:::

詳目顯示

回上一頁
題名:從顧客知覺角度探討企業聲譽對顧客保留之影響
書刊名:醒吾學報
作者:林素綉梅玉驊
作者(外文):Lin, Su-hsiuMei, Yu-hwa
出版日期:2013
卷期:47
頁次:頁95-112
主題關鍵詞:企業聲譽關係利益顧客滿意顧客忠誠顧客保留Corporate reputationRelational benefitSatisfactionLoyaltyCustomer retention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:6
  • 點閱點閱:32
期刊論文
1.崔豔武、蘇秦、李釗(2006)。電子商務環境下顧客的關係利益實證研究。南開管理評論,9(4),96-103。  延伸查詢new window
2.嚴秀茹、陳家祥、呂佩廷、許翠谷(20050100)。服務e化對關係行銷成效之影響--以網路自助服務科技為例。資訊管理學報,12,1-28。new window  延伸查詢new window
3.Alloza, Angel(2008)。Brand engagement and brand experience at BBVA, the transformation of a 150 years old company。Corporate Reputation Review,11,371-379。  new window
4.Ball, D.、Coelho, P. S.、Vilares, M. J.(2006)。Service Personalization and Loyalty。Journal of Services Marketing,20(6),391-403。  new window
5.Bontis, N.、Booker, L. D.(2007)。The mediating effect of organizational reputation on customer loyalty and in the banking industry。Management Decision,45,1426-1445。  new window
6.Caruana, A.、Ewing, M. T.(2010)。How corporate reputation, quality, and value influence online loyalty。Journal of Business Research,63(9/10),1103-1110。  new window
7.Chang, Yu-Hern、Chen, Fang-Yuan(2007)。Relational benefits, switching barriers and loyalty: A study of airline customer in Taiwan。Journal of Air Transport Management,13(1),104-109。  new window
8.Dowling, G. R.(2004)。Corporate reputations: should you complete on yours?。California Management Review,46(3),19-36。  new window
9.Graham, M. E.、Bansal, P.(2007)。Consumers' Willingness to pay for corporate reputation: The Context of Airline Companies。Corporate Reputation Review,10(3),189-200。  new window
10.Harrison-Walker, L. J.(2001)。The measurement of workd-of-mouth communication and an investigation of service quality and customer commitment as potential antecedents。Journal of Service Research,5,23-47。  new window
11.Helm, Sabrina(2007)。The role of corporate reputation in determining investor satisfaction and loyalty。Corporate Reputation Review,10(1),22-37。  new window
12.Helm, S.、Garnefeld, I.、Tolsdorf, J.(2009)。Perceived corporate repitation and consumer satisfaction - An experimental exploration of causal relationships。Australasian Marketing Journal,17(2),69-74。  new window
13.Herbig, P.、Milewicz, J.(1993)。The relationship of reputation and credibility to brand success。Journal of Consumer Marketing,14,5-10。  new window
14.Jones, M. A.、Mothersbaugh, D. L.、Beatty, S. E.(2000)。Swithching barriers and repurchase intentions in services。Journal of Retailing,76(2),259-274。  new window
15.Kim, J. B.、Choi, C. J.(2003)。Reputation and product tampering in service industries。The Service Industries Journal,23(4),3-11。  new window
16.Liang, C. J.、Wang, W. H.(2004)。Attributes, benefits, customer satisfaction and behavioral loyalty - an integrative research of financial services industry in Taiwan。Journal of Service Research,4(1),57-91。  new window
17.MacMillan, K.、Money, K.、Dowling, S.、Hillenbrand, C.(2004)。Giving your organization SPIRIT: an overview and call to action for directors on issues of corporate governance, corporate reputation and corporate responsibility。Journal of General Management,30(2),15-42。  new window
18.Miremadi, A.、Babakhani, N.、Yousefian, M.、Fotoohi, H.(2011)。Importance of the Corporate Reputation in B2B Contest in Iran: An Empirical Study。International Journal of Marketing Studies,3(4),146-157。  new window
19.Shapiro, Geri(1983)。The prima facie tort doctrine: Acknowledging the need for judicial scrutiny of malice。Boston University Law Review,63(Nov.),1101-1149。  new window
20.Patterson, Paul G.、Smith, Tasman(2001)。Relationship Benefits in Service Industries: A Replication in a Southeast Asian Context。The Journal of Services Marketing,15(6),425-443。  new window
21.Erdem, T.、Swait, J.(2004)。Brand credibility, brand consideration, and choice。Journal of Consumer Research,31(1),191-198。  new window
22.Hu, Hsin-Hui、Kandampully, Jay、Juwaheer, Thanika Devi(2009)。Relationships and impacts of service quality, perceived value, customer satisfaction, and image: an empirical study。The Service Industries Journal,29(2),111-125。  new window
23.Yen, H. J. R.、Gwinner, K. P.(2003)。Internet Retail Customer Loyalty: The Mediating Role of Relational Benefits。International Journal of Service Industry Management,14(5),483-500。  new window
24.Gray, Edmund R.、Balmer, John M. T.(1998)。Managing Corporate Image and Corporate Reputation。Long Range Planning,31(5),695-702。  new window
25.Hutchings, K.、Murray, G.(2003)。Family, face, and favors: do Australians adjust to accepted business conventions in China?。Singapore Management Review,25(2),25-49。  new window
26.Nguyen, N. O.、LeBlanc, G.、Garvin, D. A.(2001)。Corporate Image and Corporate Reputation in Customer's Retention Decision in Services。Journal of Retailing and Consumer Services,8(4),227-236。  new window
27.Yoon, Eunsang、Guffey, Hugh J.、Kijewski, Valerie(1993)。The effects of information and company reputation on intentions to buy a business service。Journal of Business Research,27(3),215-228。  new window
28.Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1994)。Reassessment of Expectations as a Comparison Standard in Measuring Sevice Quality: Implications for Further Research。Journal of Marketing,58(1),111-124。  new window
29.Gotsi, M.、Wilson, A. M.(2001)。Corporate Reputation: seeking a definition。Corporate Communications: An International Journal,6(1),24-30。  new window
