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引文資料
題名:
從自我印象一致理論與計畫行為理論評估遊客意圖:臺灣民宿產業實證
書刊名:
運動休閒餐旅研究
作者:
顏財發
/
洪堅仁
作者(外文):
Yen, Tsai-fa
/
Hung, Chien-jen
出版日期:
2014
卷期:
9:1
頁次:
頁22-35
主題關鍵詞:
民宿
;
自我印象一致性
;
行為意圖
;
B&B
;
Self-image congruity
;
Behavioral intentions
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(
5
) 博士論文(
1
) 專書(0) 專書論文(0)
排除自我引用:
5
共同引用:0
點閱:52
許多研究已經證實決策是多面向的,包括心理、社會、行銷與溝通等。不同的理論模式,如計畫行為理論、動機目標層級、品牌個性以及自我印象一致理論等,都曾經被用來探討消費者的決策行為。然而,少有研究同時考慮兩個或多個理論模式來解是消費者旅遊住宿決策。本研究之目的即以自我印象一致理論與計畫行為理論探討民宿遊客之動機,透過問卷調查共取得408份問卷。研究發現自我印象一致性、主觀規範、態度與行為控制皆會顯著正向其行為意圖;整合模式對行為意圖的解釋力比印象一致理論與計畫行為理論的解釋力要高,顯示兩理論的整合是有義意的。最後,民宿如要獲取較高的遊客行為意圖,在未考慮遊客的社會壓力時,應優先改善遊客自我印象,在網路部落格行銷時,應呈現適當之圖片與說明,使其與現場實際場景相符,避免遊客不當想像,影響對民宿之態度與後續入住意願。如考慮遊客態度與社會壓力,應優先改善社會壓力的部分。
以文找文
Researchers have demonstrated that decision making studies are multi disciplinary in nature and have evolved from a wide range of fields including psychology, sociology, marketing, and communication. Different theories or conceptual models have been proposed for explaining consumers' decisions. Few studies, however, unify one more theory to fully explain decision making. The objective of this study is to explore the motivations of B&B tourists based upon self-congruity theory. After questionnaire survey, 408 valid samples were received. Findings show that self-image congruity, subjective norm, attitude and perceived behavioral control of B&B tourists positively impact behavioral intentions; the explained power of integrated model is better than SCT and TPB indicating that the combination of two theories is meaningful. Finally the self-image congruity of B&B tourists should be concerned first by the B&B owners when social norms were not considered. And the pictures on the internet should be improved first to fit the actual ones. This can benefit tourists by enhance their self-image congruity. One more suggestion is to improve the social norms when they were considered.
以文找文
期刊論文
1.
Hung, K.、Petrick, J. F.(2012)。Testing the effects of congruity, travel constraints, and self-efficacy on travel intentions: an alternative decision-making model。Tourism Management,33(4),855-867。
2.
Yim, C. K. B.、Chan, K. W.、Hung, K.(2007)。Multiple reference effects in service evaluations: roles of alternative attractiveness and self-image congruity。Journal of Retailing,83(1),147-157。
3.
Antón, C.、Camarero, C.、Carrero, M.(2007)。Analyzing firm’s failures as determinants of consumer switching intentions: The effect of moderating factors。European Journal of Marketing,41(1/2),135-158。
4.
Goh, E.(2010)。Understanding the heritage tourist market segment。International Journal of Leisure and Tourism Marketing,1(3),257-270。
5.
Han, H.、Back, K.-J.(2008)。Relationships among image congruence, consumption emotions, and customer loyalty in the lodging industry。Journal of Hospitality & Tourism Research,32(4),467-490。
6.
He, H.、Mukherjee, A.(2007)。I am, ergo I shop: does store image congruity explain shopping behaviour of Chinese consumers?。Journal of Marketing Management,23(5/6),443-460。
7.
Huh, H. J.、Kim, T. T.、Law, R.(2009)。A comparison of competing theoretical models for understanding acceptance behavior of information systems in upscale hotels。International Journal of Hospitality Management,28(1),121-134。
8.
Hung, K.、Petrick, J. F.(2011)。The role of self and functional congruity in cruising intentions。Journal of Travel Research,50(1),100-112。
9.
