge information processing；Text mining；Natural language processing；Term co-concurrence network；On-line word-of-mouth
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:30
  • 點閱點閱:171
近年，配合資訊處理技術進步，研究者開始可以利用電腦軟體系統將文本數據資料庫化，進行系統化的分析。本研究試圖透過自然語言處理，建立一可將網路口碑內容資料庫化的分析處理程序。藉由中研院中文斷詞系統將網路口碑內容系統化地處理分析，並透過質性分析軟體長時間地記錄、存儲，用以建置一可永續發展且能提供行銷或消費者行為研究應用的資料庫平台。
This study establishes a research method for archiving the issues of online word-of-mouth (WOM) using the Chinese knowledge information processing (CKIP) and natural language processing (NLP) methods. Online WOM is an important self-expression medium that can ascertain customers' attitudes and assessments for specific product(s) or service(s), enabling an understanding of their direct responses to products. Using this research method to study a leading mobile phone manufacturer, we plotted the term co-concurrence networks to obtain meaningful marketing implications and to demonstrate the usefulness of creating an efficient method for building a database platform that consists of systematically recorded, archived, and processed data for marketing researchers and practitioners.
期刊論文
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6.Bruyn, A.、Lilien, G. L.(2008)。A multi-stage model of word-of mouth influence through viral marketing。International Journal of Research in Marketing，25(3)，151-163。  new window
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17.大澤幸生、Benson, N. E.、谷內田正彦(1999)。KeyGraph：語の共起グラフの分割統合によるキーワード抽出。電子通信学会誌論文誌，82(2)，391-400。  延伸查詢new window
18.吉田知訊、間瀨心博、北村泰彥(2008)。質問応答Webサイトからの関連語ネットワークの自動抽出。電子情報通信学会技術研究報告，108(119)，75-80。  延伸查詢new window
19.松尾豊、石塚満(2002)。語の共起の統計情報に基づく文書からのキーワード抽出アルゴリズ。人工知能学会誌，17(3)，213-227。  延伸查詢new window
20.相澤彰子(2000)。語と文書の共起に基づく特徴度の数量的表現について。情報処理学会論文誌，41(12)，3332-3343。  延伸查詢new window
21.蔣禮芸(20030900)。資訊擷取技術之初探。大學圖書館，7(2)，191-205。new window  延伸查詢new window
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27.Chevalier, Judith A.、Mayzlin, Dina(2006)。The effect of word of mouth on sales: online book reviews。Journal of Marketing Research，43(3)，345-354。  new window
28.林頌堅(20100600)。以詞語共現網絡分析探勘資訊傳播學領域的研究主題與關係。圖書資訊學研究，4(2)，123-148。new window  延伸查詢new window
29.Bone, Paula Fitzgerald(1995)。Word-of-mouth effects on short-term and long-term product judgments。Journal of Business Research，32(3)，213-223。  new window
30.Gilly, Mary C.、Graham, John L.、Wolfinbarger, Mary Finley、Yale, Laura J.(1998)。A dyadic study of interpersonal information search。Journal of the Academy of Marketing Science，26(2)，83-100。  new window
31.Myers, J. H.、Robertson, T. S.(1972)。Dimensions of opinion leadership。Journal of Marketing Research，9(1)，41-46。  new window
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會議論文
1.林頌堅(2003)。基於自然語言處理技術的研究主題抽取與分析。第十五屆中華民國計算語言學研討會。臺北市：中華民國計算語言學學會。231-256。  延伸查詢new window
圖書
1.Jurafsky, D.、Martin, J. H.、Horton, M.(2000)。Speech and Language Processing: An Introduction to Natural Language Processing, Computational Linguistics, and Speech Recognition。New Jersey：Pearson Higher Education。  new window
2.Wasserman, Stanley、Faust, Katherine(1994)。Social Network Analysis: Methods and Applications。Cambridge University Press。  new window
3.Han, Jiawei、Kamber, Micheline(2006)。Data Mining: Concepts and Techniques。San Francisco：Morgan Kaufmann Publishers。  new window
4.Arndt, Johan(1967)。Word of mouth advertising: A review of the literature。Advertising Research Foundation。  new window
5.Feldman, Ronen、Sanger, James(2006)。The Text mining handbook: Advanced approaches in analyzing unstructured data。Cambridge University Press。  new window
6.Salton, Gerard(1989)。Automatic Text Processing: The Transformation, Analysis, and Retrieval of Information by Computer。Addison-Wesley。  new window
7.Sullivan, Dan(2001)。Document Warehousing and Text Mining: Techniques for Improving Business Operations, Marketing, and Sales。John Wiley & Sons, Inc.。  new window
其他
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2.張景新(2009)。「自然語言處理」暨「機器翻譯系統」實驗室是幹什麼的？？。  延伸查詢new window
3.陳湘揚、楊曜榮、林宣翰(2007)。以Ontology 為基礎的資訊抽取系統之研究--以旅遊網站為例。  延伸查詢new window
4.陳瑞發、林偉川、陳俊維、簡志宇、洪慶全(2002)。應用中文口語對話機制來建構個人化電子出版系統之研究。  延伸查詢new window
5.資策會(2011)。台灣消費者持有智慧型手機成長顯著，影音娛樂將帶動新一波應用型態。  延伸查詢new window
6.聯合電子報(2010)。走入傳奇的英雄--HTC Legend。  延伸查詢new window
7.羅家駿、蔡宗霖(2006)。電子會議系統中衝突管理與議程輔助機制之研究。  延伸查詢new window
8.白井康之、小関悠、小池亞弥(2009)。テキストマイニングによるトレンド情報抽出環境の構築。  延伸查詢new window
9.深谷昌弘、田中茂範(1996)。コトバの意味づけ論--日常言語の生の営み，東京：紀伊國屋書店。  延伸查詢new window
10.深谷昌弘、田中茂範(1998)。意味づけ論の展開--状況編成・コトバ・会話，東京：紀伊國屋書店。  延伸查詢new window
11.森純一郎、松尾豊、石塚満(2005)。Webからの人物に関するキーワード抽出。  延伸查詢new window
12.斎藤進也、稲葉光行(2010)。テキストマイニングによる非営利ネットワークの組織化プロセスの可視化。  延伸查詢new window
13.Alon, A., Brunel, F., & Siegal, W. S.(2002)。Word-of-mouth and community development stages: Towards an understanding of the characteristics and dynamics of interpersonal influences in internet communities。  new window
14.Baumgarten, S. A.(1975)。The innovative communicator in the diffusion process。  new window
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圖書論文
1.Frawley, W. J.、Piatetsky-Shapiro, G.、Matheus, C. J.(1991)。Knowledge Discovery Databases: An overview。Knowledge Discovery in Database。Cambridge, MA：AAAI：MIT。  new window
2.Feldman, R.(2003)。Mining text data。The Handbook of Data Mining。Mahwah, NJ：Lawrence Erlbaum Associates Publishers。  new window
3.Garraty, J. A.(1959)。The application of content analysis to biography and history。Trends in Content Analysis。Chicago：University of Illinois Press。  new window
 
 
 
 
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