本研究以有體驗過蘇澳冷泉遊客為研究對象，並應用Kano二維品質模式探究蘇澳冷泉公園服務品質之屬性，以了解消費者對蘇澳冷泉公園服務品質的重視程度。實證結果發現，蘇澳冷泉公園服務品質要素中，有一維要素23項、無差異要素5項、魅力要素2項。透過Kano顧客滿意係數之計算，蘇澳冷泉公園關鍵服務品質有9項，是提升蘇澳冷泉公園服務品質之重點。此結果可供經營者參考，作為服務品質改善的依據，進而提高其顧客滿意度。

The study surveyed the customers by questionnaires in the Su-Ao Cold Springs Park. We analyze these data to the classification of service quality attributes by using a Kano Model. The results suggested that there are 23 one-dimensional, 5 indifferent quality elements and 2 attractive quality elements for the service quality attributes. From an analysis of customer satisfaction index matrix, there are 9 critical Service quality attributes for the Su-Ao Cold Springs Park. The results can be used by management to improve service quality, and then promote customer satisfaction.