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題名：小型套裝軟體公司成長陷阱--健保申報軟體公司成長動態之研究
書刊名：資訊管理學報
作者：汪維揚 引用關係／葉明宗
作者(外文)：Wang, Wei-yang／Yeh, Ming-tsung
出版日期：2013
卷期：20:3
頁次：頁281-313
主題關鍵詞：軟體公司；健保申報軟體；成長；系統動力學；Software firm；Medical software；Growth；System dynamics
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:2
  • 點閱點閱:45
軟體公司的經營充滿動態與不確定。而小型套裝軟體公司所面臨的市場、競爭與資源等條件，使公司的經營與成長更具挑戰性。相對於小型套裝軟體公司在社會與經濟上所扮演的重要角色，我們對其成長與經營挑戰的了解卻十分有限。本研究的目的即在探討小型套裝軟體公司經營的核心問題，及其成長的特性，並進一步分析管理者的決策如何導致公司之間成長行為的差異。我們以系統動力學（system dynamics）及多個案的方式，探討台灣健保申報軟體公司的成長問題。本研究建立了一個以多個案為基礎的系統動力學模型，包括市場、競爭、顧客、服務、財務、銷售與研發等主要的互動範圍。模型發現並解釋了小型套裝軟體公司為何必須經歷長短期相反的成長動態、揭露成長過程中公司可能遭遇到的陷阱，以及成長政策的差異如何導致不同的成長的結果。最後，本研究針對小型套裝軟體公司提出動態經營架構與政策設計建議，以協助管理者理解及管理公司的成長行為，並且進一步討論本研究在成長理論發展上的意義。
Recent years have witnessed the rapid development of software industry. However, research about the complex survival and growth process that are challenging managers is still limited. Despite the substantial interest and massive empirical research, growth studies have been dominated by analysis of variance using cross-sectional measures to explain differences in growth across firms. This study empirically demonstrates that software firms in a niche market with a relatively short-life cycle may commonly experience performance deficit after a period of growth. In this paper, a system dynamics model is built to capture the essential interactions across industry- and firm-levels. Based on the quantitative simulation model, it shows that whether a software firm can survive or grow may be a far more complex process than simply a matter of variables such as size, age, entrepreneurship, etc. The systemic interactions among firms and the overall market, the essence of vicious and virtuous feedback relationships in managing R&D activities, and the dynamic alignment of short-term and long-term profitability are more important and challenging. Managers should pay attentions to the dynamic alignment of trade-offs and risks that different growth strategies may generate.
期刊論文
1.汪維揚、曾雅彩、孫培真(20070100)。軟體公司單發式成長動態現象之研究。資訊管理學報，14(1)，175-207。new window  延伸查詢new window
2.Agarwal, R.、Gort, M.(2002)。Firm and product life cycle and firm survival。American Economic Review，92(2)，184-190。  new window
3.Cooney, T.M.(2009)。Entrepreneurial teams comparing high-growth software firms through structure and strategy。Management Research News，32(6)，580-591。  new window
4.Forrester, J. W.(2007)。System dynamics--a personal view of the first fifty years。System Dynamics Review，23(2/3)，345-358。  new window
5.Fudenberg, D.、Tirole, J.(2000)。Customer poaching and brand switching。The RAND Journal of Economics，31(4)，634-657。  new window
6.Gary, M. S.、Kune, M. K.、Morecrorft, J. W.、Rockart, S. F.(2008)。System dynamics and strategy。System Dynamics Review，24(4)，407-429。  new window
7.Ghemawat, P.、Cassiman, B.(2007)。Introduction to the special issue on strategic dynamics。Management Science，53(4)，529。  new window
8.Hatonen, J.(2010)。Outsourcing and licensing strategies in small software firms:evolution of strategies and implications for firm growth, internationalization and innovation。Technology Analysis & Strategic Management，22(5)，609-630。  new window
9.Hilmola,O.、Helo, P.、Ojala, L.(2003)。The value of product development lead time in software startup。System Dynamics Review，19(1)，75-82。  new window
10.Homer, J.(1983)。Partial-model testing as a validation tool for system dynamics。System Dynamics Review，28(3)，281-294。  new window
11.Li, S.、Shang, J.、Slaughter, S. A.(2010)。Why do software firms fail? Capabilities,competitive actions, and firm survival in the software industry from 1995 to 2007。Information Systems Research，21(3)，631-654。  new window
12.Lin, C. Y.、Abdel-Hamid, T.、Sherif, J. S.(1997)。Software engineering process simulation model (SEPS)。Journal of Systems and Software，38(3)，263-277。  new window
13.Mukherji, A.、Desai, A.、Francis, J.(1999)。Reclaiming the environmentorganization fit: matching turnaround strategies to environmental exigencies。Journal of Business Strategies，16(1)，27-47。  new window
14.Oliver, R.、Sterman, J.D.、Giese, M.(2003)。Limits to growth in the new economy:exploring the "get big fast" strategy in e-commerce。System Dynamics Review，19，83-117。  new window
15.Rahmandad, H.、Weiss, D. M.(2009)。Dynamics of current software development。System Dynamics Review，25(3)，224-249。  new window
16.Rahmandad, Hazhir(2012)。Impact of growth opportunities and competition on firm-level capability development trade-offs。Organization Science，23(1)，138-154。  new window
17.Repenning, N.(2001)。Understanding firefighting in new product development。Journal o f Product Innovation Management，18，265-300。  new window
