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題名：企業社會責任導向之公關策略對組織-公眾關係之影響
書刊名：廣告學研究
作者：劉正道 引用關係
作者(外文)：Liu, Cheng-tao
出版日期：2012
卷期：37
頁次：頁53-78
主題關鍵詞：公關策略；企業社會責任；組織-公眾關係；Public relations strategy；Corporate social responsibility；Organization-public relationships
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:32
本研究試圖建構企業社會責任導向之公關策略，並檢視此一策略對組織－公眾關係的影響。根據隨機抽樣電訪二百八十八位新五都民眾之看法，顯示擬訂企業社會責任導向之公關策略，雖可從「自發導向」、「道德導向」及「經濟導向」等方向來加以考量，但依其重要性之排序，分別為「自發導向」及「道德導向」之公關策略會對組織－公眾關係造成影響。
This study attempts to construct corporate social responsibility (CSR) oriented public relations strategies and examine the impacts of such strategies on organization-public relationships. By randomly surveying 288 residents of five major cities in Taiwan via CATI, the results indicated although constructing CSR-oriented public relations strategies can consider discretionary-based, ethical-based and economic-based directions, but in terms of its importance in sequence, only discretionary-based and ethical-based public relations strategies can influence organization-public relationships.
期刊論文
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22.Jo, S.(2006)。Measurement of organization-public relationships: Validation of measurement using a manufacturer-retailer relationship。Journal of Public Relations Research，75(3)，225-248。  new window
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24.Ki, E.、Hon, L. C.(2007)。Testing the linkages among the organization-public relationship and attitude and behavioral intentions。Journal of Public Relations Research，19(1)，1-23。  new window
25.Kim, Y.(2001)。Searching for the organization-public relationship: A valid and reliable instrument。Journalism and Mass Communication Quarterly，78(4)，799-815。  new window
26.Kim, Y.、Kim, S.(2010)。The influence of cultural values on perception of corporate social responsibility: Application of Hofstede's dimensions to Korean public relations practitioners。Journal of Business Ethics，97(4)，485-500。  new window
27.Kim, S. Y.、Reber, B. H.(2009)。How public relations professionalism influences corporate social responsibility: A study of practitioners。Journalism and Mass Communication Quarterly，86(1)，157-174。  new window
28.McCleneghan, J. S.(2005)。PR practitioners and ‘issues’ in the early millennium。Public Relations Quarterly，50(2)，17-22。  new window
29.Moreno, A.、Zerfass, A.、Tench, R.、Vercic, D.、Verhoeven, P.(2010)。European communication monitor: Current developments, issues and tendencies of the professional practice of public relations in Europe。Public Relations Review，35(1)，79-82。  new window
30.O'Connor, A.、Shumate, M.、Meister, M.(2008)。Walk the line: Active Moms defines corporate social responsibility。Public Relations Review，34(4)，343-350。  new window
31.Okoye, A.(2009)。Theorizing corporate social responsibility as an essentially contested concept: Is a definition necessary?。Journal of Business Ethics，89，613-627。  new window
32.Podnar, K.、Golob, U.(2007)。CSR expectations: the focus of corporate marketing。Corporate Communications: An International Journal，12(4)，326-340。  new window
33.Roberts, J.(2003)。The manufacture of corporate social responsibility: Constructing corporate sensibility。Organization，70(2)，249-265。  new window
34.Ryan, M.(1986)。Public relations practitioners' view of corporate social responsibility。Journalism Quarterly，65(4)，740-762。  new window
35.Stephenson, A. K.(2009)。The pursuit of CSR and business ethics policies: is it a source of competitive advantage for organizations?。The Journal of American Academy of Business，14(2)，251-262。  new window
36.Stone, J.(2005)。Public relations and public responsibility。Public Relations Quarterly，50(1)，31-34。  new window
37.Starck, K.、Kruckeberg, D.(2003)。Ethical obligations of public relations in an era of globalization。Journal of Communication Management，5(1)，29-40。  new window
38.Tang, L.、Li, H.(2009)。Corporate social responsibility communication of Chinese and global corporations in China。Public Relations Review，35(3)，199-212。  new window
39.Tench, R.、Bowd, R.、Jones, B.(2007)。Perceptions and perspectives: Corporate social responsibility and the media。Journal of Communication Management，11(4)，348-370。  new window
40.Vaaland, T.、Heide, M.(2008)。Managing corporate social responsibility: Lessons from the oil industry。Corporate Communications: An International Journal，73(2)，212-225。  new window
41.Wang, J.、Chaudhri, V.(2009)。Corporate social responsibility engagement and communication by Chinese companies。Public Relations Review，35(3)，247-250。  new window
42.Yang, S.(2007)。An integrated model for organization-public relational outcomes, organizational reputation, and their antecedents。Journal of Public Relations Research，19(2)，91-121。  new window
43.魏文欽、莊怡萱(2009)。企業社會責任、企業形象、消費者態度與行為意向關係之實證研究。中華理論結構模式學會，2(2)，1-21。  延伸查詢new window
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45.Kim, S. Y.、Reber, B. H.(2008)。Public relations' place in corporate social responsibility: Practitioners define their role。Public Relations Review，34(4)，337-342。  new window
46.Basu, K.、Palazzo, G.(2008)。Corporate social responsibility: A process model of sensemaking。Academy of Management Review，33(1)，122-136。  new window
47.Smith, N. Craig(2003)。Corporate Social Responsibility: Whether or How?。California Management Review，45(4)，52-76。  new window
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50.Ledingham, J. A.、Bruning, S. D.、Wilson, L. J.(1999)。Time as an indicator of the perceptions and behavior of members of a key public: Monitoring and predicting organization-public relationships。Journal of Public Relations Research，11(2)，167-183。  new window
51.Huang, Y. H.(2001)。OPRA: A Cross-Cultural, Multiple-Item Scale for Measuring Organization-Public Relationships。Journal of Public Relations Research，13(1)，61-90。  new window
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53.Galloway, Tara、Bruning, Stephen D.(2003)。Expanding the Organization-public Relationship Scale: Exploring the Role That Structural and Personal Commitment Play in Organization-public Relationships。Public Relations Review，29(3)，309-319。  new window
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圖書
1.Grunig, J. E.、Huang, Y.(2000)。From organization effectiveness to relationship indicators: Antecedents of relationships,public relations strategies,and relationship outcomes。Public relations as relationship management: A relational approach to the study and practice of public relations。Hillsdale,NJ：Lawrence Erlbaum Associates,Inc。  new window
2.Hon, L. C.、Grunig, J. E.(1999)。Guidelines for measuring relationships in public relations。Gainesville, FL：Institute for Public Relations Commission on PR Measurement and Evalution, University of Florida。  new window
 
 
 
 
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