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題名：創意廣告擴散性與相關性之研究：以WWF野生動物保育廣告為例
書刊名：廣告學研究
作者：方菁容 引用關係／衛萬里 引用關係
作者(外文)：Fang, Ching-jung／Wei, Wan-li
出版日期：2014
卷期：41
頁次：頁69-100
主題關鍵詞：公益廣告；世界自然基金會；創意廣告；擴散性；相關性；Creativity；Divergence；Public service advertising；Relevance；WWF
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:11
  • 點閱點閱:50
期刊論文
1.林隆儀、李水河(20050200)。關係品質在服務外包對組織績效的影響效果之研究--以交通部暨所屬機關為例。臺灣管理學刊，5(1)，75-99。new window  延伸查詢new window
2.Ang, S. H.、Low, S. Y. M.(2000)。Exploring the dimension of Ad creativity。Psychology and Marketing，17(10)，835-854。  new window
3.Koslow, S.、Sasser, S. L.、Riordan, E. A.(2003)。What is creative to whom and why? Perceptions in advertising agencies。Journal of Advertising Research，43(1)，96-110。  new window
4.Koslow, S.、Sasser, S. L.、Riordan, E. A.(2006)。Do marketers get the advertising they need or the advertising they deserve? Agency views of how clients influence creativity。Journal of Advertising，35(3)，81-101。  new window
5.Kover, A. J.、Goldenberg, S. M.、James, W. L.(1995)。Creativity vs. effectiveness? An integrative classification for advertising。Journal of Advertising Research，35(6)，29-38。  new window
6.Pieters, R.、Warlop L.、Wedel, M.(2002)。Breaking through the cluster: Benefits of advertisement originality and familiarity for brand attention and memory。Management Science，48(6)，765-781。  new window
7.Smith, R. E.、Yang, X.(2004)。Toward a general theory of creativity in advertising: Examining the role of divergence。Marketing Theory，4(1/2)，29-58。  new window
8.White, A.、Smith, B. L.(2001)。Assessing advertising creativity using the creative product semantic scale。Journal of Advertising Research，41(6)，27-34。  new window
9.Zinkhan, G. M.(1993)。From the editor: Creativity in advertising。Journal of Advertising，22(2)，1-3。  new window
10.Ang, Swee Hoon、Lee, Yih Hwai、Leong, Siew Meng(2007)。The Ad creativity cube: Conceptualization and initial validation。Journal of the Academy of Marketing Science，35(2)，220-232。  new window
11.Flandin, M. P.、Martin, E.、Simkin, L. P.(1992)。Advertising effectiveness research。International Journal of Advertising，11(3)，203-214。  new window
12.Smith, R. E.、MacKenzie, S. B.、Yang, X.、Buchholz, L. M.、Darley, W. K.(2007)。Modeling the determinants and effects of creativity in advertising。Marketing Science，26(6)，819-833。  new window
13.方菁容、衛萬里(20130600)。世界自然基金會（WWF）環保公益廣告創意效果與觀者認知差異。設計學報，18(2)，71-91。new window  延伸查詢new window
14.Baack, D. W.、Wilson, R. T.、Till, B. D.(2008)。Creativity and memory effects recall, recognition, and an exploration of nontraditional media。Journal of Advertising，37(4)，85-94。  new window
15.Blasko, V. J.、Mokwa, M. P.(1986)。Creativity in advertising: A Janusian perspective。Journal of Advertising，15(4)，43-50。  new window
16.Bell, J. A.(1992)。Creativity, TV commercial popularity and advertising expenditures。International Journal of Advertising，11(2)，165-183。  new window
17.Khatena, J.(1982)。Myth: Creativity is too difficult to measure!。Gifted Child Quarterly，26，21-23。  new window
18.Li, H.、Dou, W.、Wang, G.、Zhou, N.(2008)。The effect of agency creativity on campaign outcomes。Journal of Advertising，37(4)，109-120。  new window
19.Murad, E. J.、West, C. D.(2004)。The definition and measurement of creativity: What do we know?。Journal of Advertising Research，44(2)，188-201。  new window
20.Reid, L. N.、Rotfied, H. J.(1976)。Toward and associative model of advertising creativity。Journal of Advertising，5(4)，24-29。  new window
21.Stuhlfaut, M. W.、Windels, K.(2012)。Measuring the organisational impact on creativity: the creative code intensity scale。International Journal of Advertising，31(4)，795-818。  new window
