This research investigates the franchisees service strategy of chain restaurant industry by applying Kano’s Model and Refined Kano’s Model. This study applies Kano’s questionnaire to classify the quality attributes. The franchisees satisfaction of consultant service is investigated as well. The empirical results show that, Kano and Refined Kano model quality factors in the classification of franchising have significant differences. I-S mode is room for improvement in areas classified in the "bargaining power in procurement of goods", "advertising and promotional activities " and "consistent standards of service". It is meaning the franchisees regarding these three factors service are unsatisfied, but in Improvement Index these three factors place's in first to tenth, which the franchising needs to improve. Using Kano, Refined Kano Model, I-S Model, Improvement Index, let the franchising understand that the franchisees regarding the view of the service providing, carries on the maintenance or the improvement, and draws up franchisee's service strategy, maintains the competitive strength in this industry, is not eliminated.