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題名:價值觀與旅遊特色關係之研究--以女性護士與女性中小學教師之城市與鄉村旅遊為例
書刊名:休閒事業研究
作者:高立學
作者(外文):Gau, Li-shiue
出版日期:2014
卷期:12:1
頁次:頁18-36
主題關鍵詞:價值觀城市旅遊鄉村旅遊旅遊特色ValueUrban travelRural travelTravel characteristic
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:54
  • 點閱點閱:28
本研究目的調查女護士和中小學女老師價值觀和重視城市或鄉村旅遊特色的連結。研究方法為詢問162位女護士和180位國中、國小女老師在九項城市旅遊特色和九項鄉村旅遊特色的重視程度,受訪者並回答40個價值觀在其日常生活中的重要性。逐步迴歸分析結果顯示重視鄉村旅遊特色的女護士和女老師皆重視普世性取向 (universalism) 的價值,女老師連結的另一個價值觀為自我定向 (self-direction) 取向。在重視城市旅遊特色方面,護士和老師呈現不同的價值觀連結,護士連結的價值觀為成就取向 (achievement) 和享樂主義取向 (hedonism),而老師連結的價值觀為自我定向取向。老師和護士在鄉村旅遊的價值連結比城市旅遊有較高重疊性。鄉村和城市旅遊皆能滿足老師的自我定向價值,但滿足護士相對的價值。
Female nurses and female teachers extend the mother's roles in caring for the sick and stimulating children's minds. The personal values and leisure activities of the two professional groups may affect their job performance and are worthy of attention. The purpose of this study is to investigate which personal values of female nurses and elementary and junior high school teachers are associated with characteristics of urban and rural travels. Questionnaires were utilized to ask 162 nurses and 180 school teachers about their preferences to nine characteristics of urban travels and nine characteristics of rural travels and about 40 values for the importance in their daily lives. Stepwise regression analyses showed that universalism was associated with rural travels for nurses and teachers. For teachers, another value type self-direction was also associated with rural travels. For urban travels, nurses and teachers had different value connections. While teachers associated urban travels with self-direction, nurses associated with achievement and hedonism. Teachers and nurses had a higher overlap in values associated with rural travels than with urban travels. Rural and urban tourism can both meet the teacher's self-directed values, but meet the nurses' contrary values.
期刊論文
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3.高立學、劉冠妤(20090600)。人生價值觀和玉山國家公園遊客行為。觀光旅遊研究學刊,4(1),71-83。new window  延伸查詢new window
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6.高立學(20081200)。國家公園遊客價值觀。國家公園學報,18(2),59-68。new window  延伸查詢new window
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12.杜家妤、黃慧琦(20060600)。牙醫師之休閒活動類型與休閒阻礙。立德學報,3(2),67-86。new window  延伸查詢new window
13.高立學(20090900)。價值觀對金門國家公園旅遊選擇之預測。島嶼觀光研究,2(3),1-18。new window  延伸查詢new window
14.Muller, T. E.(1991)。Using Personal Values to Define Segments in an International Tourism Market。International Tourism Market. International Marketing Review,8(1),57-70。  new window
15.Echtner, Charlotte M.、Ritchie, J. R. Brent(2003)。The Meaning and measurement of destination image。The Journal of Tourism Studies,14(1),37-48。  new window
16.林昌國、武為瓊、余幸秀(20070500)。臺北市社區大學學員參與休閒運動動機之研究。輔仁大學體育學刊,6,220-236。new window  延伸查詢new window
17.周佳慧(20011200)。休閒活動與休閒阻礙。中華體育季刊,15(3)=59,144-149。new window  延伸查詢new window
18.Schwartz, S. H.(1994)。Are there universal aspects in the structure and contents of human values?。Journal of Social Issues,50(4),19-45。  new window
19.陳建志(20001200)。臺灣地區科系、職業性別隔離與收入性別差異之變遷。教育與心理研究,23(下),285-312。new window  延伸查詢new window
20.Pitts, R. E.、Woodside, A. G.(1986)。Personal values and travel decisions。Journal of Travel Research,25(1),20-25。  new window
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23.Echtner, Charlotte M.、Ritchie, J. R. Brent(1993)。The Measurement of Destination Image: An Empirical Assessment。Journal of Travel Research,31(4),3-13。  new window
24.Schwartz, S. H.、Melech, G.、Lehmann, A.、Burgess, S.、Harris, M.、Owens, V.(2001)。Extending the Cross-cultural Validity of the Theory of Basic Human Values with a Different Method of Measurement。Journal of Cross-Cultural Psychology,32(5),519-542。  new window
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學位論文
1.蔡郁芬(2005)。城市觀光意象對旅遊選擇意願影響之研究--以四大都會區為例(碩士論文)。南華大學。  延伸查詢new window
2.鄭心儀(2005)。以鄉村旅遊活化地區發展之策略研究(碩士論文)。國立中山大學,高雄市。  延伸查詢new window
3.曾純慧(2005)。鄉村旅遊發展關鍵成功因素之研究-以台中地區為例(碩士論文)。臺中健康暨管理學院,台中縣。  延伸查詢new window
4.Lee, S. H.(2006)。The Measurement of Cultural Influence on Travel Lifestyle and Behaviour using Personal Values and Sensation-Seeking Behaviour: A comparison of Koreans in Korea and Australia(博士論文)。Griffith University,Australia。  new window
5.朱珮瑩(2003)。遊客從事鄉野觀光之動機、期望與滿意度研究--以新竹縣為例(碩士論文)。世新大學。  延伸查詢new window
6.Gau, L. S.(2007)。Examining the values associated with spectator sports and the relationships between the values and sport spectator behavior(博士論文)。Florida State University,Tallahassee, Florida。  new window
圖書
1.Maslow, A. H.(1970)。Religions, Values, and Peak-Experience。New York:The Viking Press。  new window
2.Kahle, L. R.(1983)。Social values and social change: adaptation to life in america。New York:Praeger Publishers。  new window
3.Rokeach, M.(1975)。The Nature of Human Values。New York:Free Press。  new window
4.Maslow, Abraham H.、Frager, Robert、Fadiman, James、McReynolds, C.(1970)。Motivation and Personality。Harper。  new window
5.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2009)。Multivariate Data Analysis。Prentice-Hall, Inc.。  new window
圖書論文
1.Williams, R. M.(1968)。Values。International Encyclopedia of the Social Sciences。New York:Macmillan。  new window
2.Kluckhohn, C. K. M.(1951)。Values and value Orientations in the theory of action: An Exploration in definition and classification。Toward a general theory of action。Harvard University Press。  new window
 
 
 
 
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