| 期刊論文1. | Klapp, O.(1949)。Worship in America。American Sociological Review,14(1),57 -63。 | 2. | Smith, Garry(197301)。The Sport Hero : An Endangered Species。Quest,19(1),59-70。 | 3. | Burton, R.、Farelly, F.、Quester, P.(2001)。Exploring the Curious Demand for Athletes with Controversial Images: A Review of Anti-Hero Product Endorsement Advertising。International Journal of Sports Marketing & Sponsorship,2(4),315-330。 | 4. | Strudler, K.(2006)。Media Sports Stars and Adolescents: A Statistical Analysis of Mediated Sports Stars Based on Self-concept Congruity。The Sport Journal,9(3)。 | 5. | Balswick, J.、Ingoldsby, B.(1982)。Heroes and Heroines among American Adolescents。Sex Roles,8(3),243-249。 | 6. | Hsia, T. A.(1963)。Heroes and Hero-Worship in Chinese Communist Fiction。China Quarterly,13,113-138。 | 會議論文1. | Cuthbert, F. A.(2005)。Community Journalism: Hope for a Society Without Heroes。Proceedings of the Media Ecology Association Volume 6, Sixth Annual Convention,Fordham University (會議日期: June 22-26, 2005)。 | 學位論文1. | Shuart, J. A.(2002)。The Athlete as Hero and Celebrity Endorser(碩士論文)。University of Connecticut。 | 圖書1. | Lin, Xin Hua(2011)。Chinese Semiotics: Socio-semiotics。Shang Hai:Oriental Publication Center。 | 2. | Carlyle, T.(1840)。On Heroes, Hero-Worship, and the Heroic in History。London:Oxford。 | 3. | Rollin, R.(1983)。The Lone Ranger and Lenny Sputnik: The Hero as Popular Culture。The Hero in Transition。Bowling Green:BGU Popular Press。 | 4. | Gerzon, M. A.(1982)。Choice of Heroes: The Changing faces of American manhood。Boston:Houghton Mifflin。 | 5. | Strate, L.(1994)。Heroes: A Communication Perspective。American Heroes in a Media Age。Cresskill, NJ:Hampton Press。 | 6. | Harris, J. C.(1994)。Athletes and the American hero dilemma。Champaign, IL:Human Kinetics。 | 7. | Campbell, Joseph(1968)。The Hero with a Thousand Faces。Princeton University Press。 | |