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題名:代言人喜好度來源因子模型的研究:中國消費者的觀點
書刊名:澳門科技大學學報
作者:劉丁己江明華
作者(外文):Liu, Matthew T. C.Jiang, Minghua
出版日期:2007
卷期:1:1
頁次:頁77-92
主題關鍵詞:代言人喜好度模型專業性吸引力民族認同EndorserLike modelExpertiseAttractivenessNational recognition
原始連結:連回原系統網址new window
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  • 點閱點閱:2
期刊論文
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4.Kamins, M. A.(1989)。Celebrity and non-celebrity advertising in a two-sided context。Journal of Advertising Research,29(3),34-42。  new window
5.Joy, Annamma(2001)。Gift Giving in Hong Kong and the Continuum of Social Ties。Journal of Consumer Research,28(2),239-256。  new window
6.Handy, C. R.、Pfaff, M.(1975)。Consumer Satisfaction with Food Product and Marketing Service。Journal of Business Research,15(11),49-61。  new window
7.Anand, Punam、Holbrook, Morris B.、Stephens, Debra(1988)。The formation of affective judgments: the cognitive-affective model versus the independence hypothesis。Journal of Consumer Research,15(3),386-391。  new window
8.Thompson, Craig J.、Locander, William B.、Pollio, Howard R.(1989)。Putting Consumer Experience back into Consumer Research: The Philosophy and Method of Existential Phenomenology。Journal of Consumer Research,16(2),133-146。  new window
9.PETTY, R. E.、CACIOPPO, J. T.、SCHUMANN, D.(1983)。Peripheral route to advertising effectiveness : the moderating role of involvement。Journal of Consumer Research,10,135-146。  new window
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11.DE Sarbo, WAYNE S.、HARSHMAN, Richard A.(1985)。Celebrity-brand congruence analysis。Current Issues and Research in Advertising,8(1),17-52。  new window
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13.WATSON, John J.、WRIGHT, Katrina(2000)。Consumer ethnocentrism and attitudes toward domestic and foreign products。European Journal of Marketing,34,1149-1166。  new window
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22.Zajonc, R. B.、Markus, H.(1982)。Affective and cognitive factors in preferences。Journal of Consumer Research,9(2),123-131。  new window
23.LICHTENSTEIN, Donald R.、BURTON, Scot、O'HARA, Bradley S.(1989)。The effect of marketplace. Attributions on consumer evaluations of reference price discount claims。Psychology and Marketing,6(3),163-180。  new window
24.LEWIS, J. R.(1991)。Psychometric evaluation of an after-scenario questionnaire for computer usability studies: the ASQ。SIGCHI Bulletin,23(1),78-81。  new window
25.O'MAHONY, Sheila、MEENAGHAN, Tony(1997)。The impact of celebrity endorsements on consumers。Irish Marketing Review,10,15-24。  new window
26.PREACHER, K. J.、LEONARDELLI, G. J.。Calculation for the sobel test: an interactive calculation tool for mediation tests。Journal of Personality and Social Psychology。  new window
27.Peterson, R. A.、Kerin, R. A.(1977)。The Female Role in Advertisements: Some Experimental Evidence。Journal of Marketing,41(4),59-63。  new window
28.Lynch, James、Schuler, Drue(1994)。The Matchup Effect of Spokesperson and Product Congruency: A Schema Theory Interpretation。Psychology & Marketing,11(5),417-445。  new window
29.Charles, Atkin、Martin, Block(1983)。Effectiveness of Celebrity Endorsers。Journal of Advertising Research,23(1),57-61。  new window
30.Gürhan-Canli, Zeynep、Maheswaran, Durairaj(2000)。Cultural Variations in Country of Origin Effects。Journal of Marketing Research,37(3),309-317。  new window
31.Schooler, R. D.(19651100)。Product Bias in the Central American Common Market。Journal of Marketing Research,2(4),394-397。  new window
32.Wanous, J. P.、Reichers, A. E.、Hudy, M. J.(1997)。Overall job satisfaction: How good are single-item measures?。Journal of Applied Psychology,82(2),247-252。  new window
33.Cattin, Philippe、Wittink, Dick R.(1982)。Commercial Use of Conjoint Analysis: A Survey。Journal of Marketing,46(3),44-53。  new window
34.Brucks, Merrie(1985)。The effects of product class knowledge on information search behavior。Journal of Consumer Research,12(1),1-16。  new window
35.Caballero, Marjorie J.、Solomon, Paul J.(1984)。Effects of Model Attractiveness on Sales Response。Journal of Advertising,13(1),17-23。  new window
36.Mowen, John C.、Brown, Stephen W.(1981)。On Explaining and Predicting the Effectiveness of Celebrity Endorser。Advances in the Consumer Research,8,437-441。  new window
37.Biswas, Abhijit、Blair, Edward A.(1991)。Contextual Effects of Reference Prices in Retail Advertisements。Journal of Marketing,55(3),1-12。  new window
38.BAKER, M.、CHURCHILL, G. A.(1977)。The impact of physical attractive models on advertising evaluation。Journal of Marketing Research,14(4),538-555。  new window
