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題名：高級職業學校品牌管理指標之建構
書刊名：彰化師大教育學報
作者：黃義良 引用關係
作者(外文)：Huang, Yi-lian
出版日期：2012
卷期：22
頁次：頁25-49
主題關鍵詞：品牌；品牌管理；高級職業學校；Brand；Brand management；Vocational high school
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:27
  • 點閱點閱:43
期刊論文
1.Edmiston-Strasser, D. M.(2009)。An examination of integrated marketing communication in U.S. public institutions of higher education。Journal of Marketing for Higher Education，19(2)，142-165。  new window
2.Judson, K.、Aurand, T.、Gorchels, L.(2006)。Building a university brand from within: A comparison of coaches’ perspectives of internal branding。Journal of Marketing for Higher Education，16(1)，97-114。  new window
3.Lowrie, A.(2007)。Branding higher education: Equivalence and difference in developing identity。Journal of Business Research，60，990-999。  new window
4.Pitt, L.、Berthon, P.、Spyropoulou, S.、Page, M.(2006)。How well are business schools managing their brands? A research note。Journal of General Management，31(3)，1。  new window
5.Wæraas, A.、Solbakk, M. N.(2009)。Defining the essence of a university: Lessons from higher education branding。High Education，57，449-462。  new window
6.周燦德、林騰蛟(20040200)。當前技職教育的定位與發展。主計月刊，578，49-55。  延伸查詢new window
7.黃義良(2010)。高級職業學校品牌管理量表之發展。技術及職業教育學報，3(3)，59-85。  延伸查詢new window
8.Balmer, J. M. T.(2001)。The Three Virtues and Seven Deadly Sins of Corporate Brand Management。Journal of General Management，27(1)，27-35。  new window
9.Hemphill, L.、Berry, J.、McGreal, S.(2004)。An Indicator-based Approach to Measuring Sustainable Urban Regeneration Pergormance: Part 1, Conceptual Foundations and Methodological Framework。Urban Studies，41(4)，725-755。  new window
10.Hemsley-Brown, J.、Goonawardana, S.(2007)。Brand harmonization in the international higher education market。Journal of Business Research，60(9)，942-948。  new window
11.Priluck, R.、Till, B. D.(2010)。Comparing a customer-based brand equity scale with the implicit association test in examining consumer responses to brands。Journal of Brand Management，17(6)，413-428。  new window
12.Stensaker, B.、Norway, N. S.(2007)。The relationship between branding and organisational change。Higher Education Management and Policy，19(1)，13-29。  new window
13.葉連祺(20031000)。中小學品牌管理意涵和模式之分析。教育研究，114，96-110。new window  延伸查詢new window
14.Slotegraaf, R. J.、Pauwels, K.(2008)。The impact of brand equity and innovation on the long-term effectiveness of promotions。Journal of Marketing Research，45(3)，293-306。  new window
15.Judson, K. M.、Aurand, T. W.、Gorchels, L.、Gordon, G. L.(2009)。Building a university brand from within: university administrators’ perspectives of internal branding。Services Marketing Quarterly，30，54-68。  new window
16.Balmer, John M. T.、Gray, Edmund R.(2003)。Corporate Brands: What Are They? What of Them?。European Journal of Marketing，37(7/8)，972-997。  new window
17.Aaker, D. A.(1991)。The Value of Brand Equity。Journal of Business Strategy，13(4)，27-32。  new window
18.Winer, R. S.(1986)。A Reference Price Model of Brand Choice for Frequently Purchased Products。Journal of Consumer Research，13(2)，250-256。  new window
19.葉連祺(20061100)。教育行政類系所品牌評估模式之初步建構。教育政策論壇，9(4)，151-179。new window  延伸查詢new window
20.Faircloth, J. B.、Capella, L. M.、Alford, B. L.(2001)。The Effect of Brand Attitude and Brand Image on Brand Equity。Journal of Marketing Theory and Practice，9(1)，61-75。  new window
21.Ghodeswar, B. M.(2008)。Building brand identity in competitive markets: A conceptual model。Journal of Product and Brand Management，17(1)，4-12。  new window
22.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
23.Yoo, Boonghee、Donthu, Naveen、Lee, Sungho(2000)。An Examination of Selected Marketing Mix Elements and Brand Equity。Journal of the Academy of Marketing Science，28(2)，195-211。  new window
24.Hsieh, An‐Tien、Li, Chung‐Kai(2008)。The moderating effect of brand image on public relations perception and customer loyalty。Marketing Intelligence & Planning，26(1)，26-42。  new window
學位論文
1.沈怡君(2007)。高級職業學校品牌管理現況之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
2.涂季吟(2006)。台中市國民小學教育人員對學校品牌管理認知之研究(碩士論文)。國立臺中教育大學，台中。  延伸查詢new window
3.Joyce, P. M.(2005)。Regional branding by colleges, universities and their community partners: Expectations and sustainability of a marketing consortium(-)。University of Pennsylvania，Philadelphia。  new window
4.Myers, C. J.(1998)。Improving college access through increased college awareness in middle schools(碩士論文)。University of California，Los Angeles。  new window
5.Price, A. M.(1987)。Black student enrollment in private black colleges(博士論文)。University of Miami，Miami, FL。  new window
6.Ramsey, J. L.(2006)。Distinctively dckinson: The evolution of brand at a liberal arts college(博士論文)。University of Pennsylvania，Philadelphia, Pennsylvania。  new window
7.Richardson, T. R.(2006)。Competitive advantage: The effect of market competition on the formation of strategy in small business school higher education(博士論文)。University of Pennsylvania，Philadelphia, Pennsylvania。  new window
8.林盈然(2008)。私立高職品牌形象與顧客滿意度相關之研究(碩士論文)。淡江大學，台北縣。  延伸查詢new window
9.馬惠祺(2005)。國民小學品牌管理與學校效能關係之研究(碩士論文)。屏東師範學院。  延伸查詢new window
10.張靜枝(2008)。私立高中職學校品牌識別與品牌活化關聯性之探討(碩士論文)。淡江大學。  延伸查詢new window
11.劉建成(2003)。消費者自我概念與品牌形象認知之研究--以科技大學為例(碩士論文)。屏東科技大學。  延伸查詢new window
12.林呈欣(2008)。學校品牌與就學動機對學生行為意圖影響之研究(碩士論文)。玄奘大學。  延伸查詢new window
13.黃國序(2005)。國民小學校長品牌管理態度與實施策略之研究--以臺北縣公立國民小學為例(碩士論文)。國立臺北教育大學，臺北。  延伸查詢new window
14.陳玉君(2003)。高級中學品牌管理現況之研究(碩士論文)。國立暨南國際大學，南投縣。  延伸查詢new window
15.林嘉君(2004)。技專校院品牌管理成效評估指標建構之研究(碩士論文)。國立暨南國際大學。  延伸查詢new window
16.Hobson, P. L.(2008)。Integrated marketing communications at community colleges(碩士論文)。University of Nevada，Reno, Nevada。  new window
圖書
1.Keller, K. V.(2008)。Strategic Brand Management。Upper Saddle River, NJ：Prentice Hall。  new window
2.D. E.Schultz、Barnres, B. E.、陳柏安、曾慧琦、郭瓊俐(2003)。品牌領導。臺北市：五南。  延伸查詢new window
3.Aaker, D.、McLoughlin, D.(2007)。Strategic market management。London, England：John Wiley & Sons。  new window
4.Bedbury, S.(2002)。A new brand world: Eight principles for achieving brand leadership in the 21st century。New York：The Penguin Group。  new window
5.Mariotti, J. L.(1999)。Smart things to know about brands and branding。MA：Milford Press。  new window
6.Pettis, C. R.(1995)。Techno brands: How to create and use "brand identity" to market, advertise and sell technology products。New York：AMACOM。  new window
7.Vanauken, B.(2002)。The brand management checklist: Proven tools and techniques for creating winning brand。London：Kogan page。  new window
8.Arnold, D.(1992)。The handbook of brand management。New York：Perseus Books。  new window
9.Duncan, T. R.、Moriarty, S. E.(1997)。Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships。McGraw-Hill, Inc.。  new window
10.Perry, A.、Wisnom, D. III(2003)。Before the Brand: Creating the Unique DNA of an Enduring Brand Identity。McGraw-Hill。  new window
11.Upshaw, Lynn B.(1995)。Building brand identity: A strategy for success in a hostile marketplace。New York：John Wiley & Sons, Inc.。  new window
12.Davis, S. M.(2000)。Brand asset management: Driving profitable growth through your brands。John Wiley & Sons。  new window
13.Aaker, David A.、Joachimsthaler, Erich(2000)。Brand Leadership: The Next Level of the Brand Revolution。New York：Free Press。  new window
14.李茂能(2006)。結構方程模式Amos之簡介及其在測驗編制上之應用: Graphics & Basic。臺北：心理。  延伸查詢new window
15.Knapp, Duane E.、袁世珮、黃家慧(2001)。品牌思維：打造優勢品牌的五大策略。臺北市：美商麥格羅．希爾國際股份有限公司。  延伸查詢new window
16.彭建璋、呂旺坤(2005)。品牌行銷與管理。臺北：華泰文化。  延伸查詢new window
17.吳一斌(1999)。品牌卡位贏家。臺北市：維德文化。  延伸查詢new window
18.余民寧(2006)。潛在變項模式：SIMPLIS的應用。高等教育。  延伸查詢new window
19.Kotler, Philip(1994)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
20.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
21.Ind, N.(2004)。Living the brand: How to transform every member of your organization into a brand champion。Sterling, VA：Kogan Page。  new window
其他
1.教育部技職司(2003)。技職教育的現況、問題與發展策略，http://w3.sce.pccu.edu.tw/， 2012/04/03。  延伸查詢new window
2.Jobber, D.(2008)。What factors are important in building brand value?，http://tutor2u.net/business/marketing/brands_building_brands.asp。  new window
3.李茂能(2001)。矩陣運算軟體 sem_stats.xls，嘉義縣：國立嘉義大學。  延伸查詢new window
 
 
 
 
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