設計不只促成產品生產與消費，也引發一連串的意義賦予及傳播。設計物是媒介也是溝通的觸媒，不只設計師，包括使用者等眾多關係人，競相發展外在於產品的類型化話語形式，例如發表會、廣告、消費報導及消費儀式等，藉此賦予及傳播設計產品的意義。本研究爬梳類型理論，以數位相機開箱文為例，分析使用者如何透過這項新興的類型化話語，對數位相機進行分類，媒合數位相機的類型特徵與個人需求，從而賦予相機意義。本研究發現，台灣開箱文作為消費者新興話語類型，其特徵包括大量使用照片來呈現及比較含包裝在內的各項產品設計細節與差異，並透過個人化經驗賦予產品設計評價。開箱文呈現消費型相機的理想類型特質，集中在回應隨身記錄生活的需求，呈現輕巧易用全能的類型化發展趨勢。

Design enables artifact production and consumption and also triggers a series of meaning making practices on designed artifact. Product design is both as media and catalyst for related stakeholders including users, not just designers, to attach meanings on products by performing collectively developed discursive genre such as product exhibition show, advertisement, consumer report and consumption ritual. Drawing upon genre theories, the researchers analyze the online text of unboxing digital camera and demonstrate that, by performing the emerging discursive genre, users actively match personal usage and different generic product features to make sense of product design. The research founds that the genre features of Taiwanese unboxing texts rest on using plenty still images to display and compare the details of product design, and personalizing the comments on users’ first encounter with their newly bought products. The analyzed unboxing text also shows that, form users’ viewpoint, the important genre features of the digital camera, as opposed to digital single lens camera, includes light, easy-to-use, and versatile, which responses to a need of being ready for recording important of moments of life.