臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：以尖點劇變模型發展電子商務店配物流服務忠誠度之策略
書刊名：運輸學刊
作者：黃昱凱 引用關係
作者(外文)：Huang, Yu-kai
出版日期：2013
卷期：25:2
頁次：頁143-167
主題關鍵詞：物流服務品質；店配；忠誠度；尖點劇變模型；Logistics service quality；Retailing delivery；Loyalty；Cusp catastrophe model
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:21
  • 點閱點閱:63
電子商務可說是網際網路最重要的應用之一，而線上購物超商取貨則是臺灣與國外的電子商務物流最大不同的配送方式，因此探討消費者選擇店配物流商的行為便成為電子商務物流領域一個重要的課題。目前探討有關選擇行為之非線性現象仍是屬於相當具有挑戰性的研究課題，為了進一步探討消費者轉移行為的不連續變化特徵，本文以尖點劇變模型為工具來描述選擇行為的劇變結構，除進行尖點劇變模型參數校估外，並進一步蒐集實際資料說明選擇行為在行銷刺激下所呈現的不連續變化，並經由劇變模型展現的行為特徵討論消費者忠誠度的行銷策略。分析的結果顯示，當消費者有較高的移轉障礙時，其選擇行為會隨著服務品質的改變而產生不連續變化的劇變特徵。本文除了說明選擇行為的劇變特徵外，並進一步闡述劇變論在定性以及定量研究的應用。
Electronic commerce, also known as e-commerce, is one of the most important applications of internet, and convenience-store pickup is the most distinctive way of retailing delivery for e-commerce logistics in Taiwan compared to all other countries. Hence, research on the act of choosing logistic operators has become a very important issue. Currently, the nonlinear phenomenon in choice behavior is still a very challenging topic to be studied. To further discuss in terms of the discontinuous change of customers' metastatic behavior, we used the cusp catastrophe model as the tool to describe the catastrophic structure of the choice behavior. Besides examining parameters the of cusp catastrophe model, we also collected practical information which showed the discontinuous change with the stimulation of marketing. Moreover, we brought out the marketing strategy of customer loyalty caused by the behavior indicated by the cusp catastrophe model. The result showed that the choice behavior varies discontinuously through the change of service quality. Besides illustrating the catastrophic features of the choice behavior, this study also elaborated the application of catastrophe models to qualitative and quantitative research.
期刊論文
1.Feng, Y. X.、Zheng, B.、Tan, J. R.(2007)。Exploratory study of logistics service quality scale based on online shopping malls。Journal of Zhejiang University Science A，8(6)，926-931。  new window
2.Sethi, V.、King, R. C.(1998)。An Application of the Cusp Catastrophe Model to User Information Satisfaction。Information and Management，34，41-53。  new window
3.Smith, A.、Sparks, L.、Hart, S.、Tzokas, N.(2003)。Retail Loyalty Schemes: Results from a Consumer Dairy Study。Journal of Retailing and Consumer Services，10，100-119。  new window
4.林祥生、傅玉琳(20090300)。園區物流業的顧客關係管理對顧客忠誠度之影響。運輸計劃，38(1)，1-40。new window  延伸查詢new window
5.Balabanis, G.、Reynolds, N.、Simintiras, A.(2006)。Bases to E-store Loyalty: Perceived Switching Barriers and Satisfaction。Journal of Business Research，59(2)，214-224。  new window
6.Bienstock, C. C.、Royne, M. B.、Sherrell, D.、Stafford, T. F.(2008)。An Expanded Model of Logistics Service Quality: Incorporating Logistics Information Technology。International Journal of Production Economics，113(1)，205-222。  new window
7.Davis, B. R.(2006)。Logistics Services Driven Loyalty: An Exploratory Study。Journal of Business Research，27(2)，53-74。  new window
8.Emerson, C. J.、Grimm, C. M.(1996)。Logistics and Marketing Components of Customer Service: An Empirical Test of the Mentzer, Gomes and Krapfel Model。Logistics and Marketing of Customer Service，26(8)，29-42。  new window
9.Huang, Y. K.(2008)。The Study of Customer Segmentation Examined by Catastrophe Model。IFIP International Federation for Information Processing，286(1)，37-48。  new window
10.Kraft, F. B.、Granbois, D. H.、Summers, J. O.(1973)。Brand Evaluation and Brand Choice: A Longitudinal Study。Journal of Marketing Research，10(3)，235-241。  new window
11.Liu, C. T.、Guo, Y. M.、Hsieh, T. Y.(2010)。Measuring User Perceive Service Quality of Online Auction Sites。The Service Industries Journal，30(7)，1177-1197。  new window
12.Mentzer, J. T.、Roger, G.、Robert, E. K. J.(1989)。Physical Distribution Service: A Fundamental Marketing Concept。Journal of the Academy of Marketing Science，17(1)，53-62。  new window
13.Perreault, J. W.、Russ, F. A.(1974)。Physical Distribution Service: A Neglected Aspect of Marketing Management。MSU Business Topics，22(2)，27-45。  new window
14.Gil-Saura, Irene、Francés, David Servera、Contrí, Gloria Berenguer、Blasco, María Fuentes(2008)。Logistics Service Quality: A New Way to Loyalty。Industrial Management and Data Systems，108(5)，650-668。  new window
15.So, S. H.、Kim, J. J.、Cheong, K. J.、Cho, G.(2006)。Evaluating the Service Quality of Third-party Logistics Service Providers Using the Analytic Hierarchy Process。Journal of Information Systems and Technology Management，3(3)，261-270。  new window
