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題名：壽險產業品牌形象、廣告訴求與購買意願之實證研究--知覺風險、購買涉入程度之干擾效果
書刊名：保險經營與制度
作者：李珍穎 引用關係／陳美禎／江育霖
作者(外文)：Lee, Chen-ying／Chen, Mei-chen／Chiang, Yu-ling
出版日期：2013
卷期：12:1
頁次：頁67-91
主題關鍵詞：品牌形象；廣告訴求；知覺風險；購買涉入；人壽保險業；Brand image；Advertising appeals；Perceived risk；Purchase involvement；Life insurance
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:68
  • 點閱點閱:92
期刊論文
1.林隆儀、曾席璋(2008)。品牌策略與企業形象對消費者購買意願的影響-渉入的干擾效果。真理財經學報，19，79-122。new window  延伸查詢new window
2.Golden, L. L.、Johnson, K. A.(1983)。The Impact of Sensory Preferences and thinking vs. feeling appeals on advertising effectiveness。Advances in Customer Research，10(1)，203-208。  new window
3.Hocutt MA,、Chakrabort, G.、Mowen JC.(1997)。The Impact of Perceived Justice on Customer Satisfaction and Intention to Complain in a Service Recovery。Advances in Consumer Research，24，457-463。  new window
4.Khairullah, DZ.、Khairullah, ZY(1999)。Relationships between Acculturation, Attitude toward the Advertisement, and Purchase Intention of Asian-india Immigrants。International Journal of Commerce and Management，9(3/4)，46-65。  new window
5.Pires, G.、Stanton, J.、Eckford, A.(2004)。Influences on the Percrived Risk pf Purchasing Online。Journal of Consumer Behaviour，4(2)，118-131。  new window
6.Sass and Gisser(1989)。Agency Cost, Firm Size, and Exclusive Dealing。Journal of Law and Economics，32(2)，381-400。  new window
7.Westbrook, Robert A.、Fomell, Claes(1979)。Patterns of Information Source Usage among Durable Goods Buyers。Journal of Marketing Research，16(1)，303-312。  new window
8.Biehal, G.、Stephens, D.、Curlo, E.(1992)。Attitude Toward the Ad and Brand Choice。Journal of Advertising，21(3)，19-36。  new window
9.Slama, M.、Tashchian, A.(1985)。Elected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvement。Journal of Marketing，49(1)，72-82。  new window
10.林隆儀、林岳民(20050600)。廣告比較策略與廣告訴求方式對購買意願的影響--產品涉入之干擾效果。企業管理學報，65，1-29。new window  延伸查詢new window
11.Zaichkowky, J. L.(1985)。Measuring the Involvement Constructs。Journal of Consumer Research，12(3)，341-352。  new window
12.Yavas, U.、Babakus, E.(1995)。Purchasing Involvement in Saudi Arabia: Measure Development and Validation。Journal of international Consumer marketing，8(1)，23-41。  new window
13.Chandy, Rajesh K.、Tellis, Gerard J.、Macinnis, Deborah J.、Thaivanich, Pattana(2001)。What to Say When: Advertising Appeals in Evolving Markets。Journal of Marketing Research，38(4)，399-414。  new window
14.Srinivasan, Narasimhan、Ratchford, Brian T.(1991)。An empirical test of a model of external search for automobiles。Journal of Consumer Research，18(2)，233-242。  new window
15.Mitchell, A. A.(1981)。The dimensions of advertising involvement。Advances in Consumer Research，8(1)，25-30。  new window
16.Mattila, Anna S.(1999)。An analysis of means-end hierarchies in cross-cultural context: what motivates asian and western business travelers to stay at luxury hotels?。Journal of Hospitality and Leisure Marketing，6(2)，19-28。  new window
17.祝鳳岡(19960700)。「廣告理性訴求策略」之策略分析。廣告學研究，8，1-26。new window  延伸查詢new window
18.Delgado-Ballester, E.、Munuera-Alemán, J. L.(2001)。Brand trust in the context of consumer loyalty。European Journal of Marketing，35(11/12)，1238-1258。  new window