22.Torrance, E. Paul(1972)。Predictive validity of the torrance test of creative thinking。Journal of Creative Behavior，6(4)，236-252。  new window
23.Yang, Xiaojing、Smith, Robert E.(2009)。Beyond attention effects: modeling the persuasive and emotional effects of advertising creativity。Marketing Science，28(5)，935-949。  new window
24.Smith, Robert E.、Chen, Jiemiao、Yang, Xiaojing(2008)。The impact of advertising creativity on the hierarchy of effects。Journal of Advertising，37(4)，47-61。  new window
25.Till, B. D.、Baack, D. W.(2005)。Recall and persuasion: Does creativity matter?。Journal of Advertising，34(3)，47-57。  new window
26.Sternberg, R. J.、Lubart, T. I.(1991)。An Investment Theory of Creativity and Its Development。Human Development，34(1)，1-31。  new window
27.Kelly, T. L.(1939)。The selection of upper and lower group for the validation of test items。Journal of Education Psychology，30，17-24。  new window
28.Guilford, Joy Paul(1950)。Creativity。American Psychologist，5(9)，444-455。  new window
29.Guilford, J. P.(1956)。The structure of intellect。Psychological Bulletin，53(4)，267-293。  new window
30.Amabile, T. M.(1982)。Social Psychology of Creativity: a Consensual Assessment Technique。Journal of Personality and Social Psychology，43(5)，997-1013。  new window
圖書
1.Moriarty, S.、Mitchell, N.、Wells, W. D.(2011)。Advertising & IMC principles and practice。New Jersey：Pearson Education。  new window
2.Bergström, B.、陳芳誼(2012)。視覺溝通的文法。臺北市：原點。  延伸查詢new window
3.Bumett, L.、李奧貝納股份有限公司(2000)。百感交集--廣告大師李奧貝納的100名言。台北：滾石文化。  延伸查詢new window
4.Bergström, B.(2008)。Essentials of visual communication。Laurence King Publishing。  new window
5.Young, J. W.、許晉福(2009)。創意的生成：廣告大師私家傳授的創意啟蒙書。台北：經濟新潮社。  延伸查詢new window
6.Young, J. W.(2003)。A technique for producing ideas。McGraw Hill Professional。  new window
7.Aitchison, J.(2004)。Cutting edge advertising II (v. 2): How to create the world's best for brands in the 21st century。California：Prentice Hall。  new window
8.Sternberg, R. J.、Davidson, J. E.(1995)。The nature of insight。Cambridge. MA：MIT Press。  new window
9.Torrance, E. P.(1987)。Using the torrance test of creative thinking to guide the teaching of creative behavior。Benesnville, IL：Scholastic Testing Service。  new window
10.Torrance, E. P.(1990)。The torrance test of creative thinking: Norms-technical manual。Bensenville, IL：Scholastic Testing Service。  new window
11.Gay, L. R.(1992)。Education research: Competencies for analysis and application。New York：Macmillan Pulishing Company。  new window
12.翟治平、樊志育(2002)。廣告設計學。揚智文化事業股份有限公司。  延伸查詢new window
13.Guilford, J. P.(1967)。The nature of human intelligence。McGraw-Hill。  new window
14.DeVellis, Robert F.(1991)。Scale Development: Theory and Applications。Sage。  new window
15.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
其他
1.賴怡忠(2004)。全球環境變遷與永續發展趨勢報告，http://www.cepd.gov.tw/ml.aspx?sNo=0008750， 2011/12/03。  延伸查詢new window
圖書論文
1.Simonton, D. K.(1999)。Creativity from a Historiometric Perspective。Handbook of Creativity。Cambridge University Press。  new window
2.Barron, F.(1988)。The nature of creativity。Putting Creativity to Work。Cambridge：Cambridge University Press。  new window
3.Callahan, C. M.(1991)。The assessment of creativity。Handbook of Gifted Education。Boston, MA：Allyn & Bacon。  new window
4.Torrance, E. P.(1988)。Creativity as manifest in testing。The nature of creativity。Cambridge：Cambridge University Press。  new window
 
 
 
 
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