study aimed to investigate school marketing strategy, school brand image and school safisfaction of elementary schools' parental perception in Changhua County. Instrument employed in the study were questionnaires. The participants were 516 parents of the 100 academic year public elementary schools in Changhua County. The method of analysis used were SPSS 12.0 including descriptive statistic, ANOVA, Pearson product-moment correlation and Stepwise multiple regression. The results were as follow:1. School marketing strategies were well and place strategy was revealed significantly.2. School brand image, especially experiental brand image, was the highest.3. School satisfaction, particularly teaching quality, was shown significantly.4. Significant differences of school marketing strategy was shown due to parents' identity, level of education and school district. Significant differences of school brand image and school satisfaction were revealed due to level of education and school district.5. Moderate to high positive correlation existed between school marketing strategy, school brand image and school satisfaction.6. Dimensions of school marketing strategy and school brand image could influence parents' school satisfaction , particularly experiental brand image.