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題名:淨評估與企業策略管理關聯性初探
書刊名:創新研發學刊
作者:操賢忠
作者(外文):Tsao, Hsien-chung
出版日期:2013
卷期:9:2
頁次:頁54-61
主題關鍵詞:國防戰略淨評估企業管理SWOT分析Defense strategyNet assessmentBusiness managementSWOT analysis
原始連結:連回原系統網址new window
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「安全」是制定國防政策最重要的考量,無論任何國家競爭策略,均應以國防安全為前提,因此也就更突顯國防戰略規劃的重要性,而國防戰略為國家戰略中的一個重要環節,如何將有限的國家資源妥善分配及有限的國防資源發揮最大效能,掌握軍事競爭優勢,更是國防建軍成敗之關鍵。本文主要研究的「淨評估」方法,結合企業管理理論,從「策略規劃」的理論基礎出發,透過競爭優勢的分析邏輯(即SWOT分析),建立「淨評估」的理論與應用邏輯及「淨評估」的作業分析模式,使國家層級實務面的戰略規劃體系架構更為明確,所以,透過「淨評估」理論的發現,能夠將企業環境中的策略管理理論,應用到國家安全競爭優勢的分析方面,使國防管理與企業管理緊密結合。
"Safety" is to formulate defense policy of the most important considerations. Regardless of any national competition policy should be based on national security as a precondition. Therefore, it also highlighted the importance of the defense strategy planning. Defense strategy for the national strategy is an important part. How to properly allocate limited national resources and limited defense resources to achieve maximum performance. Master military competitive advantage is the key to the success of the defense army. "Net assessment" approach paper studies, combined with the business management theory. From the theoretical basis of the "Strategic Plan" starting by analyzing the logic of competitive advantage (SWOT analysis). Create a "net assessment" of the theory and application logic and "net assessment" activity analysis model, so that the national-level strategic planning architecture practices face more clearly. So, through the "net assessment" discovery theory, strategic management theory can be in an enterprise environment. Applied to the analysis of the competitive advantage of national security, national defense management and enterprise management closely.
期刊論文
1.Richard T. Pascale(1984)。Perspectives in Strategies:The Real Story Behind Honda's Success。California Management Review,26(3),7-72。  new window
圖書
1.潘東豫(2003)。淨評估:全面掌握國家與企業優勢。台北:經典傳訊出版社。  延伸查詢new window
2.莫大華、郭雪真、董慧明(2010)。中共和平崛起理論的檢視-中共學者觀點的評析。  延伸查詢new window
3.George E. Pickett、James G. Roche、Barry D.Watts(1991)。Net Assessment: A Historical Review。On Not Confusing Ourselves。US:Westview Peess。  new window
4.Rober M.Grant(2010)。Contemporary strategy analysis。  new window
5.Garry D. Bruton、Margaret A. White(2011)。Original Strategic Management of Technolegy and Innovation。  new window
6.Wendt, Alexander E.(1999)。Social Theory of International Politics。Cambridge:Harvard University Press。  new window
7.方至民、鍾憲瑞(2006)。策略管理--建立企業永續競爭力。臺北:前程文化事業。  延伸查詢new window
 
 
 
 
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