18.Sterman, J. D.、Henderson, R.、Beinhocker, E. D.、Newman, L. I.(2007)。Getting big too fast: strategic dynamics with increasing returns and bounded rationality。Management Science，53(4)，683-696。  new window
19.Taylor, T.、Ford, D. N.(2006)。Tipping point failure and robustness in single development projects。System Dynamics Review，22(1)，51-71。  new window
20.Morrow, J. L. Jr.、Johnson, R. A.、Busenitz, L. W.(2004)。The Effects of Cost and Asset Retrenchment on Firm Performance: The Overlooked Role of a Firm’s Competitive Environment。Journal of Management，30(2)，189-208。  new window
21.Cockburn, Iain M.、Henderson, Rebecca M.、Stern, Scott(2000)。Untangling the origins of competitive advantage。Strategic Management Journal，21(10/11)，1123-1145。  new window
22.Ethiraj, Sendil K.、Kale, Prashant、Krishhan, M. S.、Singh, Jitendra V.(2005)。Where do Capabilities Come from and How do they Matter? A Study in the Software Industry。Strategic Management Journal，26(1)，25-45。  new window
23.Porter, M. E.(1991)。Towards a dynamic theory of strategy。Strategic Management Journal，12(2/3)，95-117。  new window
24.Forrester, J. W.(1985)。The Model Versus a Modeling Process。System Dynamics Review，1(1)，133-134。  new window
25.Forrester, Jay W.(1994)。System Dynamics, Systems Thinking, and Soft OR。System Dynamics Review，10(2/3)，245-256。  new window
26.Sterman, J. D.(1994)。Learning in and complex systems。System Dynamics Review，10(2/3)，291-330。  new window
27.Sterman, J. D.(2002)。All Models Are Wrong: Reflections on Becoming a Systems Scientist。System Dynamics Review，18(4)，501-531。  new window
28.Repenning, N. P.(2000)。A Dynamic Model of Resource Allocation in Multi-project Research and Development Systems。System Dynamics Review，16(3)，173-212。  new window
29.Paich, M.、Sterman, J. D.(1993)。Boom, Bust, and Failures to Learn in Experimental Market。Management Science，39，1439-1458。  new window
30.Bernroider, E.(2002)。Factors in SWOT Analysis Applied to Micro, Small-to-medium, and Large Software Enterprises: An Austrian Study。European Management Journal，20(5)，562-573。  new window
31.Nambisan, S.(2002)。Software Firm Evolution and Innovation-orientation。Journal of Engineering and Technology Management，19，141-165。  new window
32.Giarratana, M. S.(2004)。The Birth of a New Industry: Entry by Start-ups and Drivers of Firm Growth: The Case of Encryption Software。Research Policy，33，787-806。  new window
33.Bass, F. M.。A New Production Growth Model for Consumer Durables。Management Sciences，15(5)，215-241。  new window
34.Mahajan, V.、Muller, E.、Srivastava, R. K.(1990)。Determination of Adopter Categories of Using Innovation Diffusion Models。Journal of Marketing Research，27(1)，37-50。  new window
35.Park, G. G.、Van Alstyne, M. W.。Two-sided Network Effects: A Theory of Information Product Design。Management Science，51(10)，1494-1504。  new window
36.Martinez, E.、Polo, Y.(1996)。Adopter Categories in the Acceptance Process for Consumer Durables。Journal of Product & Brand Management，5(3)，34-47。  new window
37.Mellahi, K.、Wilkinson, A.(2004)。Organizational Failure: A Critique of Recent Research and a Proposed Integrative Framework。International Journal of Management Reviews，5(1)，21-41。  new window
圖書
1.Hoch, D. J.、Roeding, C. R.、Purkert, G.、Lindner, S. K.、Muller, R.(2000)。數位式競笋。台北：天下遠見出版股份有限公司。  延伸查詢new window
2.Abdel-Hamid, T.、Madnick, S. E.(1989)。Lessons learned from modeling the dynamics of software development。  new window
3.Forrester, J. W.、Senge, P. M.(1980)。Test for building confidence in system dynamics models。NY：Publishing。  new window
4.Madachy, R.(2008)。Software Process Dynamics。Wiley, NJ。  new window
5.Weinberg, G. M.(1994)。Quality Software Management: Systems Thinking。Dorset House, NY。  new window
6.Abdel-Hamid, T.、Madnick, S. E.(1991)。Software Project Dynamics an Integration Approach。Upper Saddle River, NJ：Prentice-Hall。  new window
7.Glaser, B. G.、Strauss, A. L.(1967)。Grounded Theory。New York：Aldine。  new window
8.Forrester, J. W.(1961)。Industrial dynamics。Productivity Press。  new window
9.Sterman, John D.(2000)。Business Dynamics: Systems Thinking and Modeling for a Complex World。Irwin McGraw-Hill。  new window
10.Thompson, James D.(1967)。Organizations in Action: Social Science Bases of Administrative Theory。New York：McGraw-Hill。  new window
11.Simon, Herbert A.(1996)。The Sciences of the Artificial。MIT Press。  new window
12.Forrester, J. W.(1968)。Principles of Systems。MIT Press。  new window
13.Lincoln, Yvonna S.、Guba, Egon G.(1985)。Naturalistic Inquiry。Sage。  new window
14.Senge, Peter、郭進隆、齊若蘭(1990)。第五項修練：學習型組織的藝術與實務。台北：天下文化。  延伸查詢new window
15.Yin, Robert K.(1994)。Case study research: Design and methods。Sage Publications。  new window
其他
1.Vensim(2003)。The Ventana Simulation Environment，Ventana Systems。  new window
 
 
 
 
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