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題名:線上打卡之使用者接受:搜尋、經驗與保證服務間的比較
書刊名:觀光與休閒管理期刊
作者:謝佩玲許美蘭李姿穎
出版日期:2013
卷期:1:1
頁次:頁24-32
主題關鍵詞:科技接受模式搜尋服務經驗服務保證服務Technology acceptance modelSearch serviceExperience serviceCredit service
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:33
  • 點閱點閱:2
行動地標服務的崛起,致使企業紛紛於自身的服務中納入Facebook打卡,也帶動 相關消費者研究之迫切需求。本研究以科技接受模式為基礎,納入「自我呈現」、「同儕 影響」和「自利」等認知心理屬性,探討Facebook打卡服務使用者之行為模式。同時, 針對服務的無形性將樣本切割為接受搜尋、經驗與保證三類型服務的消費者,分別發放 問卷。在透過實體及網路問卷回收750份有效問卷後,針對三類型的樣本,進行模型的 比較。本研究據此發展管理意涵,提出研究限制與進一步研究的建議。
Mobile landmark services rising, the firms strive to integrate Facebook check-in service in their services, which stresses the urgency of the relative consumer research. Based on the Technology Acceptance Model (TAM), this study further initiates self-presence, peer-influence, and self-interest on users’ acceptance model. Data through online and offline survey is used to statistical analysis, model comparison among three samples from subjects receiving search, experience or credit services. Furthermore, the study addresses limitation, management implication, and future researches.
期刊論文
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13.Chen, C. W.、Huang, E.(2007)。A Study of Predicting Taxpayers' Acceptance of E-Taxation。WSEAS Transactions on Information Science and Applications,3(4),1790-0832。  new window
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15.Hawkins, R. P.、Han, J. Y.、Pingree, S.、Shaw, B. R.、Baker, T. B.、Roberts, L. J.(2010)。Interactivity and presence of three eHealth interventions。Computers in Human Behaviors,26(5),1081-1088。  new window
16.Lu, Y.、Zhou, T.、Wang, B.(2009)。Exploring Chinese users' acceptance of instant using the theory of planned behavior, the technology acceptance model, and the flow theory。Computer in Human Behavior,25(1),29-39。  new window
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19.Wixom, B. H.、Todd, P. A.(2005)。A Theoretical Integration of User Satisfaction and Technology Acceptance。Information Systems Research,16(1),85-102。  new window
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22.Hausman, A. V.、Siekpe, J. S.(2009)。The Effect of Web Interface Features on Consumer Online Purchase Intentions。Journal of Business Research,62(1),5-13。  new window
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25.Venkatesh, Viswanath(2000)。Determinants of perceived ease of use: Integrating control, intrinsic motivation, and emotion into the technology acceptance model。Information Systems Research,11(4),342-365。  new window
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會議論文
1.戚栩僊、曾鈺涓、江亦瑄、黃光玉、駱麗真(2011)。行動平台訊息設計原則--一個歸納分析框架的構思與發展。廣告暨公共關係國際學術與實務研討會,1-19。  延伸查詢new window
學位論文
1.辛莉萍(2010)。以網路社群使用者的知覺價值探討持續使用行為意向:以Facebook為例(碩士論文)。中華大學。  延伸查詢new window
2.吳鬆亮(2005)。國小教師使用教學網站行為意圖影響因素之探究(碩士論文)。樹德科技大學。  延伸查詢new window
3.石婉婷(2012)。Facebook打卡與自我表現--從所在地意識出發(碩士論文)。政治大學。  延伸查詢new window
4.林欣笛(2011)。我國證券交易法內線交易除罪化之研究(碩士論文)。國立中央大學。  延伸查詢new window
5.洪靜蓉(2009)。行動廣告內容與發送形式對行動廣告態度及行為意圖之影響(碩士論文)。樹德科技大學。  延伸查詢new window
6.傅馨巧(2005)。電子郵件行銷之研究:人們為什麼閱讀及轉信(碩士論文)。國立臺灣科技大學。  延伸查詢new window
圖書
1.Ajzen, Icek、Fishbein, Martin(1980)。Understanding Attitudes and Predicting Social Behavior。Prentice-Hall, Inc.。  new window
2.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
圖書論文
1.Moore, G. C.、Benbasat, I.(1996)。Integrating diffusion of innovations and theory of reasoned action models to predict utilization of information technology by end-users。Diffusion and Adoption of Information Technology。London:Chpman & Hall。  new window
2.Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。  new window
 
 
 
 
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