16.Wang, F.、Head, M.(2007)。How Can the Web Help Build Customer Relationships? An Empirical Study on E-tailing。Information and Management，44(2)，115-129。  new window
17.Chen, C. F.、Chang, Y. Y.(2008)。Purchase Intentions-The Moderating Effects of Switching Costs。Journal of Air Transport Management，14(1)，40-42。  new window
18.Rense, L.、James, H.(2000)。Modeling Maher's Attribution Theory of Delusions As a Cusp Catastrophe。Nonlinear Dynamics, Psychology, and Life Science，4(3)，235-254。  new window
19.Dou, W.、Ghose, S.(2006)。A Dynamic Nonlinear Model of Online Retail Competition Using Cusp Catastrophe Theory。Journal of Business Research，59(7)，838-848。  new window
20.Mao, C. K.、Ding, C. G.、Lee, H. Y.(2010)。Post-SARS Tourist Arrival Recovery Patterns: An Analysis Based on a Catastrophe Theory。Tourism Management，31(6)，855-861。  new window
21.馮正民、黃昱凱(200612)。轉移成本與服務品質對線上購物店配取貨點選擇行為之影響。運輸計劃，35(4)，507-542。new window  延伸查詢new window
22.Chen, C. F.(2008)。Investigating Structural Relationships between Service Quality, Perceived Value, Satisfaction, and Behavioural Intentions for Air Passengers: Evidence from Taiwan。Transportation Research Part E: Logistics and Transportation Review，42(4)，709-717。  new window
23.Burnham, T. A.、Frels, J. K.、Mahajan, V.(2003)。Consumer switching costs: a typology, antecedents, and consequence。Journal of the Academy of Marketing Science，31(2)，109-126。  new window
24.Bienstock, C. C.、Mentzer, J. T.、Bird, M. M.(1997)。Measuring Physical Distribution Service Quality。Journal of the Academy of Marketing Science，25(1)，31-44。  new window
25.Oliver, R. L.(1999)。Whence consumer loyalty?。Journal of Marketing，63，33-44。  new window
26.Fornell, C.、Wemerfelt, B.(1987)。Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis。Journal of Marketing Research，24(4)，337-346。  new window
27.Mentzer, J. T.、Flint, D. J.、Hult, G. T. M.(2001)。Logistics Service Quality as a Segment-Customized Process。Journal of Marketing，65(4)，82-104。  new window
28.LaBarbera, Priscilla A.、Mazursky, David(198311)。A Longitudinal Assessment of Customer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process。Journal of Marketing Research，20(4)，393-404。  new window
29.Fay, C. J.(1994)。Royalties from loyalties。Journal of Business Strategy，15(2)，47-51。  new window
30.Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management，11(4-6)，509-514。  new window
31.Cronin, Joseph J. Jr.、Taylor, Steven A.(1994)。SERVPERF Versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality。The Journal of Marketing，58(1)，125-131。  new window
32.Kim, G.、Shin, B.、Lee, H. G.(2006)。A Study of Factors that Affect User Intentions toward Email Service Switching。Information and Management，43(7)，884-893。  new window
33.Fararo, Thomas J.(1978)。An Introduction to Catastrophe。Behavior Science，28(3)，291-317。  new window
34.Chidley, J.、Lewis, P.、Walker, P.(1978)。The Cusp Catastrophe as a Market Planning Aid。Behavioral Science，23(4)，351-354。  new window
35.Jones, M. A.、Mothersbaugh, D. L.、Beatty, S. E.(2000)。Switching barriers and repurchase intentions in services。Journal of Retailing，76(2)，259-274。  new window
36.Oliva, Terence A.、Oliver, Richard L.、MacMillan, Ian C.(1992)。A catastrophe model for developing service satisfaction strategies。Journal of Marketing，56(3)，83-95。  new window
37.Bloemer, J. M. M.、Kasper, H. D. P.(19950700)。The complex relationship between consumer satisfaction and brand loyalty。Journal of Economic Psychology，16(2)，311-329。  new window
38.Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing，18(4)，36-44。  new window
39.馮正民、黃昱凱(20051200)。劇變理論與應用。物理，27(6)，803-807。  延伸查詢new window
40.胡凱傑、任維廉(20080600)。以企業對企業觀點探討貨運業關係績效與服務品質對顧客滿意度與忠誠度之影響。運輸學刊，20(2)，201-228。new window  延伸查詢new window
41.Schvaneveldt, Shane J.、Enkawa, Takao、Miyakawa, Masami(1991)。Consumer evaluation perspectives of service quality: evaluation factors and two-way model of quality。Total Quality Management，2(2)，149-161。  new window
42.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing，49(4)，41-50。  new window
43.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。  new window
會議論文
1.丁學勤、林素吟(2001)。品質屬性和顧客滿意度間的不對稱和非線性關係之研究。雲林：國立雲林科技大學。  延伸查詢new window
學位論文
1.陳秀珠(2003)。醫療服務品質與病患滿意度非線性關係的探討與應用(博士論文)。國立臺灣大學。new window  延伸查詢new window
2.謝依倫(2008)。有機棉花製成商品之消費者行為分析(碩士論文)。中國文化大學。  延伸查詢new window
3.吳昆家(2004)。產品感性意象的品質模型初探--以手機為例(碩士論文)。國立交通大學。  延伸查詢new window
圖書
1.財團法人資訊工業策進會(2010)。中華民國2010電子商務年鑑。  延伸查詢new window
2.Saunders, P. T.(1980)。An Introduction to Catastrophe Theory。Cambridge University Press。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關書籍
 
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：1102（臺灣：1091，外國：11） ／ 本年度總使用人次：1827278 ／ 訪客人次（自102年09月）：67631982
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上