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題名：The Implications of Facebook Marketing for Organizations
書刊名：Contemporary Management Research
作者：Rooma Roshnee Ramsaran-Fowdar／Sooraj Fowdar
出版日期：2013
卷期：9:1
頁次：頁73-83
主題關鍵詞：Facebook；Social media；Marketing；Organizations；Word-of-Mouth
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:64
With the explosive popularity of Facebook as a social media, there has not been much research that examines Facebook marketing and its implications for businesses. This paper represents an exploratory effort into this direction and analyzes existing Facebook marketing practices and tools, their benefits, and concerns associated with this type of social media marketing. Practical implications are suggested for organizations using Facebook as a social marketing tool and areas for future research are identified.
期刊論文
1.Acar, A. S.、Polonsky, M.(2007)。Online social networks and insights into marketing communications。Journal of Internet Commerce，6(4)，55-72。  new window
2.Bernhardt, J. M.、Mays, D.、Eroğlu, D.、Daniel, K. L.(2009)。New communication channels: changing the nature of customer engagement。Social Marketing Quarterly，15(Issue 1 Supplement)，7-15。  new window
3.Casteleyn, J.、Mottart, A.、Rutten, K.(2009)。How to use Facebook in your market research。International Journal of Market Research，51(4)，439-447。  new window
4.Croft, M.(2008)。Consumers in control。Marketing Week，31(14)，29-30。  new window
5.Doyle, S.(2007)。The role of social networks in marketing。Journal of Database Marketing & Customer Strategy Management，15(1)，60-64。  new window
6.Edelman, D. C.(2007)。From the periphery to the core: as online strategy becomes overall strategy, marketing organizations and agencies will never be the same。Journal of Advertising Research，47(2)，130-134。  new window
7.Fogel, J.、Nehmad, E.(2009)。Internet social network communities: risk taking, trust and privacy concerns。Computers in Human Behavior，25(1)，153-160。  new window
8.Gil-Or, O.(2010)。Building consumer demand by using viral marketing tactics within an online social network。Advances in Management，3(7)，7-14。  new window
9.Gil-Or, O.(2010)。The potential of Facebook in creating commercial value for service companies。Advances in Management，3(2)，20-25。  new window
10.Goldenberg, J.、Libai, B.、Muller, E.、Stremersch, S.(2010)。The evolving social network of marketing scholars。Marketing Science，29(3)，561-567。  new window
11.Janusz, T.(2009)。Marketing on social networks: twitter, myspace and facebook demystified。a publication of the independent computer consultants association，35(4)，16-17。  new window
12.Luke, K.(2009)。Marketing the new-fashioned way: connect with your target market through social networking sites。Journal of Financial Planning，18-19。  new window
13.Palmer, A.、Koenig-Lewis, N.(2009)。An experimental social network-based approach to direct marketing。Direct Marketing: An International Journal，3(3)，162-176。  new window
14.Schultz, D. E.(2010)。The past is (truly) past。Marketing Management，19(1)，10-11。  new window
15.Shankar, V.、Malthouse, E. C.(2007)。The growth of interactions and dialogs in interactive marketing。Journal of Interactive Marketing，21(2)，2-4。  new window
16.Sivadas, E.、Grewal, R.、Kellaris, J.(1998)。The internet as a micro marketing tool: targeting consumers through preferences revealed in music newsgroup usage。Journal of Business Research，41(3)，179-196。  new window
17.Mangold, W. Glynn、Faulds, David J.(2009)。Social media: The new hybrid element of the promotion mix。Business Horizons，52(4)，357-365。  new window
18.Trusov, Michael、Bucklin, Randolph E.、Pauwels, Koen(2009)。Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site。Journal of Marketing，73(5)，90-102。  new window
學位論文
1.Threatt, R. S.(2009)。Facebook and the Ideal Social Market Place: A Study of The Marketing Benefits of Social Media Practices(碩士論文)。University of Southern California, U.S.A.。  new window
圖書
1.Buss, A.、Strauss, N.(2009)。The online communities handbook: building your business and brand on the web。USA：New Riders。  new window
2.Eley, B.、Tilley, S.(2009)。Online Marketing Inside Out。Australia：SitePoint Pty L。  new window
3.Ryan, D.、Jones, C.(2009)。Understanding digital marketing: marketing strategies for engaging the digital generation。London and Philadelphia：Kogan Page。  new window
4.Shannon, R.、Stabeler, M.、Quigley, A.、Nixon, P.(2009)。Profiling and targeting opportunities in pervasive advertising。Nara, Japan：1st Workshop on Pervasive Advertising, Pervasive。  new window
5.Treadaway, Chris、Smith, Mari(2010)。Facebook marketing: an hour a day。Wiley Publishing。  new window
其他
1.Auffermann, K.(2010)。Achieving success with social media. Public Relations Tactics，http://www.prsa.org/Intelligence/Tactics/Articles/view/8702/1017/Achieving_success_with_social_media， 2011/02/09。  new window
2.Carlson, N.(2011)。Goldman to clients: Facebook has 600 million users，http://www.msnbc.msn.com/id/40929239/ns/technology_and_science-tech_and_gadgets/， 2011/02/09。  new window
3.Chiger, S.(2010)。Merchants face up to Facebook，http://multichannelmerchant.com/ecommerce/0701-merchants-use-facebook/， 2011/08/11。  new window
4.Duncan-Durst, L.(2009)。Facebook is the new AOL.，http://www.mpdailyfix.com/facebook-is-the-new-aol/， 2011/02/04。  new window
5.Ertell, K.(2010)。The key to driving retail success with social media: focus on Facebook，http://www.foreseeresults.com/research-white-papers/the-key-to-driving-retail-success-with-social-media.shtml.， 2011/02/09。  new window
6.Francisco, B.(2006)。Cracking the social network code，http://www.marketwatch.com/News/Story/Story.aspx?guid=%7BAA7046A8-9D8B-471B-852E-5B6C6100ED40%7D， 2011/08/10。  new window
7.Ireson, N.(2010)。Over 2 million cars to be sold on social networks this year，http://www.thecarconnection.com/marty-blog/1047906_over-2-million-cars-to-be-sold-on-social-networks-this-year/， 2011/02/10。  new window
8.Mize, S. R.(2009)。Social network benefits，http://ezinearticles.com/?Social-Network-Benefits&id=464645， 2011/02/10。  new window
9.Porterfield, A.(2010)。Most marketers not profiting from social media，http://www.socialmediaexaminer.com/?s=most+marketers+not+profiting， 2011/02/12。  new window
10.Techtree News Staff(2008)。Facebook: largest, fastest growing social network，http://www.techtree.com/India/News/Facebook_Largest_Fastest_Growing_Social_Network/551-92134-643.html， 2011/02/09。  new window
圖書論文
1.Yang, T.、Kim, D.、Dhalwani, V.(2008)。Social networking as a new trend in e-marketing。Research and Practical Issues of Enterprise Information Systems II。Boston：Springer。  new window
 
 
 
 
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