It's quite noticeable that Balinese people clothe themselves in 'traditional clothing' most of the time and nearly all over the places around the island. This fieldwork report was first drafted after my second field study in Bali from January to June of 2009. The material used in this article was basically collected from the capital city, Denpasar, and partly collected from the busy textile and clothing market in eastern Bali, Pasar Klungkung. In the capitalistic world, the meaning of clothing has been changed. One of them is that by encouraging the growth of fashion, a consumption system of high-velocity turnover and endless, ever-changing variation, capitalist entrepreneurs vastly inflated dress and adornment as a domain for expression through cloth (Schneider and Weiner 1989:4). We see researchers tend to differentiate the 'clothing culture' and 'fashionable clothing'. The former refers to traditional clothing, which is generally characterized by its continuity with the past. (Entwistle 2000:44-45) However, this is problematic to me because the Balinese traditional clothing, pakaian adat, definitely contains the characteristics of fashion. During my fieldwork in Bali, I witnessed that Balinese designers worked out lots of custom-made pakaian adat and had models wear and show them on stages or catwalks; the modes of pakaian adat got renewed costantly on the media and market; the younger generation had their eyes on some stylish boys and girls clad in the most stylish pakaian adat on every important occasion. Therefore I assert that pakaian adat, generally is translated into 'traditional clothing' in Bali, has been gone through a similar process which was quoted above and has been formed a fashion-type system of consumption. Now, why pakaian adat of Bali? This is the core question and the main discussion of this article. I'm trying to stress that the consumption of pakaian adat for Balinese is more than consumption of the clothing itself, but the 'fashion symbol' as well. According to the collected material from my field study and my personal experiences of participating special Balinese occasions, I present three reasons about the formation of the 'fashion symbol' in pakaian adat consumption in Balinese society. Firstly, it has been formed through the frequent religious rituals of Balinese people. Due to the dense religious holidays of Bali's Hinduism, Balinese people have to wear pakaian adat constantly; whereas other societies or cultures use their traditional clothing as simply a tool of representing ethnic identity or just a changeless cultural feature. Secondly, the government has been setting up platforms to massively collect and deliver the fashion symbol of pakaian adat, for example, the annual Bali Art Festival has been held since 1978, which is also the biggest traditional clothing/textile competition and exhibtion stage supplied by the government over a long period of time. Thirdly, the mass media have been effectively promoting the public discussions about pakaian adat as something fashionable, and the widely used terms from the media such as 'modern', 'retro'...etc, have been indicating the 'symbol of fashion', which meant clearly that their people should show their own personal style and mode and to be trendy through wearing creatively designed pakaian adat. Thus, I came to the conclusion: pakaian adat in Bali has gained the qualification of being 'fashion'.