30.Brown, James R.、Lusch, Robert F.、Nicholson, Carolyn Y.(1995)。Power and relationship commitment: Their impact on marketing channel member performance。Journal of Retailing,71(4),363-392。  new window
31.Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review,68(5),105-111。  new window
32.Bloemer, J.、De Ruyter, K.(1998)。On the relationship between store image, store satisfaction and store loyalty。European Journal of Marketing,32(5/6),499-513。  new window
33.Sheth, Jagdish N.、Parvatiyar, Atul(1995)。Relationship Marketing in Consumer Markets: Antecedents and Consequences。Journal of the Academy of Marketing Science,23(4),255-271。  new window
34.Reynolds, Kristy E.、Beatty, Sharon E.(1999)。Customer Benefits and Company Consequences of Customer-Salesperson Relationships in Retailing。Journal of Retailing,75(1),11-32。  new window
35.Oliver, Richard L.(1999)。Whence customer loyalty?。Journal of Marketing,63,33-44。  new window
36.Bolton, Ruth N.(1998)。A dynamic model of the duration of the customer's relationship with a continuous service provider: The role of satisfaction。Marketing Science,17(1),45-65。  new window
37.Gwinner, Kevin P.、Gremler, Dwayne D.、Bitner, Mary Jo(1998)。Relational Benefits in Services Industries: The Customer's Perspective。Journal of the Academy of Marketing Science,26(2),101-114。  new window
38.Andreassen, Tor Wallin、Lindestad, Bodil(1998)。The Effect of Corporate Image in the Formation of Customer Loyalty。Journal of Service Research,1(1),82-92。  new window
39.Martensen, Anne、Gronholdt, Lars、Kristensen, Kai(2000)。The drivers of customer satisfaction and loyalty: Cross-industry findings from Denmark。Total Quality Management,11(4-6),544-553。  new window
40.Caruana, A.(2002)。Service loyalty: the effects of service quality and the mediating role of customer satisfaction。European Journal of Marketing,36(7/8),811-828。  new window
41.Evans, Philip B.、Wurster, Thomas S.(1997)。Strategy and the new economics of information。Harvard Business Review,75(5),78-93。  new window
42.Bitner, Mary Jo(1995)。Building Service Relationships: It's All about Promises。Journal of the Academy of Marketing Science,23(4),246-251。  new window
43.Hennig-Thurau, Thorsten、Klee, Alexander(1997)。The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development。Psychology & Marketing,14(8),737-764。  new window
44.Prus, Amanda、Brandt, D. Randall(1995)。Understanding Your Customers: What You Can Learn from a Loyalty Index。Marketing Tools,2(5),10-14。  new window
45.Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing,61(2),35-51。  new window
46.Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing,76(2),193-218。  new window
47.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
48.Heskett, James L.、Jones, Thomas O.、Loveman, Gary W.、Sasser, W. Earl Jr.、Schlesinger, Leonard A.(1994)。Putting the Service-Profit Chain to Work。Harvard Business Review,72(2),164-174。  new window
49.Selnes, Fred(1993)。An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing,27(9),19-35。  new window
50.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
51.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science,23(4),236-245。  new window
52.Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research,2(3),244-249。  new window
53.Singh, Jagdip、Sirdeshmukh, Deepak(2000)。Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments。Journal of the Academy of Marketing Science,28(1),150-167。  new window
54.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
55.Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing,58(2),1-19。  new window
56.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Gremler, Dwayne D.(2002)。Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality。Journal of Service Research,4(3),230-247。  new window
57.Mano, Haim、Oliver, Richard L.(1993)。Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction。Journal of Consumer Research,20(3),451-466。  new window
58.Bowen, John T.、Chen, Shiang‐Lih(2001)。The Relationship between Customer Loyalty and Customer Satisfaction。International Journal of Contemporary Hospitality Management,13(5),213-217。  new window
59.Hsu, Ker-Tah(2012)。The advertising effects of corporate social responsibility on corporate reputation and brand equity: Evidence from the life insurance industry in Taiwan。Journal of Business Ethics,109(2),189-201。  new window
60.Fombrun, Charles、Shanley, Mark(1990)。What's in a Name? Reputation Building and Corporate Strategy。The Academy of Management Journal,33(2),233-258。  new window
61.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science,12(2),125-143。  new window
62.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
63.Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing,58(3),53-66。  new window
圖書
1.Davies, G.、Da Silva, R. V.、Roper, S.、Chun, R.(2002)。Corporate Reputation and Competitiveness。London:Routledge。  new window
2.Reichheld, Frederick F.、Teal, Thomas(1996)。The Loyalty Effect: The Hidden Force behind Growth Profits, and Lasting Value。Boston:Harvard Business School Press。  new window
3.Nunnally, Jum C.、Bernstein, Ira H.(1994)。Psychological theory。MacGraw-Hill。  new window
4.Aaker, D. A.(1996)。Managing Brand Equity。Free Press。  new window
5.Fombrun, Charles J.(1996)。Reputation: Realizing Value from the Corporate Image。Harvard Business School Press。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE