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題名：創業者如何掌握創業機會？
書刊名：產業與管理論壇
作者：蘇惟宏／于卓民 引用關係
作者(外文)：Su, Wei-hung／Yu, Joseph Chwo-ming
出版日期：2013
卷期：15:3
頁次：頁4+6-26
主題關鍵詞：不確定性因素；創業機會；價值主張；獲利核心；Uncertainties；Entrepreneurial opportunities；Value propositions；Profitability cores
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:18
本研究以4 個新創事業的深度個案訪談，探究創業者如何掌握創業機會。本研究發現，創業者在資源有限的初始條件下，在掌握創業機會方面有兩大關鍵因素：第一，創業者要能夠提出具有強烈吸引目標客層的價值主張；第二，要能掌握相應的能力與資源，將該價值主張轉化為可以實踐與落實的獲利核心。因此，創業者對於創業機會，是掌握從外部不確定性因素（包括環境、技術及競爭者）所觸發，因而浮現具有實質可以取利的創業機會。換言之，創業者在面對多變的環境，必須敏於觀察時勢的變化，精準選擇具有利基的市場區隔；對於技術的發展與趨勢，必須有不隨波逐流的勇氣，且能不斷深化本身的能力；在面對競爭者方面，要能夠深切瞭解產業的競爭態勢，集中能力與資源築起進入障礙。亦即，創業者之所以能夠成功掌握創業機會在於提出能夠打造具利基市場定位之「價值主張」與能夠具體落實之「獲利核心」。
Analyzing four start-ups along with in depth case studies, we examine how entrepreneurs seize emerging entrepreneurial opportunities. Due to limited resources initially, entrepreneurs tend to focus on two things to seize these opportunities: firstly, proposing value propositions to the targeted customers or niche segments; secondly, deploying capabilities and resources to transform value propositions into profitability cores that entice customers to pay for value and get profit back. New ventures must cautiously watch and select opportunities and seize them generated from uncertainties, including environments, technologies, and competitors. Therefore, entrepreneurs should be sensitive to business trends and precisely choose the niche markets when they confront fast changing environments. Also, facing technological developments, they should continuously build up their own capabilities and escape from being followers and try to move forwardly for creating entry barriers to fend off competitors. The paper concludes that entrepreneurs have to integrate value propositions and profitability cores for seizing entrepreneurial opportunities successfully.
期刊論文
1.Dill, W. R.(1958)。Environment as an Influence on Managerial Astronomy。Administrative Science Quarterly，2(4)，409-443。  new window
2.Holcombe, R. G.(2003)。The origins of entrepreneurial opportunities。The Review of Austrian Economics，16(1)，25-43。  new window
3.Krackhardt, D.(1995)。Entrepreneurial opportunities in an entrepreneurial firm: A structural approach。Entrepreneurship: Theory & Practice，19(3)，53-69。  new window
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5.McEvily, B.、Zaheer, A.(1999)。Bridging ties: A source of firm heterogeneity in competitive capability。Strategic Management Journal，20(12)，1133-1156。  new window
6.Hoang, H.、Antoncic, Bostjan(2003)。Network-based Research in Entrepreneurship: A Critical Review。Journal of Business Venturing，18(2)，165-187。  new window
7.Shane, S. A.(2000)。Prior knowledge and the discovery of entrepreneurship opportunities。Organization Science，11(4)，448-469。  new window
8.Porter, M. E.(2001)。Strategy and the Internet。Harvard Business Review，79(3)，63-78。  new window
9.Baum, J. T.、Calabrese, T.、Silverman, B. S.(2000)。Don't go it alone: alliance network composition and startups' performance in Canadian biotechnology。Strategic Management Journal，21(3)，267-294。  new window
10.Ardichvili, Alexander、Cardozo, Richard、Ray, Sourav(2003)。A theory of entrepreneurial opportunity identification and development。Journal of Business Venturing，18(1)，105-123。  new window
11.Lorenzoni, Gianni、Lipparini, Andrea(1999)。The Leveraging of Interfirm Relationships as A Distinctive Organizational Capability: A Longitudinal Study。Strategic Management Journal，20(4)，317-338。  new window
