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題名：The Use of Conjoint Analysis in the Design of Bicycle-Related Clothing
書刊名：工業工程學刊
作者：曾清旗／林振陽／陳明熙 引用關係／林銘泉 引用關係
作者(外文)：Tseng, Ching-chi／Lin, Jenn-yang／Chen, Ming-shi／Lin, Ming-chyuan
出版日期：2011
卷期：28:4
頁次：頁298-315
主題關鍵詞：聯合分析；自行車服裝設計；顧客偏好；Conjoint analysis；Bike clothing design；Customer preference
原始連結：連回原系統網址new window
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Product design is a creative decision-making process that aims to satisfy human needs by releasing good products that can appropriately meet the preferential requirements of customers. In the development of new products, the designer must identify the preference and attitudes of customers toward certain products, ascertain the factors that make products popular in the market, and devise optimum design plans for those products. Biking has become a popular activity due to its contribution to maintaining health. Bicycle-related clothing is known to play an important role in comfort level and safety. Unfortunately, there is hardly any research or designs that consider customer preferences in the bicycle-related clothing design process. Many manufacturers mainly focus on the improvement of the material properties of clothes instead of clothing design to meet the customer requirements. This study uses conjoint analysis in bicycle-related clothing design to provide designers with an efficient approach to identify customer preferences. The lifestyles of users are examined through a massive amount of collected data used to design an attitude measurement chart/questionnaire. Customer requirements are subsequently categorized through factor analysis, and critical requirement attributes are identified for conjoint analysis. Finally, conjoint analysis is used to obtain the optimal design combination for bicycle-related clothing that adheres to the preferences of customers.
期刊論文
1.Regan, C. L.、Kincade, D. H.、Sheldon, G.(1997)。Applicability of the engineering design process theory in the apparel design process。Journal of Clothing and Textiles Research，16(1)，36-46。  new window
2.Kim, H. S.、Cho, S. B.(2000)。Application of interactive genetic algorithm to fashion design。Engineering applications of artificial intelligence，13(6)，635-644。  new window
3.蕭坤安、Chen, Lin Lin(2006)。Fundamental dimensions of affective responses to product shapes。International Journal of Industrial Ergonomics，36(6)，553-564。  new window
4.Griffin, A.(1992)。Evaluating QFD's Use in US Firms as a Process for Developing Products。Journal of Product Innovation Management，9(3)，171-187。  new window
5.Luce, R. D.、Tukey, J. W.(1964)。Simultaneous, Conjoint Measurement: A New Type of Fundamental Measurement。Journal of Mathematical Psychology，1(1)，1-27。  new window
6.Plummer, Joseph T.(1974)。The Concept and Application of Life Style Segmentation。Journal of Marketing，38(1)，33-37。  new window
7.Green, P. E.、Srinivasan, V.(1978)。Conjoint analysis in consumer research: Issues and outlook。Journal of Consumer Research，5(2)，103-123。  new window
8.Ford, J. K.、MacCallum, R. C.、Tait, M.(1986)。The Application of Exploratory Factor Analysis in Applied Psychology: A Critical Review and Analysis。Personnel Psychology，39(2)，291-314。  new window
9.Hauser, John R.、Clausing, Don(1988)。The house of quality。Harvard Business Review，66(3)，63-73。  new window
圖書
1.Ullman, K. T.(1992)。The Mechanical Design Process。New York, NY：McGraw-Hill。  new window
2.Solomon, M. R.(2004)。Consumer Behavior: Buying, Having, and Being。Prentice-Hall。  new window
3.Sharma, Subhash(1996)。Applied Multivariate Techniques。John Wiley & Sons, Inc.。  new window
其他
1.Auty, S.(1995)。Using conjoint analysis in industrial marketing。  new window
2.Cristano, J. J.; Liker, J. K.; White, C. C.(2000)。Customer-driven product development procedure through quality function deployment in the U.S. and Japan。  new window
3.George, H.; Ronald, H.(2004)。A test battery related to ergonomics of protective clothing。  new window
4.Green, P. E.; Krieger, A.(1991)。Segmenting markets with conjoint analysis。  new window
5.Green, P. E.; Krieger, A.(1996)。Individual hybrid models for conjoint analysis。  new window
6.Jacques, M.(2005)。QFD: a methodological tool for integration of ergonomics at the design stage。  new window
7.Jebb, A.; Sivaloganathan, S.; Edney, R. C.; Evbuomwan, N. F. O.; Wynn, H. P.(1992)。Design function deployment。  new window
8.Krzysztof, C.; Nicole, D.; Tamara, E.(2003)。Thermal comfort and clothing insulation of resting tent occupants at high altitude。  new window
9.Myung, R.(2003)。Conjoint analysis as a new methodology for Korean typography guideline in web environment。  new window
10.Orlando, J. Y.(1979)。Objectifying apparel design。  new window
11.Prasad, B.(1996)。Conurrent Engineering Fundamentals: Integrated Product and Process Organization。  new window
12.Reutterer, T.; Kotzab, H. W.(2000)。The use of conjoint analysis measuring preferences in supply chain design。  new window
13.Shigley, J. E.; Mischke, C. R.(2001)。Mechanical Engineering Design。  new window
圖書論文
1.Wind, Yoram (Jerry)、Green, Paul E.(1974)。Some Conceptual, Measurement, and Analytical Problems in Life Style Research。Life Style and Psychographics。American Marketing Association。  new window
 
 
 
 
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