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題名:Purchasing Cosmetic Products: A Preliminary Perspective of Gen-Y
書刊名:Contemporary Management Research
作者:Uchenna Cyril EzeTan, Chew-bengYeo, Adelene Li-yen
出版日期:2012
卷期:8:1
頁次:頁51-59
主題關鍵詞:Brand imageProduct knowledgeProduct qualityPrice promotionConsumers’ purchase intentionMalaysia
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
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  • 點閱點閱:47
The cosmetics industry in Malaysia is growing rapidly at an annual rate of 13%. This is because of the increasing number of working women, increased urbanization, and the increasing self-awareness due to education. This industry is expected to grow steadily in the future due to the great demand for premium products. The research objective of this paper is to examine the influence of brand image, product knowledge, product quality, and price promotion on consumers’ purchase intention for cosmetic products. We used a survey questionnaire to collect 204 valid responses from Generation-Y female consumers in Malacca, Malaysia. Data collected were analyzed using multiple linear regression. The findings revealed that product image, product knowledge, and brand image emerged with a significant influence on intention to purchase cosmetics. However, price promotion was not significant. Finally, research and practice implications were outlined including areas for future research.
期刊論文
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2.Tsiotsou, Rodoula(2006)。The Role of Perceived Product Quality and Overall Satisfaction on Purchase Intentions。International Journal of Consumer Studies,30(2),207-217。  new window
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圖書
1.Field, A. P.(2009)。Discovering Statistics Using SPSS。Sage。  new window
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4.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
其他
1.Britannica, E.(2011)。Cosmetic。  new window
2.US Commercial Service(2007)。Asia-Pacific Cosmetics and Toiletries Market Overview- Malaysia。  new window
3.US Commercial Service(2010)。Asia-Pacific Cosmetics and Toiletries Market Overview。  new window
4.Chao, P. and Rajendran, K. N.(1993)。Consumer profiles and perception: Country-of-origin effects。  new window
5.Kwan, P. Y. and Eze, U. C.(2012)。The influence of quality, marketing and knowledge capabilities on business competitiveness。  new window
6.Munusamy, J. and Wong, C. H.(2007)。Attitude towards advertising among students at private higher learning institutions in Selangor。  new window
7.Raghubir, P. and Corfman, K.(1999)。When do price promotion affect pretrial brand evaluations?。  new window
8.Tan, C. B., Kwan, P. Y., and Eze, U. C.(2009)。The impact of KM system, consumer and business features on customer loyalty。  new window
9.Ytlcommunity.com(2006)。Malaysian cosmetics: Easier approval in Asean。  new window
 
 
 
 
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