19.Garretson, Judith A.、Clow, Kenneth E.(1999)。The influence of coupon fair value on service quality expectation, risk perception and purchase intention in the dental industry。Journal of Service Marketing，13(1)，59-72。  new window
20.Kaiser, Henry F.(1974)。An index of factorial simplicity。Psychometrika，39(1)，31-36。  new window
21.林南宏、王文正、邱聖媛、鍾怡君(20071200)。產品知識及品牌形象對購買意願的影響--產品類別的干擾效果。行銷評論，4(4)，481-504。new window  延伸查詢new window
22.Dowling, Grahame R.、Staelin, Richard(1994)。A model of perceived risk and intended risk-handling activity。Journal of consumer Research，21(1)，119-134。  new window
23.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。  new window
24.Kamins, M. A.、Marks, L. J.(1999)。The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands。Journal of the Academy of Marketing Science，19(3)，177-185。  new window
25.Kim, Won-Joong、Mayers, David、Smith, Clifford W. Jr.(1996)。On The Choice of Insurance Distribution Systems。Journal of Risk and Insurance，63(2)，207-227。  new window
26.Hellier, Phillip K.、Geursen, Gus M.、Carr, Rodney A.、Rickard, John A.(2003)。Customer repurchase intention: A general structural equation model。European Journal of Marketing，37(11/12)，1762-1800。  new window
27.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing，50(4)，135-145。  new window
28.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
會議論文
1.Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Third Annual Conference of the Association for Consumer Research，(會議日期: Nov. 2-5, 1972)。Association for Consumer Research。382-393。  new window
學位論文
1.張桂芳(2012)。廣告訴求方式、顧客價值對消費者購買精品包意願之影響-以知覺風險為干擾變項(碩士論文)。淡江大學。  延伸查詢new window
2.陳世宴(2007)。廣告資訊型態、希望與知覺風險對消費者行為之影響(碩士論文)。國立成功大學。  延伸查詢new window
3.許士賢(2005)。品牌形象、廣告訴求對消費者購買意願之影響－以韓系手機為例(碩士論文)。東吳大學。  延伸查詢new window
4.廖榮文(1999)。品牌概念形象與廣告訴求對廣告效果之影響(碩士論文)。東吳大學，臺北市。  延伸查詢new window
5.李坤遠(1996)。訊息涉入、廣告主可信度、廣告訴求方式與廣告溝通效果關係之研究(碩士論文)。國立交通大學。  延伸查詢new window
6.李定家(2000)。網路購物之降低風險策略研究(碩士論文)。國立中央大學。  延伸查詢new window
圖書
1.行政院金融管理委員會保險局(201211)。保險市場重要指標。台北：行政院金融管理委員會保險局。  延伸查詢new window
2.Assael, H.(2000)。Consumer Behavior and Marketing Action。Boston, MA：PWS-Kent Publishing Co.。  new window
3.Hoyer, W. D.、Macinnis, D. J.(2010)。Consumer Behavior。Florence, KY：Cengage Learning Inc。  new window
4.Katona, G.、Mueller, E.(1955)。The Dynamics of Consumer Reactions。New York：New York University Press。  new window
5.Berkman, H. W.、C. Gilson(1987)。Consumer Behavior Concepts and Strategies。Boston：Kent Publishing Company。  new window
6.Cox, D. F.(1967)。Risk Taking and Information Handling in Consumer Behavior。Boston, MA：Harvard University Press。  new window
7.邱皓政(2007)。量化研究與統計分析：SPSS中文視窗版資料分析範例解析。臺北市：五南圖書出版股份有限公司。  延伸查詢new window
8.Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。  new window
9.Aaker, David A.(1996)。Building Strong Brand。Free Press。  new window
10.Belch, G. E.、Belch, M. A.(1998)。Advertising and promotion: An integrated marketing communications perspective。New York：Irwin。  new window
11.張紹勳(2008)。研究方法：理論與統計。臺中：滄海書局。  延伸查詢new window
12.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
13.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey：Prentice Hall。  new window
14.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。  new window
 
 
 
 
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