O'Cass, A.、Grace, D.(2008)。Understanding the role of retail store service in light of self-image-store image congruence。Psychology and Marketing,25(6),521-537。
10.
Pablo, B.、Petty, R. E.、Barden, J.(2007)。Happiness versus sadness as a determinant of thought confidence in persuasion: a self-validation analysis。Journal of Personality and Social Psychology,93(5),711-727。
11.
Pierce, W. D.、Cameron, J.、Bando, K. M.、So, S.(2003)。Positive effects of rewards and performance standards on intrinsic motivation。The Psychological Record,53,561-579。
12.
Rhodes, R. E.、Dean, R. N.(2009)。Understanding physical inactivity: prediction of four sedentary leisure behaviors。Leisure Sciences,31(2),124-135。
13.
Ryu, K.、Lee, J.(2013)。Understanding convention attendee behavior from the perspective of self-congruity: The case of academic association convention。International Journal of Hospitality Management,33,29-40。
14.
Simonson, I.、Carmon, Z.、Dhar, R.、Drolet, A.、Nowlis, S. M.(2001)。Consumer research: in search of identity。Annual Review of Psychology,52,249-275。
15.
Yen, T. F.(2013)。Understanding Tourists’ Intention from Self-image Congruity: An Empirical Study from B&B in Kenting。Leisure Industry Research,11(3),1-14。
16.
Sirgy, M. J.、Su, C. T.(2000)。Destination image, self-congruity, and travel behavior: Toward an integrative model。Journal of Travel Research,38(4),340-352。
17.
Sirgya, M. Joseph、Grewalb, Dhruv、Mangleburg, Tamara(200008)。Retail environment, self-congruity, and retail patronage: an integrative model and a research agenda。Journal of Business Research,49(2),127-138。
18.
Cotte, June、Wood, Stacy L.(2004)。Families and innovative consumer behavior: A triadic analysis of sibling and parental influence。Journal of Consumer Research,31(1),78-86。
19.
Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes,50(2),179-211。
20.
Lam, Terry、Hsu, Cathy H. C.(2006)。Predicting behavioral intention of choosing a travel destination。Tourism management,27(4),589-599。
21.
Han, Heesup、Hsu, Li-Tzang Jane、Sheu, Chwen(2010)。Application of the theory of planned behavior to green hotel choice: Testing the effect of environmental friendly activities。Tourism Management,31(3),325-334。
22.
Sirgy, M. Joseph、Grewal, Dhruv、Mangleburg, Tamara F.、Park, Jae-Ok、Chon, Kye-Sung、Claiborne, C. B.、Johar, J. S.、Berkman, Harold(1997)。Assessing the predictive validity of two methods of measuring self-image congruence。Journal of the Academy of Marketing Science,25(3),229-241。
23.
Usakli, A.、Baloglu, S.(2011)。Brand personality of tourist destinations: An application of self-congruity theory。Tourism Management,32(1),114-127。
24.
Quintal, V. A.、Lee, J. A.、Soutar, G. N.(2010)。Risk, uncertainty and the theory of planned behavior: A tourism example。Tourism Management,31(6),797-805。
學位論文
1.
Chon, K. S.(1990)。Consumer Satisfaction and Dissatisfaction in Tourism as Related to Destination Image Perception(博士論文)。VirginiaTech University。
2.
Wang, C.(1990)。Personal Values, Self-concept and Consumer Satisfaction as Applied to Choice of Restaurant: A Case Study(博士論文)。Cornell University,Ithaca, New York。
圖書
1.
Lewis, Robert C.、Chambers, Richard E.(2000)。Marketing Leadership in Hospitality: Foundations and Practices。John Wiley & Sons, Inc.。
2.
Bettman, J. R.(1979)。An information processing theory of consumer choices。Reading, MA:Addison-Wesley Publishing Co.。
3.
Eagly, Alice H.、Chaiken, Shelly(1993)。The Psychology of Attitudes。Harcourt Brace Jovanovich。
4.
Aaker, David A.(1996)。Building Strong Brands。New York, NY:Simon & Schuster UK Ltd.:The Free Press。
5.
Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。
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