39.Pitta, D. A.、Katsanis, L. P.(1995)。Understanding Brand Equity for Successful Brand Extension。The Journal of Consumer Marketing,12(4),51-64。  new window
40.Bower, Amanda B.、Landreth, Stacy(2001)。Is beauty best? Highs versus normally attractive models in advertising。Journal of Advertising,30(1),1-12。  new window
41.McCracken, Grant(1989)。Who is the celebrity endorser? Cultural foundations of the endorsement process。Journal of Consumer Research,16(3),310-321。  new window
42.Miciak, Alan R.、Shanklin, William L.(1994)。Choosing Celebrity Endorsers。Marketing Management,3(3),50-59。  new window
43.Swan, John E.、Combs, Linda Jones(1976)。Product Performance and Consumer-Satisfaction-a New Concept。Journal of Marketing,40(2),25-30。  new window
44.Lassar, Walfried、Mittal, Banwari、Sharma, Arun(1995)。Measuring customer-based brand equity。Journal of Consumer Marketing,12(4),11-19。  new window
45.Cobb-Walgren, Cathy J.、Ruble, Cythia A.、Donthu, Naveen(1995)。Brand equity, brand preference, and purchase intent。Journal of Advertising,24(3),25-40。  new window
46.Farquhar, P. H.(1990)。Managing Brand Equity。Journal of Advertising Research,30(4),7-12。  new window
47.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。  new window
48.Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research,29(3),314-328。  new window
49.Goldsmith, Ronald E.、Lafferty, Barbara A.、Newell, Stephen J.(2000)。The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands。Journal of Advertising,29(3),43-54。  new window
50.Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
51.McCroskey, J. C.(1966)。Scales for the measurement of ethos。Speech Monographs,33(1),65-72。  new window
52.Ohanian, Roobina(1991)。The Impact of Celebrity Spokespersons' Perceived Image on Consumers' Intention to Purchase。Journal of Advertising Research,31(1),46-54。  new window
53.Martineau, Pierre D.(1958)。The Personality of The Retail Store。Harvard Business Review,36(1),47-55。  new window
54.Kahle, Lynn R.、Homer, Pamela M.(1985)。Physical attractiveness of the celebrity endorser: A social adaptation perspective。Journal of Consumer Research,11(4),954-961。  new window
55.Till, Brian D.、Busler, Michael(2000)。The Match-up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs。Journal of Advertising,29(3),1-13。  new window
56.Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising,19(3),39-52。  new window
57.Belk, Russell W.、Sherry, John F. Jr.、Wallendorf, Melanie(1988)。A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet。Journal of Consumer Research,14(4),449-470。  new window
58.Negy, S. M.(2002)。Using a Single-item Approach to Measure Facet Job Satisfaction。Journal of Occupational and Organizational Psychology,75(1),77-86。  new window
會議論文
1.吳堅,、符國群(2005)。品牌來源國和產品製造國對消費者產品質量評價和購買意願的影響。2005中國營銷科學學術會議。  延伸查詢new window
圖書
1.Belch, G. E.、Belch, M. A.(1994)。Introduction to advertising and promotion: An intergrated marketing communication perspective。Homewood, IL:Irwin。  new window
2.Yoshino, Kosaku(1992)。Cultural Nationalism in Contemporary Japan: A Sociological Enquiry。Routledge。  new window
3.Engel, J. F.、Kollat, D. T.、Blackwell, R. D.(1968)。Consumer behavior。New York, NY:Holt Rinehart and Winston。  new window
4.Schiffman, L. G.、Kanuk, L. L.(2000)。Consumer Behaviour。New Jersey:Prentice-Hall。  new window
5.Levine, Robert A.、Campbell, Donald T.(1972)。Ethnocentrism: Theories of Conflict, Ethnic, Attitudes and Group Behavior。John Wiley & Sons, Inc.。  new window
6.Engel, James F.、Blackwell, Roger D.、Kollat, David T.(1978)。Consumer Behavior。New York:Holt, Rinehart and Winston。  new window
7.Krueger, Richard A.、Casey, Mary A.(2000)。Focus Groups: A Practical Guide For Applied Research。Sage。  new window
8.Worchel, Stephen、Cooper, Joe(1979)。Understanding Social Psychology。Homewood, IL:The Dorsey Press。  new window
9.Heider, Fritz(1958)。The Psychology of Interpersonal Relations。John Wiley & Sons, Inc.。  new window
10.Habermas, Jürgen、McCarthy, Thomas(1979)。Communication and the Evolution of Society。Beacon Press。  new window
圖書論文
1.Jacoby, J.、Olson, J. C.(1977)。Consumer response to price: an attitudinal information processing perspective。Moving ahead in attitude research。Chicago, IL:American Marketing Association。  new window
2.MCGUIRE, W. J.(1985)。The nature of attitude change。Handbook of Social Psychology。  new window
3.丁夏齊、馬謀超、王懷明(2004)。名人推薦者道德聲譽對名人廣告效果的影響:中國消費者的研究。寶潔論文集。  延伸查詢new window
4.Zeithaml, Valarie A.、Kirmani, Aman(1993)。Advertising, Perceived Quality, and Brand Image。Brand Equity & Advertising: Advertising's Role in Building Strong Brand。Lawrence Erlbaum Associates, Inc.。  new window
 
 
 
 
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