12.Shane, Scott A.、Venkataraman, Sankaran(2000)。The promise of entrepreneurship as a field of research。Academy of Management Review，25(1)，217-226。  new window
13.Eisenhardt, Kathleen M.、Graebner, Melissa E.(2007)。Theory building from cases: Opportunities and challenges。Academy of Management Journal，50(1)，25-32。  new window
14.Johnson, Mark W.、Christensen, Clayton M.、Kagermann, Henning(2008)。Reinventing your business model。Harvard Business Review，86(12)，57-68。  new window
15.Granovetter, Mark S.(1973)。The Strength of Weak Ties。American Journal of Sociology，78(6)，1360-1380。  new window
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17.Hayek, Friedrich A.(1945)。The use of knowledge in society。The American Economic Review，35(4)，519-530。  new window
18.Eisenhardt, Kathleen M.(1989)。Building Theories from Case Study Research。Academy of Management Review，14(4)，532-550。  new window
圖書
1.Casson, M.(2003)。The entrepreneur: An economic theory。Edward Elgar。  new window
2.Johnson, Mark W.(2010)。Seizing the white space: Business model innovation for growth and renewal。Boston, MA：Harvard Business School Press。  new window
3.Lipparini, A.、Lorenzoni, G.(1993)。Organizational architecture, inter-firm relationships and entrepreneurial profile: Findings from a set of SMEs。Frontiers of entrepreneurship research。Wellesley, MA：Center for Entrepreneurial Studies。  new window
4.Sarasvathy, S.、Dew, N.、Velamuri, S.、Venkataraman, S.(2010)。Three views of entrepreneurial opportunity。Handbook of entrepreneurship research。New York, NY：Springer Science+Business Media, LLC。  new window
5.Schroeder, R. G.、Buckman, J.、Cardozo, R. N.(1996)。New value creation: The next development in quality management。Minneapolis, MN：University of Minnesota, Carlson School of Management。  new window
6.Schumpeter, J.、Opie, R.(1962)。The theory of economic development: An inquiry into profits, capital, credit, interest, and the business cycle。New York, NY：Oxford University Press。  new window
7.Knight, Frank H.(1921)。Risk, uncertainty, and profit。Chicago, IL：University of Chicago Press。  new window
8.Kirzner, Israel M.(1973)。Competition and Entrepreneurship。Chicago, Illinois：University of Chicago Press。  new window
9.Leonard-Barton, D.、Dorothy, L.(1995)。Wellsprings of knowledge: Building and sustaining the sources of innovation。Boston, Massachusetts：Harvard Business School Press。  new window
10.Penrose, Edith T.(1995)。The Theory of the Growth of the Firm。Oxford University Press。  new window
11.Thompson, James D.(1967)。Organizations in Action: Social Science Bases of Administrative Theory。New York：McGraw-Hill。  new window
12.Hamel, G.(2000)。Leading the Revolution。Harvard Business School Press。  new window
13.Yin, Robert Kuo-Zuir(2009)。Case Study Research: Design and Methods。Sage Publications。  new window
14.Osterwalder, Alexander、Pigneur, Yves、Smith, Alan、Clark, Tim(2010)。Business model generation: A handbook for visionaries, game changers, and challengers。John Wiley & Sons。  new window
圖書論文
1.Baum, Joel A. C.(1996)。Organizational Ecology。Handbook of Organization Studies。London：Sage。  new window
2.Stinchcombe, Arthur L.(1965)。Social Structure and Organizations。Handbook of Organizations。Chicago, IL：Rand McNally。  new window
3.Venkataraman, S.(1997)。The distinctive domain of entrepreneurship research: An editor's perspective。Advances in Entrepreneurship, Firm Emergence, and Growth。Greenwich, CT：JAI Press。  new window
 
 
 
 
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