本硏究爲了解ECFA對台灣經濟的影響並以印刷業爲主要硏究對象，以層級分析法分析各個要素 之間的權重，藉此得知台灣印刷產業發展中「行銷策略」、「生產策略」以及「硏發策略」的權重比。 本硏究發現行銷策略權重爲最大，比重爲0.527 ;其次爲硏發策略佔了0.368 ;最後爲生產策略佔了0.105。全體受訪者在因子層整體權重分析，在「行銷策略」變項當中，以價格決策最重要，權重爲0.698 ； 而「生產策略」變項當中，以降低原物料成本爲最高，此要素最重要，權重爲0.682 ；在「硏發策略」變 項當中，創新印刷品要素最爲重要，權數爲0.625，全體受訪者基本變項層C.R.< 0.1，因此通過一致性 檢定，代表著分析結果是具有可靠性。

This study is to understand the impact of ECFA on Taiwan's economy and the printing industry is used as the main target of analysis. Analytic Hierarchy Process (AHP) analysis weights between the various elements to know the impact to the printing industry in Taiwan. "Marketing strategy", "production strategies" and " research strategy" are three weight ratios. This study found marketing strategies weight, with gravity of 0.527. Second, research strategy accounted for 0.368 and finally, production strategies accounted for 0.105. I in the overall rights of the factor layer re-analysis, of the "marketing strategy" change items, the pricing decision is the most important, with the weight of 0.698; while in "production strategy" change items,to reduce the cost of raw materials is the highest, with weight of 0.682; In the research &Developuet strategy variables of the highest is innovation prints, with weights of 0.625, All respondents basic variable item level is C.R. <0.1, representing that the results of the analysis is with consistency and with reliability.