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Freeman。 | 4. | Kotler, P.(2004)。Philip Kotler's FAQs on marketing。London:Andrew Nurnberg Associates International Ltd.。 | 5. | Lindström, M.(2005)。Brand Sense: How to build powerful brands through touch, taste, smell, sight and sound。Kogan Page Ltd.。 | 6. | Maracic, J.、Maracic, S.(2009)。Emotional Branding: Fulfillment of people's needs: a laboratory experiment。Umeå University.。 | 7. | Roberts, K.(2005)。Lovemarks。Power House Books。 | 8. | Robinette, S.、Brand, C.、Lenz, V.(2001)。Emotion Marketing: The hallmark way of winning customers for life。New York, NY:McGraw-Hill Companies。 | 9. | Gobé, M.(2001)。Emotional Branding: the New Paradigm for Connecting Brands to People。New York, NY:Allworth Press。 | 10. | Jacoby, Jacob、Chestnut, Robert W.(1978)。Brand Loyalty: Measurement and Management。John Wiley & Sons, Inc.。 | 11. | Zaltman, Gerald(2003)。How Customers Think: Essential Insights into the Mind of the Market。Harvard Business School Press。 | 12. | Aaker, David A.、Equity, M. 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